Cordys Cloud Harbor Webinar 15 Dec09

The Enterprise Cloud
Operating Platform
How Cloud Computing Will
The Cordys Ecosystem Change Business Process
Management
Agenda

George Barlow, CEO, Cloud Harbor
Mark de Simone, Chief Sales and Business Development Officer, Cordys

Questions and Answers
(Moderated by Gabor Fulop, Cloud Harbor)

15 Dec 2009 | 0800 – 0900 hrs Pacific

*Please post your questions in the Questions Panel, and they will be
answered at the end of the webinar.

How Cloud Computing Will Change
Business Process Management

George Barlow
CEO
Cloud Harbor, Inc.
December, 2009

Some Terms…
 Cloud Computing
• “There is a clear consensus that there is no real consensus on what cloud computing is.”
• Irving Wladawsky Berger, Chairman Emeritus – IBM Academy of Technology

• Delivering browser-centric applications from server resources via internet protocols
• George Barlow, CEO – Cloud Harbor, Inc. for today‘s session

 Software-as-a-Service (SaaS) = On-demand
• Subscription applications running on Cloud servers

 Platform-as-a-Service (PaaS)
• Cloud ecosystems where SaaS applications are created and run

 Infrastructure-as-a-Service (IaaS)
• Servers, storage, operating systems, firewalls, etc. as utility computing

12/15/2009 Cloud Harbor/Cordys Webinar December 15, 2009 3

Cloud Delivery Ecosystem

Source: ―Cloud Computing. What is it? How will it help me? ‖
Tim M. Crawford, Director of IT Operations, Stanford University
Computerworld SaaSCon 2009, Presentation


Market Forces Converge

Mass Market Unified Platform Utility Computing
User Affordability Composite Applications Vendor Affordability


About Software-as-a-Service
 SaaS enterprise application market growing* @ 27% CAGR; $6.4B +

 By 2012 Cloud Computing will capture at least 25%** of IT spending

 SaaS benefits include:

1. Reduce project risk by minimizing up-front capital investments
2. Linear cost scaling not incremental hardware/software investments
3. Rapid ROI from fast deployment and pay-as-you-go pricing
4. No on-going human capital costs for data center operations
5. No on-going software and hardware maintenance fees
6. Freedom to focus on core business with scarce IT resources
7. Frequent software updates/patches without business disruptions
8. Lower training and desktop configuration management costs
9. Consistently lower TOC
10. Typically better reliability, security and interoperability
* Gartner, October, 2008
** Saugatuck Technologies, March, 2009


About BPM
 BPM market among fastest growing* @ 30% CAGR; 2009 $2.5B+

 BPM saves money, saves time and adds value

 BPM delivers short-term ROI and long-term value

 BPM enables companies to:
1. Collaborate between workers, systems and information to create shared understanding of how
business results can be optimized
2. Consistently execute the optimal process
3. Coordinate and manage the handoff of work across boundaries
4. Provide real-time feedback to line managers about work in progress (WIP) to support inline process
adjustments
5. Monitor process outcomes to performance targets and continuously refine and adjust process flows
and rules
6. Collaborate with IT professionals throughout the process life cycle
* Average of IDC, Forrester, Gartner and Data Monitor estimates

SaaS Growth Drivers

- Image Courtesy of Rally Software


Process Defines Cloud Computing

Source: Saugatuck Technologies, 2009


Cloud BPM Platform Needs
 A Full Featured BPM Suite
• Platform for creation/execution of web-based business applications
• Business processes, documents, collaboration, rules and analytics
• Multi-language and internationalization support
• Pre-built easy-to-change applications immediately available

 A Process-driven Business Ecosystem
• Single integrated platform for all subscribers
• Single set of standards simplifies interoperability
• Common architecture optimizes performance inter/intra enterprise
• Increases available pool of trained consultants and employees
• Supports SOA, Web Services and reusable business logic
• Allows inter/intra enterprise collaboration and process execution
• Can integrate with other SaaS applications (salesforce.com, etc.)
• Can integrate with enterprise systems (SAP, ORACLE, etc.)

An Ecosystem Overview
Web Subscription Signup


Cloud BPM Constituencies
 Application Subscribers
• Organizations using only pre-developed BPM applications
• Expected to be the largest group

 Enterprise BPM Users
• Organizations creating BPM applications from scratch
• May also be on-premise and/or appliance users

 Application Developers
• ISVs creating applications for subscribers
• Applications may be offered for free or for subscription

 Service Providers
• A community offering BPM & application services to subscribers
• Professional Services, Training, Technical Writing, etc.


Cloud Delivery Platforms

Source: ―Learning to Change ‖
Steven John, CIO, H.B. Fuller Company
Computerworld SaaSCon 2009, Presentation

Product Feature Needs
• Enterprise-capable software • Collaborative Capabilities
• Standards Support • Web 2.0/3.0 collaboration support
• BPMN • IM w/ presence detection
• BPEL • Mobile support
• XPDL vs. BPDM • Forums / Wikis
• JSR-168 & WSRP • RSS feeds

• Multi-tenancy with high security • Document repository / content managemen

• Events and messaging infrastructure • Email interfaces

• SOA/Web Services support • Integrated self-service features
• Help and video chat
• Electronic forms • Sign-up / Billing
• e-Training


Product Delivery Needs
• SaaS Offerings
• Concentration on customer service as highest principle
• Concentration on driving costs out of the business model
• Concentration on playing nicely with others "in the cloud“

• Hardware Appliance Offerings
• Offer software on purpose-built servers behind the client's firewall
• Include full remote management
• Plug and play turnkey solutions
• Structure product to deliver running applications on appliances (from a central
marketplace)


Business Operations Platform

Model Driven Customers Managers Staff Suppliers Monitor performance
Development
(Collaborative Work Space)

Cordys Business Operations Platform (BOP)

Business Process Management
Business Activity Monitoring (BAM) Composite applications
Drag-and-drop web services Suite (BPMS)

Composite
Master Data
Business Case Applications
Management SOA Grid Rules
Services Management Framework
(MDM)
(CAF) & UIs

Information harmonization Integrated Rules

Corporate Data
Claims Products

Dynamic processes ERP CRM Legacy app Legacy app Linear scalability

The Future is Now

―BPM as a SaaS offering in the Cloud will forever
change the way businesses view the cost
structure of application creation and
maintenance.‖
Source: ―Business Process Management and Cloud Computing”
George M. Barlow, CEO, Cloud Harbor, Inc.
BPMInstitute Article, April 10, 2009


Thank You…
George Barlow
george.barlow@cloudharbor.com
www.cloudharbor.com
(650) 344-8372


A Business-model race to the Cloud…
PaaS, SaaS, VAS and Open Innovation

Mark De Simone
Chief Sales and Business Development Officer
19

Accelerate Time to Value

Strategy layer 1-2 years

Organization layer
3-6 months

To sync different change cycles

Software layer 6-10 years

Infrastructure layer 6-10 years

Four Technology Waves are Converging...

SOA & BPM Cloud Computing
Middleware IaaS, SaaS, PaaS, BPaaS

Telecoms
IP Convergence ―Open‖
Web 2.0 VAS

21

Cordys for True Business Agility
Breaking the boundaries between On-Premise and Cloud
Single View
Enterprise
business Today’s business forecast: Cloudy!
MashApps
user

Situational
Application Multi-Tenant
Provisioning SaaS Deployment Framework
Admin

BPM Master Data Management
Composite App Framework
Model Driven Architecture
Composer

The switch between all Nonstop Grids are all about standardization and
transparency- and building economies of
Enterprise Services XML GRID
Developer scale

ERP CRM Legacy SCM PLM
22

Forrester’s SaaS Maturity Model:
Introducing PaaS: a new $15 billion platform market

Second-generation SaaS
applications deploy on a
multipurpose platform, not on a
proprietary hybrid business
application and platform:

PaaS - a new $15billion platform
market set to drive a $210 billion
application software market today

Source: ―How To Be Part Of A New $ 15 billion Market: The Cordys Potential In The Platform As A Service Market‖,
Dr. Stefan Ried, Webinar, Forrester Research, 23 June 2009
23

How Do We Get There (In Less Than 6 Months)?

PaaS/SaaS
Customer
Web2.0 Situational Apps
SOA-enabled capabilities

BPM Mashups composed from

OPEN INNOVATION
SOA existing services and new Information
logic to form an
BPM Worker
application on-demand.
SOA
Process Technology
business process logic,
control & visibility Business

SOA

Shared Web Services
IT
exposing data and value
added services

Value to user Audience

24

Sharing ≠ Collaboration
Virtualizing and sharing the cost Structured dynamic processes
of buying, maintaining and between business partners
operating computing resources
between shareholders

Yesterday‘s Today‘s
Cloud Computing Cloud Computing
is about is about
Cost Reduction by Business Innovation by
Resource Sharing Process Collaboration

A Single, Integrated PaaS, White-labeled for Businesses

SOA transforms systems and data into reusable
services to access information

Cordys Process Factory BPM provides process orchestration, control and

Cordys Process Factory visibility to business and knowledge workers
Cordys Business Operation
Platform as a Service
Platform Web 2.0 puts users at the center of everything and
drives innovation through collaboration and mashup

Platform-as-a-Service PaaS provides the management infrastructure for
provisioning & metering services in a multi-tenant
cloud architecture

26

Cordys Process Factory - MashApps® Composer

• MashApps® are process-
centric web applications
mashed up on-demand
combining web services,
process flow and UI
mashup.
• Use the online MashApps®
Composer to build new
applications or customize
application that you bought
from the marketplace
• Cloud solution so no
hardware to buy
• 100% browser-based so no
software to install
• Zero-coding so no IT
programmers required

Case Study: Financial Services
Equens – Business Challenge: Compliance

Equens (Interpay)
Annual processing volume = 7 billion payments

Challenges:
The Cordys platform enables Interpay to
• Regulatory changes by Dutch Central Bank
integrate processes and applications without
• Contract administration of POS terminals from Equens to having to change those already in place.”
banks and acquirers
~ Johan Been
• Deregulation mandate required 3 years to implement
change Executive Vice President Operations, Equens

Compliance
• No impact or change to existing POS systems

Solution Differentiators Results
• Scalable platform for development of new IT applications, to • System delivered in ½ the time required
improve the integration of its current systems, to generate • Access-anywhere web-based solution
higher quality management information and for work flow
• Automatic updates of POS terminals through XML-
management
translations and transaction-wise orchestration of complex
• Secure and robust infrastructure that runs processes in a
services
distributed commodity hardware platform
• High reliability for markets in which large volumes are • Integration with legacy CRM application
processed with very high reliability (3rd largest payment
processor in Europe)

© 2008 Cordys - Confidential

Case Study: Communications
Comcast – Business Challenge: Directional Uncertainty
Comcast: CATV with largest market capitalization
37.3 million Customers, Revenue: $33.5 Billion

Planning and Directional Uncertainty
Challenges Solution

New Product Development
• To determine serviceability Comcast must • Dynamic data in single view: Cordys Business
access data from GIS systems, Oracle, legacy Operations Platform provides all of this data
plant systems, Autodesk, and an outsourced dynamically in real time to the Customer Service
billing package (ASP). Representatives.
• To monitor network devices, modems amplifiers • Robust and reliable: Cordys provides a system that
etc, there are several technologies installed, but interrogates all devices on their 22,000 mile network
no single view. every twenty minutes and the data is processed and
Plant personnel are automatically notified.
• Plant structure changes daily. • Scalable and flexible: Cordys dynamically notes and
reports all incremental changes to Plant systems
automatically.


Case Study: Communications
Comcast - The Solution

Business Operations Platform: Serviceability

Business Process
Business Activity
Management Suite
Monitoring (BAM)
(BPMS)

Planning and Directional Uncertainty
Business Case
MDM SOA Grid Rules CAF
Services Mgmt

Application Data

Trouble eLOC Spine CAD/GIS
Job
CRM Tracking

SOA Grid Rules Engine Modeling BAM

• Seamless integration for the • Compile business rules for the • Graphically draw the • Dashboards for process
different backend systems Customer footprint proximity and Serviceability business monitoring, KPI measurement
(Billing, Engineering ,GIS etc..) plant proximity processes. Execute them and reporting
through SOA independent of business rules
• Scalable, highly available and and UI
reliable.


New York Stock Exchange – Business Challenge: Compliance

New York Stock Exchange
World‘s largest exchange by dollar volume (Over 3 billion trades per day)

Challenges:
• Insider trading, manipulative trading, ―window dressing‖ to improve performance figures and sales practices of registered
representatives, pose threats to individual investors.
• Sophisticated surveillance needed the entire day and over a period of days at the close, with the ability to cull trades to
detect recurring patterns. (Such as the number of trades in a three-month period, profit or loss in the account for the same
period, turnover of securities, and commissions charged to the account for the year.)

Compliance
Hurdles Solution
• Existing Compliance Application is a non-scalable and hard • Reusable, scalable, process-driven and rules based
to maintain client-server application • New application with a process and rules based 5-tier
architecture

• Longer Time-to-change = Higher non-compliance risk • Flexible and configurable rules-based solution gives
control to business user to handle the changes

• High volume, complexity of trading process and changing • Dynamic and reliable platform bridges between IT and
market needs increases surveillance challenges. business

The Solution – Compliance Monitoring Application


Cordys BOP Business Process Management Business Activity Monitoring
• SOA Grid – leveraging existing Suite (BPMS) (BAM)
technology investments
• Rules (Decision Case) – defines Master Data
Composite
Business Case Applications
compliance related rule sets Services
Management
Management
SOA Grid Rules
Framework
(MDM)
(CAF) & UIs
• Business Processes – models

Compliance
and executes business
exceptions
Corporate Data
• Composite Applications (CAF) –
Compliance Database
provides User Interfaces for Application
human participation in the
process
IBM Websphere CRM Legacy app Legacy app
• Escalation management for non-
compliance, such as insider
trading Business Benefits:
Quick time to change – respond quickly to the changing rules, market
behavior and conditions


Case Study: Public Sector
World Bank: Supplier Selection Transparency

World Bank
HQ: Washington DC, Committed $24.7B to member countries

Opportunities:

• Need Consultant Selection system to manage and monitor complex
global supplier selection process.
• Channels to include external portals (SAP), text messages, and e-

Supplier Management
mail.

Solution Differentiators Results
• Secure, reliable and robust non-stop high availability • Met high volume and complex needs of global consultant
selection process
• 100% browser-based user interface and open
standards • Affordably extended legacy applications (SAP
environment), installed new capabilities and laid
• “What you design is what you execute”: groundwork for future applications

• Extreme usability and intuitiveness for international
scalability and process transparency


Case Study: Transportation
US Xpress – Business Challenge: M&A
―The reasons for choosing Cordys were numerous, including their
ability to quickly integrate disparate systems in a common view and
• Largest US Flagship trucking overlay that with business rules that are flexible and easily
company focused on truckload configurable by a business analyst. Cordys provides us the
business opportunity to overcome our challenges with inter-system integration,
on-boarding new acquisitions, billing and payroll—and will give us a
higher consolidated view both financially and operationally.‖
~ Steve Cleary, CIO

Organizational Change
Challenges Solution
• Acquisition or partnership with companies each with • Quick time to market – 60 days
own Transportation Management System (TMS) • Rapidly integrated new partners
• Increased value of existing, disparate systems
• Manual Load Sharing = Labor Intensive • Real-time Process Monitoring/Management
• Errors or Under-utilization = Lost Revenue through Executive dashboard with Business Activity
Monitoring (BAM)
• Frequent acquisitions and operational process • Provide bridge between IT and business
changes • Reusable, scalable, process-driven


Case Study: Manufacturing
Tata Motors – Business Challenge: Customer Centricity
Largest Automobile Manufacturer in India
Largest Portfolio of Products by an Auto Maker, Revenues US$ 7.5 billion

Challenges Cordys Foundation + Competitive
• Extending comprehensive functionality of DMS Advantage = Concerted Governance
application to other channels

• Portal, Call Center, Mobile Devices, etc
• Presenting ‗Same One -Tata Motors‘ to customers
from all channels
• Building Real-Time Enterprise for Dealers
• Managing Speed to market – Process Agility
• System upgrades affecting the integrations

Solution Strategy
• Reuse the existing solutions for problems anywhere
• Take management attention from technology to
processes


Cordys Process Factory - A White Label Marketplace

36

Telecom Example: The Etisalat Cloud Marketplace…

 Platform as a Service (PaaS) for creating
―MashApps®‖
 Online Market Place for buying and selling
―MashApps®‖

du Business Cloud: Buy & Sell Applications Online

Expense Management

About the
Application Key features
• Submission and tracking of various expense claims such as General Expense (Miscellaneous
Expenses and Travel Expenses), Advance Payment, Fiscal Settlement, Allowances for Staying
Abroad, getting approval from line manager, HR manager.
• Depends on the case, line Manager can decided the need for HR Manager Approval and change
the flow standard flow.
• Approval flow shows inbuilt difference of getting project manager approval only for the expense
related to projects.
• One time configurable option to set the rate for Fiscal Settlement.
• Dashboard give the insight on claims for various projects, departments, type of claim …
• The status of claim settlement can be traced from organization to departments to type of claim till
the employee and the amount of claim.
• This Expense Claim Details can be printed in a nicely designed to Google Spreadsheet

Expense Management

About the
Application

Sales Quote Approval

About the
Application Key Features:
• Executives prepares sales quote, getting approval from various departments.
Quote can be submitted to any number of departments.

• Priority can be set for single or group of departments for every single quote.
Quote will be sent to departments with priority 1 for approval. On getting approval
from priority -1 group, it forwards to priority-2. Similarly any number of priority can
be set for every single quote.

• The approval process is both in sequential and parallel order; and is configurable
for every quote with easy options. For example, priority 1 has departments
―Project‖ and ―Production‖, in which the priority 1 has sequentially and the
corresponding departments ―Project‖ and ―Production‖ happens parallel.

• A dashboard gives the status of quote approval with each department.
• Quote submitted for individual business partners
• Sales quote can be printed to nice Google spreadsheet and shared with business
partners.

Sales Quote Approval

About the
Application

Cordys Process Factory Cloud

ERP
Business Partner Cloud

Structured SaaS Data

PLM
Unstructured Data

ERP
Collaborative services

SCM
CRM
http://www.tpfcloud.com

Legacy
Commercial services

On-Premise Data
(BOP)

Directory Services Private Cloud
Network Services

49

From Business Application Clouds to the Consumer Mobile
MashApp® Store…
• Zero-programming composition of services in the cloud will increase open innovation
and enable new business models for operators across multiple channels…
• Moves service logic from thick-client mobile development to the cloud, where it can be
orchestrated, measured, analyzed and targeted for the consumer

50

Conclusions

• With any major shift in technology/business there are believers and doubters:
―The Cloud is the evolution of the Internet as the platform for business innovation‖,
Peter Fingar, DOT.CLOUD The 21st Century Business Platform
―It‘s complete gibberish…‖, Larry Ellison, CEO, Oracle

• Forrester has sized the PaaS software platform market at $15billion over the next 5 years.
PaaS will increasingly drive a global application software market currently sized at $210 billion
in 2009. Forrester Analyst, Dr. Stefan Reid.
• Service Providers are ideally positioned to embrace this new market as the major channel for
delivering cloud services – by linking PaaS, SaaS and VAS to create open innovation and a
game-changing shift in operator revenues.
• In 2010 there will be a race by all Businesses to the Cloud
• The ROI business case is huge!

51

Questions
The Enterprise Cloud
Operating Platform
The Cordys Ecosystem How Cloud Computing Will
Change Business Process
Management
Agenda

George Barlow, CEO, Cloud Harbor
Mark de Simone, Chief Sales and Business Development Officer, Cordys

Questions and Answers
(Moderated by Gabor Fulop, Cloud Harbor)

*Please post your questions in the Questions Panel

www.cloudharbor.com | www.cordys.com

Cordys Cloud Harbor Webinar 15 Dec09

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