This document discusses using social media for a cupcake business. It outlines the business's goals for various social media campaigns including engaging customers, finding new customers, and hiring. It provides the results of these campaigns such as generating buzz and new sales. It also identifies some common social media errors to avoid such as not having a website, over-pushing marketing, and not following up on connections.

2. if you build it (using social media…) they will come. mari Luangrath, foiled cupcakes @foiledcupcakes [email_address]

3. www (dot) foiledcupcakes (dot) com

4. the team knowing your opponents spring training game time runs hits errors post-game how it’s built  2009 tony kinkela

5. the team

6. our #1 opponent

7. spring training  2009 tony kinkela

8. our values being REAL, personable, approachable a memorable experience via customer service & interaction

9. how we interact

10. the game runs tangible results of SM usage hits attempts at customer connection errors big fat flops

11. social media runs  2009 tony kinkela

12. free press

13. peer to peer buzz

14. partnerships

15. i love you, glen.

16. demographic info

17. behavioral info

18. needs

19. $ ales figures projected: 140 dozen actual: 594 dozen

20. social media hits  2009 tony kinkela

21. twitter

24. conversations our goal: engage with our customers. result: voluntary & organic buzz

25. conversations about 90210 our goal: to connect with our customer. result: 90210 cupcake party.

26.  2009 FOX Broadcasting Company

27. admin day – 4/22 our goal: to see if we had the right target market. the result: we found some new ones.

28. out of town fan - FB our goal: to plant the idea of gift giving with our out-of-town fans. result: 45 interactions & 10 new customers in 24 hours.

29. our goal: to find qualified people to work for us. result: potential reach of 30,000. 4 new hires. human resources

30. our goal: to find people in our specific target market. the result: invitation to speak at next Admin Prof. mtg. reaching out

31. your turn  patrick swayze fan club

32. social media errors

33. #1: no website blah

34. #2: push, push, push

35. #3: bartering favors OUCH.

36. #4: wasting time

37. #5: not following through on the connection

39. post-game  2009 tony kinkela

40. why (oh why?!) do you love the loveable losers?

41. emotional connection

42. thank you! @foiledcupcakes www.facebook.com/foiledcupcakes [email_address]