Louk Lennaerts with his special title of chief visionary officer of Serenity Holding has gained respect by creating many different projects in Europe as well as in Vietnam. Over the last 15 years that he has spent in Vietnam he has been the creator and father of the Life Resorts as well as developer and shareholder of the Victoria Hoi An. Since 4 years he has developed with his partner Marco the Serenity Holding that looks after development of many projects from A to Z, from conceptualization, project management, designing, sales coordination to hospitality management and sometimes co ownership. The creation of Fusion Maia Resort in Danang has been a show case for innovative architecture but also of a trendsetting resort and spa concept. For future he and his partner are in charge of a number new and surprising lifestyle projects all over Vietnam under the brands Fusion for the 5 star and M2Boutique for the economy range of projects all over Vietnam like Sapa, Hue , Danang, Hoi An, Nha Trang, Dalat, La Gi, Saigon, Mekong and Phu Quoc. Louk is a passionate worker always looking for new surprising combinations of services that will attract investors to cooperate with him and his partner to develop hospitality and real estate projects that are different and focused on success.

1. How to promote Central Vietnam beach
destinations in Europe
December 2011

2. Louk Lennaerts
President & Chief Visionary Officer
Creating
C ti many different hospitality &
diff t h it lit
real estate projects in Europe as well
as in Vietnam
Creator & Father of Life Resorts,
developer & shareholder of
Victoria Hoi An
Passionate worker. With his partner,
Marco van Aggele, at Serenity
Holding, creates new surprising
combination of services attracting
investor
• Serenity Holding is an A-Z supplier of
services having focus on the creation
of tourism and real estate projects
ft i d l t t j t

3. Discuss on:
Vietnam – Known and still Unknown
Central Vietnam – Lack of image
Missing substantial promotion by VNAT
Cooperation – Media, Travel Agents
& the Tourism Industry

4. Guest have choices!!
From Frankfrurt 10 hours to:
• South Africa
• America
• S l k
Srilanka
• Mexico
• South America
• Thailand
• Singapore
• Vietnam

5. Vietnam is known and still unknown for its real value!!

6. Vietnam with long coastline but still mainly roundtrip
& city destination

7. Central Vietnam has various attractions to make it
a real destination
3 cultural world heritages (My Son, Hue, and Hoi An)
shopping f iliti in Hoi An with over 300 tailors & many restaurants & bars
h i facilities i H i A ith t il t t b
White sand beaches People are friendly, 2 existing 18 holes golf course
Wide range of accommodation having a natural smile to greet guests & 2 new coming in 2012

8. Central Vietnam is lacking of image like Phuket, Bali,
Koh Samui Penang
Samui,

9. Missing substantial promotion by VNAT
compared to other countries

10. don’t push Vietnam in a
Media & TO’s in Europe
special way by now and allow mainly standard
products like round trips

11. Developments are promising & need to be taken up by
Media & TO’s such as:
s

12. Danang gets new airport & more international
direct flights & charter flights

13. New international branded resorts are opening like Regency Hyatt,
Intercontinental, Crown Plaza, Le Meridien etc.
The Nam Hai Le Meridien Danang Crown Plaza Danang
Intercontinental Danang Mercure Danang Hyatt Regency Danang

14. Surprising new concepts under Fusion brand are starting in
Vietnam to surprise the market & compete with Thailand, Bali &
other countries in Asia

15. Most surprising & successful resort over this year
in Vietnam & getting international recognition
as new trend setter for the Asia Spa market
The best hotel I have stayed at in 30 years
of travelling”- Stay here if you want total
relaxation, superb service, sumptuous
rooms and unlimited spa treatments as pa t
ooms t eatments part
of the all inclusive deal.
"Shapcabs Winchester, United Kingdom”
“The best experience EVER”
We stayed in a pool villa for five nights. It
nights
was an amazing experience. The staff made
you feel so welcome, I could not fault this
resort or its staff in any way and would
highly recommend it to anyone.
"S d K Melbourne, Australia"
Sandie M lb A l "

16. Fusion will also be trend setter for supporting Vietnam Food
culture as well as the Vietnam – fashion under the Fusion Alya &
Fusion Zana brand

17. More attention should be given to a cooperation between
Media, TO & the Tourism industry of Vietnam.
It is a pity to leave the attraction of Vietnam hidden!!!

18. Thank you for your attention!
different in
Serenity Holding’s aim is to be not just
Vietnam but become a t
trend setter for Asia & the
d tt
whole hospitality industry with integrated concepts that
go behind the traditional projects
Should you have any inquiries, please contact us at
thuy.uyen@serenity-holding.com
thuy uyen@serenity holding com