2. The Problem
How do people learn and grow in a
complex, changing, and challenging world?
Books remain one of the best tools that
people can use to empower themselves
3. The Problem
Books take months or years to write
and are expensive for authors to create
and publishers to develop …
4. Team
Fred Zimmerman
◦ NASA, LexisNexis, professional & independent publishing,
US intelligence community
◦ Driven, persistent, efficient learner & maker
Ken Leith
◦ Serial entrepreneur
◦ Experience, insight, resources
7. The Solution
Define the book and let robots write it when
it’s time to read
Update the book whenever there’s new
content, software, machine learning results
11. Opportunities
Programmatic advertising (MEC Global,
Grainger, Overstock)
MOOC (Stonehenge, U. of Buckingham)
Robot-author-to-robot-author (R2R)
powered by microcommerce (bitcoin)
12. Example: Ed Tech
We replace the textbook
Always current, always customized
Very high value to price ratio
Capture users & life time value in huge
overseas markets
13. Revenue Models
Transactional (C2C & B2C)
◦ 1B affinity groups * ARPU $1 - $10 = $1 – 10B/year
SaaS (B2B)
◦ 1% of global publishing cost of goods sold = $1B/year
Transactional (R2R)
◦ Knowledge robot network 1B users = unicorn
14. Progress
Proprietary process & data model
with summarizer, analytics, e-
commerce pipeline
“Define” rather than build
V 1.0.0 apps now available for
Android & iOS
15. Market feedback
400 alpha testers, thousands of books
o We want to edit
o We like being published
o We like doing research
o We want to share
Validating verticals with beta testers
17. Scaling the business
PageKicker is past proof of concept
Software has been de-risked
Business has predictable KPIs
Investors benefit from multiple revenue paths
19. Use of funds
Group edit & share
Refine go to market strategy
Improve “inside the book”
20. Contact Information
Fred Zimmerman, founder: fred@PageKicker.com, 734-646-6277
Ken Leith, co-founder: 610-246-3059
PageKicker
330 East Liberty, 4th Floor
Ann Arbor, MI 48104
Editor's Notes
By “books” we mean not just “classic” print and ebook but also an evolving “container” in many formats that contains text, images, media
Expansive definition of “book”
This creates inherent structural problems in book market – demand & supply are out of sync – too many romance novels and Boomer memoirs, not enough breadth of inventory
PM who moved LexisNexis E1B research business from Windows to Web
Biig data projects at NASA, LN, IC
I owned a publishing company and realized that I was the bottleneck and could not scale. I asked myself is there a way I can do this in silicon so it will scale?
Pivot from static to dynamic
Seque: how many Facebook groups would you say there are?
How to justify valuation
1) compar
Working albeit young product
Let’s talk about this in depth offline