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1. Right, probably everyone in the world has heard of
Facebook, even though it has not been existing for very
long. You probably also know that it gets about half a
billion visitors a month. Naturally, that scenario is an
online marketer magnet what with all that amazing
targeted traffic. So we want to help you get started by
talking about several proven Facebook advertising
strategies you can use and profit from.

2. So where exactly should you be sending the traffic that is
generated from your Facebook ads? Sure you should send
it to a landing page, but which kind of landing page works
the best? Your Facebook fan page! That's right; you can
get high rates of conversions by sending traffic to your
Facebook fan page. Lots of new advertisers don't yet
know about the benefits associated with building your
own fan page and then directing your traffic to it. When
you use a regular website instead of a Facebook fan page,
you will notice that your conversion rate as well as your
CTR won't be as high. Facebook users are more
comfortable with fan pages because it is easier for them to
click the "like" tab to show that they are a fan. Once
they see your fan page you will have a better chance to
talk to them directly and make sure that the sale converts.

3. It's one thing to send your traffic to the Facebook fan
page you have created; it is something else completely to
send it there using the right methods. Instead of focusing
primarily on your wall, send the traffic you get straight to
your page's custom tab. Your custom tab is where you
can post direct call to action but your wall isn't
completely in your control. You can use the custom tab to
tell your customers just what you want them to do, but on
the wall that message can get lost between messages from
your fans. This makes it far more challenging to get a good
conversion rate. So let the traffic flow in to the custom tab
and see the magic.

4. It's always best to check your advertisements at different
points during each day only because CTR's will vary.
You'll understand the overall look of your campaign like
that. Facebook doesn't have any such feature that lets
you analyze this data, which means you should manually
try to turn your ads on and off to what's giving better
results.

5. Obviously, you probably already knew that Facebook is a
great place to market and advertise. We do highly suggest
that you know your market very well before you start
spending money on advertising. Be sure to always to
testing of your ads no matter what.

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