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Course Summary: In this training course, we will walk through all of the key stages involved in putting together an effective social media campaign.
Clearly the best way to demonstrate these principles is to show them in action by using a proven, real world example. Throughout this course we will use the practical experience and knowledge gained from the Gravity Fields Festival social media campaign for a Science and Arts festival all about Sir Isaac Newton which ran between March and September 2012, to support the teaching.
Course attendees will also have the opportunity to devise and put in place the early stages of their own campaigns for future upcoming event(s)
In the Appendix section of this course we will provide further useful reference material such as a Glossary of commonly used terms , Social Media etiquette and best practices, plus some tips for the best time of the day to use social media.