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Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
Fusework Studios Presentation Blog Seo Realtors
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Fusework Studios Presentation Blog Seo Realtors

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View the realtor blogging and seo presentation from Fusework Studios

View the realtor blogging and seo presentation from Fusework Studios

Published in: Real Estate, Technology, Business
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Transcript

  • 1. Presenter Contact Information BRUCE MCCLAIN President, Fusework Studios bmcclain@fuseworkstudios.com www.twitter.com/brucemcclain
  • 2. Two Types of SEARCH… PAID ORGANIC
  • 3. ...in the BEGINNING
  • 4. ...there were ENGINEERS
  • 5. ...then came CREATIVE
  • 6. Looking at your site a MARKETER’S EYE
  • 7. WEB PRESENCE IDEAS MEASUREMENT AND TRAFFIC GENERATION CREATIVITY CONVERSION
  • 8. Looking for BANANAS
  • 9. The Importance of a COMPLETE WEB PRESENCE BLOG WEBSITE VIDEO WEB PRESENCE SOCIAL MEDIA EMAIL
  • 10. SOCIAL MEDIA as marketing… TRAFFIC GENERATION CONVERSION
  • 11. A Few Key STATISTICS…  87% of home buyers used the Internet to search  85% used a real estate agent  34% of home buyers first learned about their home via an agent  32% first learned about their home via the Internet  87% of home buyers who used the Internet to search for a home purchased it through a real estate agent  84% of realtors use social media to compliment their sales efforts **Statistics from National Association of Realtors Profile of Buyers and Sellers 2008
  • 12. Two Types of SEARCH… PAID ORGANIC
  • 13. Importance of Keyword RESEARCH…  IDENTIFY  REPORT  ANALYZE  REFINE  IMPLEMENT CASE STUDY GOAL: Fusework Studios wants to be found when searching Google for “Internet Marketing Indianapolis”
  • 14. SEARCH ENGINE friendly content…
  • 15. Tips on Keyword STRATEGY… Domain Name: What is it? When does it expire?
  • 16. Tips on Keyword STRATEGY… TITLE TAG include keywords on page title START AT THE TOP include keyword in page URL
  • 17. Tips on Keyword STRATEGY… Meta Tags: A look behind the scenes of your website
  • 18. Tips on Keyword STRATEGY… HEADER TAGS include keywords in headings (H1 Tag)
  • 19. Tips on Keyword STRATEGY… Include keywords in your page content
  • 20. Tips on Keyword STRATEGY… AVOID “CLICK HERE” Instead describe the destination
  • 21. Tips on Keyword STRATEGY… DON’T FORGET THE LITTLE THINGS  Create Calls to Action  Add image tags using keywords  Save images with keywords in the file name *File name: internet-marketing-indianapolis.jpg
  • 22. Tips on Keyword STRATEGY… THERE IS NO SUBSTITUTE FOR CONSISTENTLY UPDATED & KEYWORD RICH COPY.
  • 23. SEARCH ENGINES. What are they looking for?  Domain Name: What is it? When does it expire?  Title Tag  Meta Tags  Headings  Keywords in Copy  Links  Images  Updated Content
  • 24. The History of BLOGGING BLOG: [blŏg](contraction of the term "weblog") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. ONLINE DIARY MOM BLOG SPORTS BLOG
  • 25. Why BLOG?  Improve search engine ranking for targeted keywords  Increase traffic to your Web site
  • 26. Why Blog?
  • 27. Blogging for Search HOW IT WORKS
  • 28. Blogging ROI? BLOG LAUNCH
  • 29. Why Blog? C C C Call To Actions = Conversion
  • 30. More Reasons to BLOG… FLEXIBILITY Allows more freedom vs. the standard listing LEADERSHIP Gain visibility as a thought leader in the real estate community RELATIONSHIPS Let your customers get to know your listings, services, and personality. If they like what they read there is a better chance of gaining their business. Humanize Your Brand! CONVERSATION Allow visitors to leave comments and encourage conversations on your blog posts. You can be at the center of an industry-relevant news.
  • 31. OBJECTIONS: I DON’T HAVE TIME!!!  If you want to compete for local search results, you don’t *NOT* have time to blog  Blogs are the new email newsletter – but BETTER  Any content that can go in an email, newsletter, or update can go in your blog  Use copy from your emails to customers and quickly edit to use as a blog post  Listings, white papers, testimonials, YouTube videos . . . can all be used for blogs
  • 32. The Importance of Measurement What does this report tell us about the success of our conversion? Where is the actionable data?
  • 33. Conversion SUCCESS
  • 34. WEB PRESENCE IDEAS MEASUREMENT AND TRAFFIC GENERATION CREATIVITY CONVERSION
  • 35. Text Messaging for Realtors: Why Do It?  Home buyers get instant information  Abundance of information gets passed: Reply text includes address, listing price, # of rooms, square footage, contact information, detailed descriptions  Additional reply text can include pictures and ability to capture email address for further follow up  Other features include: audio tour via toll free number & virtual tours on your phone or computer  Listings can automatically be integrated with Facebook, Twitter and other syndication feeds

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