SEO with WordPress - WordCamp San Diego 2012
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SEO with WordPress - WordCamp San Diego 2012

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The SEO with WordPress session by Thunder SEO's Gary Magnone at WordCamp San Diego 2012 takes a deep dive on what business owners, bloggers, and website owners need to know when it comes to increasing ...

The SEO with WordPress session by Thunder SEO's Gary Magnone at WordCamp San Diego 2012 takes a deep dive on what business owners, bloggers, and website owners need to know when it comes to increasing traffic to their WordPress sites. As a CMS, WordPress is already structured to facilitate the basics of SEO, so this session focuses more on the critical mechanical site options that influence search engine accessibility like plug-ins, permalinks, and internal linking. But on-site optimization only accounts for about a quarter of what it takes to rank in the search engines, so we'll also be looking closely at the importance of external links pointing to your site and giving away expert tips and tactics for leveraging keyword research, content development, and social outreach for attracting links to your site naturally that translate into higher rankings, more traffic, and ultimately more money for your business.

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SEO with WordPress - WordCamp San Diego 2012 Presentation Transcript

  • 1. SEO with WordPressPresented by Gary Magnone | March 24, 2012
  • 2. First Off, Who Am I?Name: Gary Magnone Twitter: @garyjmagTitle: Senior SEO Strategist LinkedIn: linkd.in/gmagnoneCompany: Thunder SEO Read My Posts: Blog
  • 3. The Inbound Ecosystem Source: http://mz.cm/GHR1Lf
  • 4. Why SEO? Over 1 Billion Searches Per Day 7.2 Billion Daily Page Views 87.8 Billion Searches Per Month66.4% Search Engine Market Share
  • 5. What Does That Look Like?
  • 6. OK, So How Does SEO Work?
  • 7. Getting Set Up
  • 8. Install Analytics & Webmaster Tools
  • 9. Allow Search Engines Access
  • 10. PermalinksAvoid the default settinghttp://www.domain.com/p=123
  • 11. Display Partial Post Excerpts
  • 12. On-SiteOptimization
  • 13. Page-Level Optimization Source: http://bit.ly/GM58My
  • 14. URLs Short Keyword-Rich Descriptive Use DashesURL: http://www.yourringshop.com/engagement-rings
  • 15. Page Titles Not Good Betterhttp://bit.ly/GHduWW
  • 16. Meta Description Do This! Don’t Do This!
  • 17. Meta Keywords
  • 18. Heading Tags<h1>Use to Describe the Content Below</h1><h2>Help Guide Users Through The Page</h2><h3>They Have Minimal Ranking Impact</h3>
  • 19. On-Page Body Content Include Do Not Internally Keywords Over- Link toNaturally & Optimize or Relevant Use Keyword Pages onSynonyms Stuff Your Site Create Valuable, Useful Content That DESERVES to Rank
  • 20. Optimize Your Images 1. Use Keyword- Rich Filenames 2. Include Descriptive Alt Text
  • 21. Internal Linking http://bit.ly/GT2oNK http://bit.ly/GHduWW
  • 22. Robots.txt Disallow areasof your site thatyou don’t wantGoogle to crawl Careful not to disallow the wrong pages
  • 23. 301 Redirects Source: http://selnd.com/GPryOhhttp://bit.ly/GOY3hM
  • 24. Canonicalization • www.yourringshop.com • yourringshop.com • www.yourringshop.com/index.php • yourringshop.com/index.html • www.yourringshop.com/default.ht m • yourringshop.com/ http://bit.ly/GPWiRQ
  • 25. XML Sitemaphttp://bit.ly/GJkorF
  • 26. Site Speed http://bit.ly/GP64oc http://bit.ly/GRIrpl
  • 27. Spam & Security http://akismet.com
  • 28. Schema.org Microdata http://bit.ly/GHA7ev
  • 29. Audience Analysis &Keyword Research
  • 30. Social Listening & Demographic Data http://bit.ly/GIQllB
  • 31. Survey Your Customers
  • 32. SEO Explorer Anne Phillips, Marketing Manager, Flash Fitness Anne is a 26 year old female with a marketing communications degree from UC Davis who started at Flash Fitness as an intern. Her major responsibilities include: maintaining the company’s website, social networks, and newsletter, managing local mail campaigns, radio, tv, and off-site promotions, coordinating marketing initiatives with sales staff Enters the conversation during research/learning phase and looks for beginner content or asks questions Example keyphrases: learn seo, beginner seo, how to do keyword research, how to choose a seo company
  • 33. What keywords are they using?
  • 34. Map the keywords to your content http://bit.ly/GI3I5k
  • 35. Page-Level Optimization Source: http://bit.ly/GM58My
  • 36. Content StrategyContent Strategy
  • 37. Set Goals for Your Content Increased pageviews & time on site Increased likes, tweets & social shares Increased referrals to product pages
  • 38. What topics are trending?
  • 39. Of course there’s a tool… http://bit.ly/GPNDJO
  • 40. Vary Your Content Types http://bit.ly/GQrNLC
  • 41. Create a Plan
  • 42. Facilitate Sharing http://bit.ly/GQ1RP3
  • 43. Building Links
  • 44. The Anatomy of a Link Type of Link Editorial/Reference, Reciprocal, Paid Link Format Text or Image Where Link In-Content, Navigation, Footer, Ad Space Appears Age of Link Old or New Anchor Text Hyperlinked KeywordsWhere Link Comes Authority of Linking Domain From
  • 45. This is NOT Link Building
  • 46. So What Is Link Building? Link Content- Attraction Providing based Help strategies OfflineRelationships Your Website Social Strategies Giving away Community tools & Interaction resources Sponsorships http://bit.ly/GJN8W9
  • 47. It’s About Connecting With People
  • 48. Find Your Link Prospects
  • 49. Use Social Media http://bit.ly/GJ0Eac
  • 50. Prioritizing Outreach
  • 51. Establish a Contact Process Follow Blog Comment ReTweet @ Mention EmailRoberto Raymon ✔ ✔ ✔David Zinyama ✔ ✔ Jon Pianki ✔ ✔ ✔ ✔ ✔ Kevin Garcia ✔Christella Morris ✔ ✔Shaun Hensher ✔ ✔ Cathy Dew ✔
  • 52. Scaling Email Outreach http://toutapp.com
  • 53. Thank You! Questions?• @garyjmag• gary@thunderseo.com• thunderseo.com/blog• http://slidesha.re/GVuRER