This annual survey of travel buyers in Europe takes a detailed look at their economic expectations for the business travel industry. Topics covered include general business conditions, average company travel spend, change in travel spend for 2013, and anticipated changes in the cost of airfare, lodging, and car rentals. This study also looks at outbound international travel spend, including the anticipated changes in total spend, cost for international coach and business class airfare, and lodging. The full report is available for purchase for non-members and at no cost for GBTA members. To learn more about the Global Business Travel Association please visit www.gbta.org.

1. 1
Source: GBTA 2013 Industry Pulse: Business Travel Buyers Sentiment
© 2013 GBTA and its affiliates. All rights reserved. Members may
copy this publication in its entirety for internal company use. 1
2013 Industry Pulse:
Business Travel Buyers Sentiment
Europe
© 2013 GBTA and its affiliates. All rights reserved. Members may
copy this publication in its entirety for internal company use.

2. 15
Source: GBTA 2013 Industry Pulse: Business Travel Buyers Sentiment
© 2013 GBTA and its affiliates. All rights reserved. Members may
copy this publication in its entirety for internal company use.
Factors Reducing Spend in 2013
• Among the top reason for
reducing travel spend in
2013 is budget cut-backs
(30%), followed by fewer
trips (21%) and lower food
costs (17%), showing there
are many companies
struggling in the European
recession.
• Just 13% say stronger travel
policies, showing
companies could explore
this tool for managing travel
costs.
Q: Which of the following factors, if any, are influencing travel spend changes for 2013?
7%
7%
7%
7%
11%
11%
12%
13%
17%
21%
30%
Decreased TMC fees
Decreased hotel fees
Decreased car hire fees
Decreased airline fees
More favorable negotiated discounts
Fewer travellers
Lower rates/fares
Stronger travel policies
Lower food costs
Fewer trips
Budget cut-backs
Oct. 2012 (n = 152)

3. 25
Source: GBTA 2013 Industry Pulse: Business Travel Buyers Sentiment
© 2013 GBTA and its affiliates. All rights reserved. Members may
copy this publication in its entirety for internal company use.
€2,284
€2,339
€2,395
2011 (actual) 2012
(estimated)
2013
(projected)
Average Fare
n = 79 - 80
Average International Business Class
Airfare
• Travel Buyers in Europe report their
average international business class
airfare was €2,284 in 2011.
• Buyers estimate their 2012 average
international business class airfare
increased by 2.4% to €2,339.
• They anticipate the same increase
in 2013 (2.4%) to €2,395.
• NOTE: These figures do not include
ancillary fees, which may increase
the total cost of air travel.
+2.4%
+2.4%
Q: Please select the average rate/fare for each category for all of 2011. Please provide all answers in Euros. Include all taxes and
fees.
Q: Thinking about the average rates/fares you expect for all of 2012, how do they compare to the average rates/fares for 2011?
Q: Thinking about the average rates/fares you expect for 2013, how do they compare to the average rates/fares for 2012?