More than ever, small businesses are flocking online . Many of them don't realize that a web site isn't going to help . Their online endeavors will be largely wasted - and they will fail. To avoid that fate, you need to be thinking about Online Businesses, Not Websites .
Cover these points: Generate more leads – your web site and email marketing Cut through the noise and be heard – Use RSS And blogs effectively to raise your profile Build communities -> use blogs, forums, and RSS to build communities around your business. Improve customer service -> automate mundane tasks and get the system to remind you to follow up on leads Automate customer loyalty building tasks -> build one on one relationships with automated loyalty campaigns – e.g. email on customer birthday Sell products -> take your products online
This is for two reasons: A lack of strategy behind the online business. - With our online business solution you’ll get a solution that’s built with key online strategies in mind. Disparate business tools . - You can get tools for email marketing, shopping carts or CRM solutions anywhere. But then you need to cobble them together! Our solution is built from scratch designed for all aspects to interact and complement each other.
Talk through the Diagram. Key points: Two vital aspects -> Customer Database (Brain of the business), Web Site (presentation) Integrated Customer Database helps you to Identify target prospect details for analysis Capitalize on email marketing to attract more customers Capture leads and engage the customer closer with automated sales tools. Sell online Use customer service and loyalty building aspects to retain customers and improve service.
Talk through the Diagram. Key points: Two vital aspects -> Customer Database (Brain of the business), Web Site (presentation) Integrated Customer Database helps you to Identify target prospect details for analysis Capitalize on email marketing to attract more customers Capture leads and engage the customer closer with automated sales tools. Sell online Use customer service and loyalty building aspects to retain customers and improve service.
SiteWalk is an innovation in web site management – you can manage your website more intuitively, by navigating through the pages as your customer would, but with an option to edit the various “smart” functions of the system. This empowers you to make small but necessary changes to your site to keep it looking fresh – which saves you money and keeps you in the drivers seat.
FAQs are completely searchable database of questions and answers. You can easily add and remove the questions from the system. The advantage of this is that customers can come along and find answers to commonly asked questions without interrupting you on the phone or via email. FAQs are a form of dynamic content that you can easily add and manage in the system. You can note That there are several other types of content that are similar, such as announcements.
Email marketing is one of the most cost efficient and effective forms of direct marketing. You can use email marketing as a medium for monthly newsletters, once-off “sale” announcements or “tips and tricks” newsletters. Best of all email marketing lets you stay top-of-mind for your customers. That means whenever they need to make a purchase your business can fulfill, they’re likely to consider and select your business.
The most effective marketing efforts are targeted to the audience that cares most about that message. Lists let you narrow your message to make the most impact.
Loyalty campaigns allow you to set special “anniversary” dates for customers. You can set up emails to automatically trigger On these anniversary dates. Examples could include – Remind a husband of a wife’s birthday and offer him a discount on flowers Remind you to take your car in for servicing These anniversary dates used for loyalty campaigns only need to be set up once, and your done. That means you are automating a loyalty building 1-1 style relationship with the customer.
Online selling can be a powerful thing – with millions of customers potentially searching for you! If you are selling offline but not off, you are likely missing out on a great revenue stream.
If you are selling physical products, you can manage inventory and notify when stock levels are low! If you are selling electronic products, you can limit the number of downloads of the product and protect your Intellectual Property. Automated shipping options – set the weight and volume of your products. Then you can set up shipping options for different overall order weights and volumes!
You can give each individual customer discounts to individual product catalogues. Or you could give individualized discount profiles to encourage your customers to buy from different catalogues! This is a powerful way to drive loyalty, keeping customers coming back for more.
This is a unique proposition for an online business – to be able to accurately portray customer behaviour through so many different points of contact Is unique to our solution. In many cases you need to constantly import and export data between different services to keep your customer databases in sync. Now it’s all in one place!
Our Lead capture allows you to Follow up on leads almost immediately with SMS and Email alerts Set response timeframes and automatically manage the lead engagement process using workflows. Once the lead is captured, they are a customer in your database – so your database is constantly growing.
“ Communities” on the web are usually made up of individuals who share common interests. So now you can enable those who are interested in your services or products to meet and discuss topics that they care about, on your site. Forums are a fantastic way for organic lead generation and positive word of mouth coverage. Blogs are like online journals that business people are using more commonly to share their thoughts on their industry or their company. Blogs tend to build loyal followings and can ignite great discussions around your business and your products.
Imagine for a moment Bill... 1. Bill buys a t-shirt online from you 2. Bills details go into your ever growing customer database. 3. A few weeks later, you follow up with an email campaign offering 20% off 4. Bill comes back to your store for more! This story really demonstrates how all the aspects of the solution slot together to drive business. Each facet of the system is built to drive and complement the other parts.
Reporting is an integral aspect of running your online business. Getting answers to your questions enable you to measure your efforts and identify regions where you can improve Online business is often about try, measure and improve. That means you try an approach with your marketing, then measure its success. After measuring, find where you can improve the campaign or identify what you were doing wrong. Then repeat!
Images for slideshow slide 2: Dead website -> RIP slide 3: command centre image slide 5: -driverless jeep off the cliff -f1 car across the finish line - disparate tools (different shapes) - $ jigsaw puzzle Content: sitewalk - advanced mouse over sitewalk - edit page Forums picture - outside Forums picture - inside FAQs search box FAQs management Email marketing: editing a newsletter Setting delivery dates List subscription box List subscribers list Loyalty campaigns choices Email campaign with a reminder evident, showing in the editor Sell online Shopping catalogues from outside setting up a catalogue? Product Inventory settings uploading an e-product Adding discounts to each catalogue shopping cart with discounts? Slide 16: integrated DB with all the tabs slide 17: A webform Display a case in the back end slide 18: billy story diagram slide 19: unique visitors graphs pie chart of top ten pages slide 20: chuffed customer.
