<ul><li>if you build it   </li></ul><ul><li>(using social media…) </li></ul><ul><li>they will come. </li></ul><ul><li>mari...
www (dot) foiledcupcakes (dot) com
<ul><li>the team </li></ul><ul><li>knowing your opponents </li></ul><ul><li>spring training </li></ul><ul><li>game time </...
the team
our #1 opponent
spring training  2009 tony kinkela
our values <ul><li>being REAL, personable, approachable </li></ul><ul><li>a memorable experience via customer service & in...
how we interact
the game <ul><li>runs  </li></ul><ul><ul><li>tangible results of SM usage </li></ul></ul><ul><li>hits </li></ul><ul><ul><l...
social media runs  2009 tony kinkela
free press
peer to peer buzz
partnerships
i love you, glen.
demographic info
behavioral info
needs
$ ales figures projected: 140 dozen actual: 594 dozen
social media hits  2009 tony kinkela
twitter
 
 
conversations our goal:  engage with our customers. result: voluntary & organic buzz
conversations about 90210 our goal:  to connect with our customer. result: 90210 cupcake party.
 2009 FOX Broadcasting Company
admin day – 4/22 our goal:   to see if we had the right target market.  the result: we found some new ones.
out of town fan - FB our goal:  to plant the idea of gift giving with our out-of-town fans. result:  45 interactions & 10 ...
our goal:   to find qualified people to work for us. result:  potential reach of 30,000.  4 new hires. human resources
our goal:   to find people in our specific target market. the result:  invitation to speak at next Admin Prof. mtg.  reach...
your turn   patrick swayze fan club
social media errors
#1: no website blah
#2: push, push, push
#3: bartering favors <ul><li>OUCH. </li></ul>
#4: wasting time
#5: not following through on the connection
 
post-game  2009 tony kinkela
why (oh why?!)  do you love the loveable losers?
emotional connection
thank you! @foiledcupcakes  www.facebook.com/foiledcupcakes [email_address]
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Idea09

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Idea09

  1. 2. <ul><li>if you build it </li></ul><ul><li>(using social media…) </li></ul><ul><li>they will come. </li></ul><ul><li>mari Luangrath, foiled cupcakes </li></ul><ul><li>@foiledcupcakes [email_address] </li></ul>
  2. 3. www (dot) foiledcupcakes (dot) com
  3. 4. <ul><li>the team </li></ul><ul><li>knowing your opponents </li></ul><ul><li>spring training </li></ul><ul><li>game time </li></ul><ul><ul><li>runs </li></ul></ul><ul><ul><li>hits </li></ul></ul><ul><ul><li>errors </li></ul></ul><ul><li>post-game </li></ul>how it’s built  2009 tony kinkela
  4. 5. the team
  5. 6. our #1 opponent
  6. 7. spring training  2009 tony kinkela
  7. 8. our values <ul><li>being REAL, personable, approachable </li></ul><ul><li>a memorable experience via customer service & interaction </li></ul>
  8. 9. how we interact
  9. 10. the game <ul><li>runs </li></ul><ul><ul><li>tangible results of SM usage </li></ul></ul><ul><li>hits </li></ul><ul><ul><li>attempts at customer connection </li></ul></ul><ul><li>errors </li></ul><ul><ul><li>big fat flops </li></ul></ul>
  10. 11. social media runs  2009 tony kinkela
  11. 12. free press
  12. 13. peer to peer buzz
  13. 14. partnerships
  14. 15. i love you, glen.
  15. 16. demographic info
  16. 17. behavioral info
  17. 18. needs
  18. 19. $ ales figures projected: 140 dozen actual: 594 dozen
  19. 20. social media hits  2009 tony kinkela
  20. 21. twitter
  21. 24. conversations our goal: engage with our customers. result: voluntary & organic buzz
  22. 25. conversations about 90210 our goal: to connect with our customer. result: 90210 cupcake party.
  23. 26.  2009 FOX Broadcasting Company
  24. 27. admin day – 4/22 our goal: to see if we had the right target market. the result: we found some new ones.
  25. 28. out of town fan - FB our goal: to plant the idea of gift giving with our out-of-town fans. result: 45 interactions & 10 new customers in 24 hours.
  26. 29. our goal: to find qualified people to work for us. result: potential reach of 30,000. 4 new hires. human resources
  27. 30. our goal: to find people in our specific target market. the result: invitation to speak at next Admin Prof. mtg. reaching out
  28. 31. your turn  patrick swayze fan club
  29. 32. social media errors
  30. 33. #1: no website blah
  31. 34. #2: push, push, push
  32. 35. #3: bartering favors <ul><li>OUCH. </li></ul>
  33. 36. #4: wasting time
  34. 37. #5: not following through on the connection
  35. 39. post-game  2009 tony kinkela
  36. 40. why (oh why?!) do you love the loveable losers?
  37. 41. emotional connection
  38. 42. thank you! @foiledcupcakes www.facebook.com/foiledcupcakes [email_address]
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