THE OPEN Championship Rebrand case study teamup

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Golf’s oldest major tournament, THE OPEN championship, has undergone a complete rebrand across all media - rolled out at St. Andrews in July 2015. Teamup, a London brand firm founded by American Fred Popp, directed the rebrand. This brand world will be used in all of THE OPEN’s communications and marketing materials, as well as the branding around the golf course during the tournament.

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