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CS207 #8, 18 Nov 2011
                 Gio Wiederhold
                    Gates B12
                Drafts of reports received by 22Nov11
                 will receive feedback by 26Nov11 .
                   Any make-up reports submitted by
                17Nov11 are marked on the sign-up sheets.

11/18/2011               CS207                              1
Syllabus:
1.    Why should software be valued?
2.    Principles of valuation. Cost versus value.
3.    Market value of software companies.
4.    Intellectual capital and property (IP).
5.    The role of patents, copyrights, and trade secrets.
6.    Open source software. Scope. Theory and reality
7.    Life and lag of software innovation.
8.    Sales expectations and discounting, Licensing. .
9.    Alternate business models.
10.   Separation of use rights from the property itself.
11.   Risks when outsourcing and offshoring development.
12.   Effects of using taxhavens to house IP.
13.   Acquisitions and growth
11/18/2011                    CS207                         2
Sue us if                   Open Source SW,
                 you can !                  addendum for class#1
                                               from a 10-K report
•   Certain of our software (as well as that of our customers) may be [is]
    derived from “open source” software that is generally made
    available to the public by its authors and/or other third parties.
•   Such open source software is often made available to us under
    licenses, such as the GNU General Public License (GPL), which
    impose certain obligations on us in the event we were to [for]
    distribute[ing] derivative works of the open source software.
•   These obligations may require us to make source code for the
    derivative works available to the public, or license such derivative
    works under a particular type of license, rather than the forms of
    licenses [it] customarily used to protect our intellectual property.
•   In the event [If] the copyright holder[s] of any open source software
    were to successfully establish[their rights] in court that we had not
    complied with the terms of a license for a particular work, we could
    be [must] required to release the source code of that[our] work to
    the public and/or stop distribution of that work.
    11/18/2011                      CS207                             3
Trade Secret
                                                  Addendum class #6
There is at least one type of trade secret that is
recognized by federal law:
• Exclusive access for 4 or 12 years to
                        • Small molecules ● biological material
  the `sponsor’ of IP material collected for
           Clinical trial data
           Software to design drugs
           Drug-making processes
           Software to control drug-making processes
Even though the information must be made
available to the FDA for drug approval.
18-Nov-11                          CS207                            4
Forest Labs flow
                                                       [from Business Week 14 May 2010]

               0. Initial transaction:
               0. Initial transaction                                     ($17+0.11 Irish tax)
               IP rights transfer
               IP rights transfer
               to Bermuda
               to Bermuda                                    $64               FLI
                                                                                            FFBV
                                                                     Cost $5
                IP rights


Forest
Labs.Research,          $76
St. Louis, MO                           FRX
               FLR
                       6                           a
 $99                       $5                          b
                                      $7 FLH
                                                       7   $50 available for new investment?
                                    $2.38 US taxes for public use
                                                                             [Design Hermann Zschiegner]




  11/18/2011                                   CS207                                          5
Structure
                                                       MNC
                                                     California
              Parent:
                                                                        I

              MNC                                                       P

                                        Malaysia,India +Holland +Palm Island




     CFCs:               CFH:
    MNC JB              CONCH
        MNC
        MY                                              Advisor:
               CFI:
                $                                         ATA
              CAAS
              $ €£¥
11/18/2011                      CS207                                       6
interactions
                CAAS               control

              profit                                                MNC
                                         €                           US
      CONCH                                  €
MNC                             Maniac           €
LSA                                                  €
                      manu-
                                design                   €   €
                    facturing
                      costs
                   MNC
                     JB                                          MNC
                                                                  US




 11/18/2011                      CS207                                 7
Taxhavens
Places where
      1. Taxes are low
      2. Financial and IP supervision is minimal
      3. Reporting requirements are minimal
• Two types
     1. Primary tax havens (about a dozen countries)
               Small populations,
               Can live largely of license fees
                o   Cayman Islands: pop. 50K, 90K companies @ 3000/year
     2. Semi-taxhavens (more, but often changing)
               Large populations, need jobs
               Enact, often temporary, tax benefits for foreign work
18-Nov-11                              CS207                              8
With Taxhavens:
                                                     Three-party flow
         Parent corporation                         Offshore
                                                    job sites
               Salaries

Initial
                                                      Inte-
purchase                  $             $           gration       High-
                              License
               $$               fees                              value
     Sub corporation                                            Products
     “CFH”                                           IP docu-
                                                    mentation
         purchased
         the rights to
   18-Nov-11                                CS207                     9
Capital and IP creates
                             more IP and Income

                             Capital and IP
   Capital & IP                 in CFH
    at source




     Income



                          Income
18-Nov-11         CS207                        10
Job Flow @
                                          different levels
                                           of personnel

                           $


                            IP



   Parent ------------------------ CFC
Is knowledge transmitted from the top or
acquired from experience at the bottom?
               Gio Wiederhold IP havens                      11
Capital flow with
                                              a taxhaven
                         Controlled Foreign
                         Holding Company
                               CFH                     CFC
   Source          I PIP             IP license
   IP Creator                                          IP consumer
                     Buy-in
                           Tax havens:
        Income                                               Income
                           Capital and IP
                           Vanuatu               Royalties
                           Cayman islands
    Capital                Barbados
                                                             Capital
                 US          Fees                               Foreign
                 taxes                                          taxes
                 Tangibles are harder to move than IP
18-Nov-11                        CS207                                 12
Longer term
                                                        effect
• Repatriation of $$ from the CFH to the US is taxed.
• Current workers are paid by the CFH.
          US and offshore employees are unaware of the source of their paycheck
     The CFH acquires an increasing fraction of the IP
     The CFH is paid an increasing fraction of the income
     The CFH in time can becomes richer than the company.
• It is more efficient for the company to invest in low-tax
  countries and create jobs there.
     Job losses in the U.S. increase
• Eventually the CFH can buy the parent company.
     Control by stockholders is gone as well
  18-Nov-11                            CS207                                 13
Effects over time




18-Nov-11   CS207                   14
Problems
•      There is a lack of trustworthy data
1. $ 209M                    spent    [US commerce department, 2003]

+    4 663                     jobs lost [U.S. labor dept, 1Q04]

2.    $2 400M                        income [Business week, in 2003]
+     50 000                           jobs gained [Indian NAS&S Cos, Fy04/4]


•      Attitudes are inconsistent
Greenspan 1: IP rights have assumed increasing importance [27Feb03]

Greenspan 2: Our economy is best served by full and vigorous engagement in the
       global economy – when defending reducing protection             [11Mar03]
     18-Nov-11                          CS207                                      15
Related Intellectual
                                               capital issues
Not all intellectual capital is owned, property, IP
1. Education: Services that transmit valuable,
         but non-proprietary knowledge to others.
      If receiver pays, certainly can take it anywhere
      If the state pays, can it / should it be reimbursed? Now not.
2. Publication: IP placed into the public domain is no longer IP
      Who benefits?
              The reader gets knowledge / The writer gets fame
              Society becomes more egalitarian, effective
• These 2 aspects can easily confuse IP discussions
 18-Nov-11                          CS207                         16
Flows are messy
                                              Fabless chip manufacturer
          Typical FCM                Delaware
 MNCS                                                                      MNCA
                                            FCM-D
 Sales            One-time                                                 SG&A
                                   Design & development        Cost-
                  Buy-in
                           IP                                  share
              6-year rights              IP:                    pay-         U.S.
              royalty tranche          designs                 ments       offshore
                                     U>S.                     FCM-H
                   FCM-I                IP use licensing
               International Ltd                                 BV
                                        docu-       profit   Netherlands
                  Isle of Man
                                       ments,
                     Owns             knowhow
                                      FCM-I
  US                                  Ireland                       Offshore
Revenue                                                             Revenue

 ~40%           Chip and board manufacture
                                   offshore                           ~60%
                                FCM Products

              OEM fabricators, US and offshore
Not all taxhavens
                                             are offshore: Delaware




Formal
HQ of HQ of
Coca-Cola, Ford, General Motors,
Google, Hewlett Packard, Intel, Kentucky
Fried Chicken, Texas Instruments and
200,000 more corporations


owner:
Corporation Trust,
a subsidiary of
Wolters-Kluwer, a
Dutch publishing house.

    11/18/2011                       CS207            [Shaxton:11]   18
Future: Outsourcing
                                                   and IP export
Need Increased understanding and accounting for IP exports
                                                             (making them visible)
To rationalize political concern by populists & traditional conservatives
    versus strong lobbyists pressures and globalists
Correct pricing, licensing and its taxation of IP exports
     • will increase corporate profits in the U.S.
     • reduce cash in offshore accounts, more for U.S. investment
     • provide taxes that could be used to compensate
         • for R&D support provided by the government
         • for educational costs
         • for unfunded retirement benefits of workers whose IP was outsourced
     • Is unlikely to stop offshoring substantially
• Amounts would be large in a number of cases
• But ….
18-Nov-11                              CS207                                  19
 Symmetry 

   Exports and Transfers go both ways
   • There is innovation everywhere
   • If the U.S. imports IP, the receiver should pay
             Basic and fundamental research in the U.S. is declining
                 Growth was motivated by WW II experience [Vannevar Bush]
                 Many countries now fund fundamental research
             The ratio of applied to basic research is increasing
                 Industrial research is mainly applied
                 Technological research is rarely basic
             Development requires more resources                 B     F      A        D
                 Industrial and management infrastructure
                                                                      Good in the U.S
                 Demonstration and Beta sites - early adopters
18-Nov-11                                    CS207                                      20

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Cs207 8

  • 1. CS207 #8, 18 Nov 2011 Gio Wiederhold Gates B12 Drafts of reports received by 22Nov11 will receive feedback by 26Nov11 . Any make-up reports submitted by 17Nov11 are marked on the sign-up sheets. 11/18/2011 CS207 1
  • 2. Syllabus: 1. Why should software be valued? 2. Principles of valuation. Cost versus value. 3. Market value of software companies. 4. Intellectual capital and property (IP). 5. The role of patents, copyrights, and trade secrets. 6. Open source software. Scope. Theory and reality 7. Life and lag of software innovation. 8. Sales expectations and discounting, Licensing. . 9. Alternate business models. 10. Separation of use rights from the property itself. 11. Risks when outsourcing and offshoring development. 12. Effects of using taxhavens to house IP. 13. Acquisitions and growth 11/18/2011 CS207 2
  • 3. Sue us if Open Source SW, you can ! addendum for class#1 from a 10-K report • Certain of our software (as well as that of our customers) may be [is] derived from “open source” software that is generally made available to the public by its authors and/or other third parties. • Such open source software is often made available to us under licenses, such as the GNU General Public License (GPL), which impose certain obligations on us in the event we were to [for] distribute[ing] derivative works of the open source software. • These obligations may require us to make source code for the derivative works available to the public, or license such derivative works under a particular type of license, rather than the forms of licenses [it] customarily used to protect our intellectual property. • In the event [If] the copyright holder[s] of any open source software were to successfully establish[their rights] in court that we had not complied with the terms of a license for a particular work, we could be [must] required to release the source code of that[our] work to the public and/or stop distribution of that work. 11/18/2011 CS207 3
  • 4. Trade Secret Addendum class #6 There is at least one type of trade secret that is recognized by federal law: • Exclusive access for 4 or 12 years to • Small molecules ● biological material the `sponsor’ of IP material collected for  Clinical trial data  Software to design drugs  Drug-making processes  Software to control drug-making processes Even though the information must be made available to the FDA for drug approval. 18-Nov-11 CS207 4
  • 5. Forest Labs flow [from Business Week 14 May 2010] 0. Initial transaction: 0. Initial transaction ($17+0.11 Irish tax) IP rights transfer IP rights transfer to Bermuda to Bermuda $64 FLI FFBV Cost $5 IP rights Forest Labs.Research, $76 St. Louis, MO FRX FLR 6 a $99 $5 b $7 FLH 7 $50 available for new investment? $2.38 US taxes for public use [Design Hermann Zschiegner] 11/18/2011 CS207 5
  • 6. Structure MNC California Parent: I MNC P Malaysia,India +Holland +Palm Island CFCs: CFH: MNC JB CONCH MNC MY Advisor: CFI: $ ATA CAAS $ €£¥ 11/18/2011 CS207 6
  • 7. interactions CAAS control profit MNC € US CONCH € MNC Maniac € LSA € manu- design € € facturing costs MNC JB MNC US 11/18/2011 CS207 7
  • 8. Taxhavens Places where 1. Taxes are low 2. Financial and IP supervision is minimal 3. Reporting requirements are minimal • Two types 1. Primary tax havens (about a dozen countries)  Small populations,  Can live largely of license fees o Cayman Islands: pop. 50K, 90K companies @ 3000/year 2. Semi-taxhavens (more, but often changing)  Large populations, need jobs  Enact, often temporary, tax benefits for foreign work 18-Nov-11 CS207 8
  • 9. With Taxhavens: Three-party flow Parent corporation Offshore job sites Salaries Initial Inte- purchase $ $ gration High- License $$ fees value Sub corporation Products “CFH” IP docu- mentation purchased the rights to 18-Nov-11 CS207 9
  • 10. Capital and IP creates more IP and Income Capital and IP Capital & IP in CFH at source Income Income 18-Nov-11 CS207 10
  • 11. Job Flow @ different levels of personnel $ IP Parent ------------------------ CFC Is knowledge transmitted from the top or acquired from experience at the bottom? Gio Wiederhold IP havens 11
  • 12. Capital flow with a taxhaven Controlled Foreign Holding Company CFH CFC Source I PIP IP license IP Creator IP consumer Buy-in Tax havens: Income Income Capital and IP Vanuatu Royalties Cayman islands Capital Barbados Capital US Fees Foreign taxes taxes Tangibles are harder to move than IP 18-Nov-11 CS207 12
  • 13. Longer term effect • Repatriation of $$ from the CFH to the US is taxed. • Current workers are paid by the CFH. US and offshore employees are unaware of the source of their paycheck  The CFH acquires an increasing fraction of the IP  The CFH is paid an increasing fraction of the income  The CFH in time can becomes richer than the company. • It is more efficient for the company to invest in low-tax countries and create jobs there.  Job losses in the U.S. increase • Eventually the CFH can buy the parent company.  Control by stockholders is gone as well 18-Nov-11 CS207 13
  • 15. Problems • There is a lack of trustworthy data 1. $ 209M spent [US commerce department, 2003] + 4 663 jobs lost [U.S. labor dept, 1Q04] 2. $2 400M income [Business week, in 2003] + 50 000 jobs gained [Indian NAS&S Cos, Fy04/4] • Attitudes are inconsistent Greenspan 1: IP rights have assumed increasing importance [27Feb03] Greenspan 2: Our economy is best served by full and vigorous engagement in the global economy – when defending reducing protection [11Mar03] 18-Nov-11 CS207 15
  • 16. Related Intellectual capital issues Not all intellectual capital is owned, property, IP 1. Education: Services that transmit valuable, but non-proprietary knowledge to others.  If receiver pays, certainly can take it anywhere  If the state pays, can it / should it be reimbursed? Now not. 2. Publication: IP placed into the public domain is no longer IP  Who benefits?  The reader gets knowledge / The writer gets fame  Society becomes more egalitarian, effective • These 2 aspects can easily confuse IP discussions 18-Nov-11 CS207 16
  • 17. Flows are messy Fabless chip manufacturer Typical FCM Delaware MNCS MNCA FCM-D Sales One-time SG&A Design & development Cost- Buy-in IP share 6-year rights IP: pay- U.S. royalty tranche designs ments offshore U>S. FCM-H FCM-I IP use licensing International Ltd BV docu- profit Netherlands Isle of Man ments, Owns knowhow FCM-I US Ireland Offshore Revenue Revenue ~40% Chip and board manufacture offshore ~60% FCM Products OEM fabricators, US and offshore
  • 18. Not all taxhavens are offshore: Delaware Formal HQ of HQ of Coca-Cola, Ford, General Motors, Google, Hewlett Packard, Intel, Kentucky Fried Chicken, Texas Instruments and 200,000 more corporations owner: Corporation Trust, a subsidiary of Wolters-Kluwer, a Dutch publishing house. 11/18/2011 CS207 [Shaxton:11] 18
  • 19. Future: Outsourcing and IP export Need Increased understanding and accounting for IP exports (making them visible) To rationalize political concern by populists & traditional conservatives versus strong lobbyists pressures and globalists Correct pricing, licensing and its taxation of IP exports • will increase corporate profits in the U.S. • reduce cash in offshore accounts, more for U.S. investment • provide taxes that could be used to compensate • for R&D support provided by the government • for educational costs • for unfunded retirement benefits of workers whose IP was outsourced • Is unlikely to stop offshoring substantially • Amounts would be large in a number of cases • But …. 18-Nov-11 CS207 19
  • 20.  Symmetry  Exports and Transfers go both ways • There is innovation everywhere • If the U.S. imports IP, the receiver should pay  Basic and fundamental research in the U.S. is declining  Growth was motivated by WW II experience [Vannevar Bush]  Many countries now fund fundamental research  The ratio of applied to basic research is increasing  Industrial research is mainly applied  Technological research is rarely basic  Development requires more resources B F A D  Industrial and management infrastructure Good in the U.S  Demonstration and Beta sites - early adopters 18-Nov-11 CS207 20