Idea09

if you build it
(using social media…)
they will come.
mari Luangrath, foiled cupcakes
@foiledcupcakes [email_address]

www (dot) foiledcupcakes (dot) com

the team
knowing your opponents
spring training
game time
runs
hits
errors
post-game
how it’s built  2009 tony kinkela

the team

our #1 opponent

spring training  2009 tony kinkela

our values
being REAL, personable, approachable
a memorable experience via customer service & interaction

how we interact

the game
runs
tangible results of SM usage
hits
attempts at customer connection
errors
big fat flops

social media runs  2009 tony kinkela

free press

peer to peer buzz

partnerships

i love you, glen.

demographic info

behavioral info

$ ales figures projected: 140 dozen actual: 594 dozen

social media hits  2009 tony kinkela

twitter

conversations our goal: engage with our customers. result: voluntary & organic buzz

conversations about 90210 our goal: to connect with our customer. result: 90210 cupcake party.

 2009 FOX Broadcasting Company

admin day – 4/22 our goal: to see if we had the right target market. the result: we found some new ones.

out of town fan - FB our goal: to plant the idea of gift giving with our out-of-town fans. result: 45 interactions & 10 new customers in 24 hours.

our goal: to find qualified people to work for us. result: potential reach of 30,000. 4 new hires. human resources

our goal: to find people in our specific target market. the result: invitation to speak at next Admin Prof. mtg. reaching out

your turn  patrick swayze fan club

social media errors

#1: no website blah

#2: push, push, push

#3: bartering favors
OUCH.

#4: wasting time

#5: not following through on the connection

post-game  2009 tony kinkela

why (oh why?!) do you love the loveable losers?

emotional connection

thank you! @foiledcupcakes www.facebook.com/foiledcupcakes [email_address]

http://boxesandarrows.com	333
http://www.boxesandarrows.com	119
http://xss.yandex.net	2
http://www.netvibes.com	2
http://www.hanrss.com	1
http://webcache.googleusercontent.com	1
http://feeds.feedburner.com	1

by Foiled Inc. on Oct 08, 2009