2. The Mobile World 101
4 Ways to Build
Database
1. Get the client to Text (KEYWORD) to SHORTCODE (72727)
a. Point-of-Sale Engagements To: 72727
MSG: MERLOT
b. Use in Social Networks
2.Add the Mobile “Opt-in” Option to your current Website
Options to get VIP updates to Eddie Merlot’s from the website.
3.Traditional Media
a. Send offer through existing email lists
b. Combine with Traditional Media
4. Text reminders of Reservations
All reservations get a text-notification
reminder with your customized message.
3. Opt-IN Strategies
1. Business Card delivered on top of ticket inside check-
presenter that reads, “Eddie Merlot VIP Club, get
exclusive Mobile offers on Wine, Dinner’s, Gifts, and
more, Text MERLOT to 72727 Now.”
Option 2: Card could read, “Free Appetizer Next Visit to
Eddie Merlot’s, Text MERLOTVIP to 72727 now” (Immediate
To; 72727
text-response states, “Eddie Merlot’s Appetizer is on us
Eddie Merlot ‘s: You are entered when you buy any Entrée, watch for Mobile VIP offers, exp.
for a chance to win a bottle of
DOM and a Dinner for two on
7/31” If they redeem it by the expire date, great, if not they
us, reply w/ your email for are in the database and it cost nothing to acquire them)
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2. Traditional Advertising: Any traditional marketing you put
out today can carry a mobile engagement in a sophisticated
manner; Examples:
a. Eddie Merlot’s Free VIP Evening Gala. To enter for
your chance, text EDDIE to 72727 Now.
b. To make reservations, Text RESERVE to 72727.
c. To view our exclusive Menu, Text MENU to 72727
3. On the front page of the Website, clients can type in their
phone number to receive updates on Events.
4. Database Marketing
To: 72727 Every customer that comes in contact with Eddie
Eddie Merlot’s VIP: Dinner is Merlot’s is engaged with MOBILE:
here tonight for both of you.
$69.95 mobile ONLY offer. Call • In Venue
260-459-2222 Reply STOP 2 quit
• Through Traditional Advertising
• On the Web
• Etc.
These clients are then marketed to timely over the
upcoming months, generating additional transactions.
AdvaTEXT LLC., 1400A South 7 Hwy, Blue Springs, MO 64014
Tel: +1 (816) 589-3939 | Email: sales@advatext.com
5. Promotions Match Organization Objectives
• Increase Social Network Followers • Sell Gift Cards
• More Transactions per year • Add to E-mail lists
To: 72727 To: 72727 To: 72727
You are entered for a Chance Eddie Merlot Gift Cards are the
Eddie Merlot: Facebook ONLY Wine
to WIN an evening on Us. best gift! Click here and be
tasting invite, follow us
reply with your email for an finished shopping.
NOW for even more VIP
additional entry now. http://xmasmerlot.wap
treatment. Reply STOP 2 quit
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6. Promotions Match Organization Objectives
• Drive Platinum Club Memberships • Mobile Reservations
Click to Reserve
To: 72727 To: 72727
Join the Eddie Merlot Platinum
Eddie Merlot’s Wine event all
Club: Get Rewards, Wine
next week. Pick a night and
Specials, Exclusive events, etc.
reserve your table now,
http://plateddie.wap
http://eddiereserve.wap
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7. PRICING:
Up to 10 Different Keywords and Databases
Full Technical and Strategy Support
Web Opt-in for capturing online
Scheduling software for Reservation Reminders
$99 per month – Includes 2,000 messages
Text-message Pricing by volume per month
5,000 per month - $229
Up to 10,000 - $399
Up to 25,000 - $999
Gary Mc Clure
Phone. 503-489-9090
Text GARY to 28748
gary@hipchime.com
www.HipChime.com
