The way we work has changed more in the last 10 years than at any other time. I got a crash course in this working for Atlassian, an incredibly innovative software company that is reinventing the workplace and breaking the rules without being aware of it. They are just doing what makes sense.
I have set out some reasons why I think companies like Atlassian are the vanguard of the new workplace and cover some of the things that they do on a daily basis.
Hopefully it gives some insight into what the future of work will be.
here is a video of me giving the presentation.
http://vimeo.com/33247847
5. A Knowledge Worker...
works primarily with information or ...
develops and uses knowledge in the
workplace.
Peter Drucker, Landmarks of Tomorrow, 1959
24. The Burst Economy
powered by:
•innovation
•flat information networks
•discontinuous productivity
Anne Truitt Zelenka
Web Worker Daily
25.
26. Enterprise software company
Started in 2001 with 10k
Organically grown - no VC
Australia’s Fastest Growing
(2002-2007)
27. 10,000 9,487
8,000 7,468
6,000
4,340
4,000
2,219
2,000
1,039
319
18
0
Jun 02 June 03 June 04 Jun 05 Jun 06 Jun 07 Dec 07
Customers
28. 40
32
USD 24
Mil
16
8
0
Jun 02 Jun 03 Jun 04 Jun 05 Jun 06 Jun 07 Jun 08
Sales
29. Who Are They?
10,000+ customers in 100 countries
across Fortune 1000, public enterprise and technology sectors
Technology & Finance & Banking Science & Telecom & Corporate &
Biotech Engineering Networking Government
Cisco Citigroup NASA Vodafone US Supreme
Court
JP Morgan Boeing Nokia
Oracle
GE
Deutsche Bank CERN AT&T
Novell
BP
BNP Paribas Raytheon Bell Canada
Siemens
Sony
CIBC Northrop Verizon
Fujitsu
Grumman 3M
Merrill Lynch KPN
Borland
European Space BMW
HSBC Newbury
Pfizer
Agency Networks BMG
World Bank
Imclone Stanford Linear Booz Allen
Roche Accelerator Hamilton
Accenture
Australia: Telstra, Macquarie Bank, The Reserve Bank, Cochlear, Caterpillar…
31. Typical Enterprise
Software
High price, high touch sale
Aggressive discounting
High cost / lead
Expensive sales people
~40% prof services
revenue
32. Atlassian Model
‘Self service’ software
Straight line business!
$1-5k / server
No professional services
Reasonable price, no discount
Legendary service Extreme openness
33. Model Evolution
No $ for sales team?
Product must:
sell itself, be low price
sell 1000’s of copies
sell globally
47. Legendary Support
quot;Thank you, this was the best outcome of
any ticket for any company I have ever
been involved with,
May you have happiness and the causes
of happiness.quot;
NEIL KELLEY
- 45% in Europe, 50% USA, 5% ROW.
- This was impossible without the internet.
Jim Collins in Good to Great talks about the flywheel.
Article about getting values - did offsite #1.
Mars group
Printed up big every where
helps us to filter our potential hires