SEO with WordPressPresented by Gary Magnone | March 24, 2012
First Off, Who Am I?Name: Gary Magnone             Twitter: @garyjmagTitle: Senior SEO Strategist   LinkedIn: linkd.in/gma...
The Inbound Ecosystem    Source: http://mz.cm/GHR1Lf
Why SEO? Over 1 Billion Searches Per Day   7.2 Billion Daily Page Views 87.8 Billion Searches Per Month66.4% Search Engine...
What Does That Look Like?
OK, So How Does SEO Work?
Getting Set Up
Install Analytics & Webmaster Tools
Allow Search Engines Access
PermalinksAvoid the default settinghttp://www.domain.com/p=123
Display Partial Post Excerpts
On-SiteOptimization
Page-Level Optimization     Source: http://bit.ly/GM58My
URLs        Short              Keyword-Rich    Descriptive              Use DashesURL: http://www.yourringshop.com/engagem...
Page Titles        Not        Good           Betterhttp://bit.ly/GHduWW
Meta Description    Do This! Don’t Do This!
Meta Keywords
Heading Tags<h1>Use to Describe the Content Below</h1><h2>Help Guide Users Through The Page</h2><h3>They Have Minimal Rank...
On-Page Body Content  Include        Do Not        Internally Keywords        Over-           Link toNaturally &    Optimi...
Optimize Your Images    1. Use Keyword-       Rich Filenames    2. Include       Descriptive Alt       Text
Internal Linking    http://bit.ly/GT2oNK   http://bit.ly/GHduWW
Robots.txt Disallow areasof your site thatyou don’t wantGoogle to crawl                    Careful not to disallow the    ...
301 Redirects                 Source: http://selnd.com/GPryOhhttp://bit.ly/GOY3hM
Canonicalization          • www.yourringshop.com          • yourringshop.com          • www.yourringshop.com/index.php    ...
XML Sitemaphttp://bit.ly/GJkorF
Site Speed http://bit.ly/GP64oc  http://bit.ly/GRIrpl
Spam & Security http://akismet.com
Schema.org Microdata    http://bit.ly/GHA7ev
Audience Analysis       &Keyword Research
Social Listening & Demographic Data            http://bit.ly/GIQllB
Survey Your Customers
SEO Explorer     Anne Phillips, Marketing Manager, Flash Fitness      Anne is a 26 year old female with a marketing commun...
What keywords are they using?
Map the keywords to your content          http://bit.ly/GI3I5k
Page-Level Optimization     Source: http://bit.ly/GM58My
Content StrategyContent Strategy
Set Goals for Your Content      Increased pageviews & time on site    Increased likes, tweets & social shares     Increase...
What topics are trending?
Of course there’s a tool…     http://bit.ly/GPNDJO
Vary Your Content Types     http://bit.ly/GQrNLC
Create a Plan
Facilitate Sharing  http://bit.ly/GQ1RP3
Building Links
The Anatomy of a Link  Type of Link      Editorial/Reference, Reciprocal, Paid  Link Format                   Text or Imag...
This is NOT Link Building
So What Is Link Building?                                Link           Content-                             Attraction   ...
It’s About Connecting With People
Find Your Link Prospects
Use Social Media http://bit.ly/GJ0Eac
Prioritizing Outreach
Establish a Contact Process                    Follow Blog Comment ReTweet   @ Mention   EmailRoberto Raymon              ...
Scaling Email Outreach    http://toutapp.com
Thank You!    Questions?• @garyjmag• gary@thunderseo.com• thunderseo.com/blog• http://slidesha.re/GVuRER
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SEO with WordPress - WordCamp San Diego 2012

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The SEO with WordPress session by Thunder SEO's Gary Magnone at WordCamp San Diego 2012 takes a deep dive on what business owners, bloggers, and website owners need to know when it comes to increasing traffic to their WordPress sites. As a CMS, WordPress is already structured to facilitate the basics of SEO, so this session focuses more on the critical mechanical site options that influence search engine accessibility like plug-ins, permalinks, and internal linking. But on-site optimization only accounts for about a quarter of what it takes to rank in the search engines, so we'll also be looking closely at the importance of external links pointing to your site and giving away expert tips and tactics for leveraging keyword research, content development, and social outreach for attracting links to your site naturally that translate into higher rankings, more traffic, and ultimately more money for your business.

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SEO with WordPress - WordCamp San Diego 2012

  1. 1. SEO with WordPressPresented by Gary Magnone | March 24, 2012
  2. 2. First Off, Who Am I?Name: Gary Magnone Twitter: @garyjmagTitle: Senior SEO Strategist LinkedIn: linkd.in/gmagnoneCompany: Thunder SEO Read My Posts: Blog
  3. 3. The Inbound Ecosystem Source: http://mz.cm/GHR1Lf
  4. 4. Why SEO? Over 1 Billion Searches Per Day 7.2 Billion Daily Page Views 87.8 Billion Searches Per Month66.4% Search Engine Market Share
  5. 5. What Does That Look Like?
  6. 6. OK, So How Does SEO Work?
  7. 7. Getting Set Up
  8. 8. Install Analytics & Webmaster Tools
  9. 9. Allow Search Engines Access
  10. 10. PermalinksAvoid the default settinghttp://www.domain.com/p=123
  11. 11. Display Partial Post Excerpts
  12. 12. On-SiteOptimization
  13. 13. Page-Level Optimization Source: http://bit.ly/GM58My
  14. 14. URLs Short Keyword-Rich Descriptive Use DashesURL: http://www.yourringshop.com/engagement-rings
  15. 15. Page Titles Not Good Betterhttp://bit.ly/GHduWW
  16. 16. Meta Description Do This! Don’t Do This!
  17. 17. Meta Keywords
  18. 18. Heading Tags<h1>Use to Describe the Content Below</h1><h2>Help Guide Users Through The Page</h2><h3>They Have Minimal Ranking Impact</h3>
  19. 19. On-Page Body Content Include Do Not Internally Keywords Over- Link toNaturally & Optimize or Relevant Use Keyword Pages onSynonyms Stuff Your Site Create Valuable, Useful Content That DESERVES to Rank
  20. 20. Optimize Your Images 1. Use Keyword- Rich Filenames 2. Include Descriptive Alt Text
  21. 21. Internal Linking http://bit.ly/GT2oNK http://bit.ly/GHduWW
  22. 22. Robots.txt Disallow areasof your site thatyou don’t wantGoogle to crawl Careful not to disallow the wrong pages
  23. 23. 301 Redirects Source: http://selnd.com/GPryOhhttp://bit.ly/GOY3hM
  24. 24. Canonicalization • www.yourringshop.com • yourringshop.com • www.yourringshop.com/index.php • yourringshop.com/index.html • www.yourringshop.com/default.ht m • yourringshop.com/ http://bit.ly/GPWiRQ
  25. 25. XML Sitemaphttp://bit.ly/GJkorF
  26. 26. Site Speed http://bit.ly/GP64oc http://bit.ly/GRIrpl
  27. 27. Spam & Security http://akismet.com
  28. 28. Schema.org Microdata http://bit.ly/GHA7ev
  29. 29. Audience Analysis &Keyword Research
  30. 30. Social Listening & Demographic Data http://bit.ly/GIQllB
  31. 31. Survey Your Customers
  32. 32. SEO Explorer Anne Phillips, Marketing Manager, Flash Fitness Anne is a 26 year old female with a marketing communications degree from UC Davis who started at Flash Fitness as an intern. Her major responsibilities include: maintaining the company’s website, social networks, and newsletter, managing local mail campaigns, radio, tv, and off-site promotions, coordinating marketing initiatives with sales staff Enters the conversation during research/learning phase and looks for beginner content or asks questions Example keyphrases: learn seo, beginner seo, how to do keyword research, how to choose a seo company
  33. 33. What keywords are they using?
  34. 34. Map the keywords to your content http://bit.ly/GI3I5k
  35. 35. Page-Level Optimization Source: http://bit.ly/GM58My
  36. 36. Content StrategyContent Strategy
  37. 37. Set Goals for Your Content Increased pageviews & time on site Increased likes, tweets & social shares Increased referrals to product pages
  38. 38. What topics are trending?
  39. 39. Of course there’s a tool… http://bit.ly/GPNDJO
  40. 40. Vary Your Content Types http://bit.ly/GQrNLC
  41. 41. Create a Plan
  42. 42. Facilitate Sharing http://bit.ly/GQ1RP3
  43. 43. Building Links
  44. 44. The Anatomy of a Link Type of Link Editorial/Reference, Reciprocal, Paid Link Format Text or Image Where Link In-Content, Navigation, Footer, Ad Space Appears Age of Link Old or New Anchor Text Hyperlinked KeywordsWhere Link Comes Authority of Linking Domain From
  45. 45. This is NOT Link Building
  46. 46. So What Is Link Building? Link Content- Attraction Providing based Help strategies OfflineRelationships Your Website Social Strategies Giving away Community tools & Interaction resources Sponsorships http://bit.ly/GJN8W9
  47. 47. It’s About Connecting With People
  48. 48. Find Your Link Prospects
  49. 49. Use Social Media http://bit.ly/GJ0Eac
  50. 50. Prioritizing Outreach
  51. 51. Establish a Contact Process Follow Blog Comment ReTweet @ Mention EmailRoberto Raymon ✔ ✔ ✔David Zinyama ✔ ✔ Jon Pianki ✔ ✔ ✔ ✔ ✔ Kevin Garcia ✔Christella Morris ✔ ✔Shaun Hensher ✔ ✔ Cathy Dew ✔
  52. 52. Scaling Email Outreach http://toutapp.com
  53. 53. Thank You! Questions?• @garyjmag• gary@thunderseo.com• thunderseo.com/blog• http://slidesha.re/GVuRER
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