How to promote Central Vietnam beach        destinations in Europe              December 2011
Louk Lennaerts  President & Chief Visionary Officer  Creating  C ti many different hospitality &                   diff   ...
Discuss on:              Vietnam – Known and still Unknown              Central Vietnam – Lack of image              Missi...
Guest have choices!!From Frankfrurt 10 hours to:• South Africa• America• S l k  Srilanka• Mexico• South America• Thailand•...
Vietnam is known and still unknown for its real value!!
Vietnam with long coastline but still mainly roundtrip                 & city destination
Central Vietnam has various attractions to make it                           a real destination                           ...
Central Vietnam is lacking of image like Phuket, Bali,                Koh Samui Penang                     Samui,
Missing substantial promotion by VNAT     compared to other countries
don’t push Vietnam in a Media & TO’s in Europespecial way by now and allow mainly standard               products like rou...
Developments are promising & need to be taken up by         Media & TO’s such as:                         s
Danang gets new airport & more international       direct flights & charter flights
New international branded resorts are opening like Regency Hyatt,         Intercontinental, Crown Plaza, Le Meridien etc. ...
Surprising new concepts under Fusion brand are starting inVietnam to surprise the market & compete with Thailand, Bali &  ...
Most surprising & successful resort over this year                            in Vietnam & getting international recogniti...
Fusion will also be trend setter for supporting Vietnam Foodculture as well as the Vietnam – fashion under the Fusion Alya...
More attention should be given to a cooperation between      Media, TO & the Tourism industry of Vietnam. It is a pity to ...
Thank you for your attention!                                 different inSerenity Holding’s aim is to be not justVietnam ...
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How to promote Central Vietnam beach destinations in Europe - Louk Lennaerts

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Louk Lennaerts with his special title of chief visionary officer of Serenity Holding has gained respect by creating many different projects in Europe as well as in Vietnam. Over the last 15 years that he has spent in Vietnam he has been the creator and father of the Life Resorts as well as developer and shareholder of the Victoria Hoi An.

Since 4 years he has developed with his partner Marco the Serenity Holding that looks after development of many projects from A to Z, from conceptualization, project management, designing, sales coordination to hospitality management and sometimes co ownership. The creation of Fusion Maia Resort in Danang has been a show case for innovative architecture but also of a trendsetting resort and spa concept.

For future he and his partner are in charge of a number new and surprising lifestyle projects all over Vietnam under the brands Fusion for the 5 star and M2Boutique for the economy range of projects all over Vietnam like Sapa, Hue , Danang, Hoi An, Nha Trang, Dalat, La Gi, Saigon, Mekong and Phu Quoc.

Louk is a passionate worker always looking for new surprising combinations of services that will attract investors to cooperate with him and his partner to develop hospitality and real estate projects that are different and focused on success.

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How to promote Central Vietnam beach destinations in Europe - Louk Lennaerts

  1. 1. How to promote Central Vietnam beach destinations in Europe December 2011
  2. 2. Louk Lennaerts President & Chief Visionary Officer Creating C ti many different hospitality & diff t h it lit real estate projects in Europe as well as in Vietnam Creator & Father of Life Resorts, developer & shareholder of Victoria Hoi An Passionate worker. With his partner, Marco van Aggele, at Serenity Holding, creates new surprising combination of services attracting investor • Serenity Holding is an A-Z supplier of services having focus on the creation of tourism and real estate projects ft i d l t t j t
  3. 3. Discuss on: Vietnam – Known and still Unknown Central Vietnam – Lack of image Missing substantial promotion by VNAT Cooperation – Media, Travel Agents & the Tourism Industry
  4. 4. Guest have choices!!From Frankfrurt 10 hours to:• South Africa• America• S l k Srilanka• Mexico• South America• Thailand• Singapore• Vietnam
  5. 5. Vietnam is known and still unknown for its real value!!
  6. 6. Vietnam with long coastline but still mainly roundtrip & city destination
  7. 7. Central Vietnam has various attractions to make it a real destination 3 cultural world heritages (My Son, Hue, and Hoi An) shopping f iliti in Hoi An with over 300 tailors & many restaurants & bars h i facilities i H i A ith t il t t b White sand beaches People are friendly, 2 existing 18 holes golf courseWide range of accommodation having a natural smile to greet guests & 2 new coming in 2012
  8. 8. Central Vietnam is lacking of image like Phuket, Bali, Koh Samui Penang Samui,
  9. 9. Missing substantial promotion by VNAT compared to other countries
  10. 10. don’t push Vietnam in a Media & TO’s in Europespecial way by now and allow mainly standard products like round trips
  11. 11. Developments are promising & need to be taken up by Media & TO’s such as: s
  12. 12. Danang gets new airport & more international direct flights & charter flights
  13. 13. New international branded resorts are opening like Regency Hyatt, Intercontinental, Crown Plaza, Le Meridien etc. The Nam Hai Le Meridien Danang Crown Plaza Danang Intercontinental Danang Mercure Danang Hyatt Regency Danang
  14. 14. Surprising new concepts under Fusion brand are starting inVietnam to surprise the market & compete with Thailand, Bali & other countries in Asia
  15. 15. Most surprising & successful resort over this year in Vietnam & getting international recognition as new trend setter for the Asia Spa market The best hotel I have stayed at in 30 years of travelling”- Stay here if you want total relaxation, superb service, sumptuousrooms and unlimited spa treatments as pa t ooms t eatments part of the all inclusive deal. "Shapcabs Winchester, United Kingdom” “The best experience EVER”We stayed in a pool villa for five nights. It nightswas an amazing experience. The staff made you feel so welcome, I could not fault this resort or its staff in any way and would highly recommend it to anyone. "S d K Melbourne, Australia" Sandie M lb A l "
  16. 16. Fusion will also be trend setter for supporting Vietnam Foodculture as well as the Vietnam – fashion under the Fusion Alya & Fusion Zana brand
  17. 17. More attention should be given to a cooperation between Media, TO & the Tourism industry of Vietnam. It is a pity to leave the attraction of Vietnam hidden!!!
  18. 18. Thank you for your attention! different inSerenity Holding’s aim is to be not justVietnam but become a t trend setter for Asia & the d ttwhole hospitality industry with integrated concepts thatgo behind the traditional projectsShould you have any inquiries, please contact us atthuy.uyen@serenity-holding.comthuy uyen@serenity holding com

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