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Idea09
Idea09
Idea09
Idea09
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  • 1.  
  • 2.
    • if you build it
    • (using social media…)
    • they will come.
    • mari Luangrath, foiled cupcakes
    • @foiledcupcakes [email_address]
  • 3. www (dot) foiledcupcakes (dot) com
  • 4.
    • the team
    • knowing your opponents
    • spring training
    • game time
      • runs
      • hits
      • errors
    • post-game
    how it’s built  2009 tony kinkela
  • 5. the team
  • 6. our #1 opponent
  • 7. spring training  2009 tony kinkela
  • 8. our values
    • being REAL, personable, approachable
    • a memorable experience via customer service & interaction
  • 9. how we interact
  • 10. the game
    • runs
      • tangible results of SM usage
    • hits
      • attempts at customer connection
    • errors
      • big fat flops
  • 11. social media runs  2009 tony kinkela
  • 12. free press
  • 13. peer to peer buzz
  • 14. partnerships
  • 15. i love you, glen.
  • 16. demographic info
  • 17. behavioral info
  • 18. needs
  • 19. $ ales figures projected: 140 dozen actual: 594 dozen
  • 20. social media hits  2009 tony kinkela
  • 21. twitter
  • 22.  
  • 23.  
  • 24. conversations our goal: engage with our customers. result: voluntary & organic buzz
  • 25. conversations about 90210 our goal: to connect with our customer. result: 90210 cupcake party.
  • 26.  2009 FOX Broadcasting Company
  • 27. admin day – 4/22 our goal: to see if we had the right target market. the result: we found some new ones.
  • 28. out of town fan - FB our goal: to plant the idea of gift giving with our out-of-town fans. result: 45 interactions & 10 new customers in 24 hours.
  • 29. our goal: to find qualified people to work for us. result: potential reach of 30,000. 4 new hires. human resources
  • 30. our goal: to find people in our specific target market. the result: invitation to speak at next Admin Prof. mtg. reaching out
  • 31. your turn  patrick swayze fan club
  • 32. social media errors
  • 33. #1: no website blah
  • 34. #2: push, push, push
  • 35. #3: bartering favors
    • OUCH.
  • 36. #4: wasting time
  • 37. #5: not following through on the connection
  • 38.  
  • 39. post-game  2009 tony kinkela
  • 40. why (oh why?!) do you love the loveable losers?
  • 41. emotional connection
  • 42. thank you! @foiledcupcakes www.facebook.com/foiledcupcakes [email_address]

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