For an ideal event outline and also a great event production any versatile event organizer should understand the need to address the, who, what, where, and when of an event as this will assist them to cover a great event in the shortest time possible.

2. When organizing an ideal
event irrespective of its
kind, say press and media
events, product launches,
guerilla marketing and
promotional stunts,
fashion shows, or private
and personal soirees,
there are usually the
main questions that any
event planner should ask.

3. If properly addressed
these questions should
always add up for a great
event production. Well I
must admit that they are
quite simple, but it will
surprise you how many
event planners rock their
ship for ignoring them.
They include the, who,
what, where, and when
of an event outline.

4. Looking at it plainly you might be tempted to brush
it off. But come to think of it, what comes into mind
when I ask this question – who will be attending the
event?

5.  Now that’s the catch – the audience –
therefore when you ask for the WHO of an
event outline one thing becomes clear, you
want to understand your audience.
 Who are they - are they celebrities, models,
entrepreneurs, or sportsmen. This will allow
you to sell their personality and their
interests with your event in the most lavish
way possible.

6.  After who comes the WHAT of
an event outline, and just like its
previous counterpart it might
seem so easy to answer.
 However when you look at it
closely you will find that it runs
deeper than you might have
anticipated, ideally it points to
the purpose of the event.
Therefore it gives a sneak peak
to the objectives and aims of the
event.

7.  So it assists any event planner to understand
the type of event that they are working on,
and its main purpose.
 The one example that keeps ringing into
mind was the “what” of EMM Group when
they launched their multi facetted event
company in 2006 – to put up establishments
that offer multiple experiences within the
same property.

8.  This falls squarely after the event
planner has answered to what
their purpose for the event is.
WHERE as simple as it sounds will
only point to the ideal venue of the
event.
 And while you can make your –
what – a little catchier “where”
might not need the twists, ideally it
only triggers your memory to the
most ideal venues for your choice
of an event.

9. For instance for an ideal music, fun, cocktail, or
nightlife event “where” will set your thought
running towards stylish diners, jazz rooms, Catch
Roof venues and the like.

10.  And finally under the list is
WHEN of the event outline. Of
course you must have guessed
right already. This will help you
to decide on the specific date
to organize the event.
 In fact for the most
experienced and heady event
planners they understand that
it’s the “when” of an event that
decides how to market their
event.

11. It will also determine how to plan the vendors,
entertainment, and the optimal audience of the
event.

12. Ideally with these questions addressed any ideal
event planner that you have would have finally
organized a one of a kind event for you. So get the
most experienced and well talented event