Achieving a perfect banner ad is a hard task to accomplish. But there are key elements your banner ad should contain to be effective. A perfect banner ad is the one that works, it is different from others and you are usually enticed to click on it to find out more about the products or services it offers.

2.  There are perfect banner ads. Thanks to this
technology.
 Banner ads are amongst the internet marketing
tools you cannot afford not to ignore if you
want to better your competition.
 No other powerful tool provides ample
opportunity for building brand recognition and
generating immediate sales like banner ads.
 It targets specific online audience by reaching a
pre-specified regions to get more clients for
businesses.

3. Compelling
imagery
Good use of
space
Interactivity
Brand
incorporation
Call to action
Creative
message
Appropriate
humor
Strong text

4.  Mediocre banner ads are only
filled with colors and graphics.
They do not have any sense of
urgency.
 But a perfect banner ad uses
strong texts to say something
about the products or services it
represents. It uses bold texts like
„For free‟ or „Download now‟ to
grab the viewers attention to
make a clear statement to the
viewers because their main
purpose is to generate traffic to
advertisers‟ websites and make
people aware of their message.

5.  The perfect banner is allowed to breathe. Its
space is used sensibly.
 If every space is used for texts, animated gifs
and photos, it only makes viewers to glaze
over it. A cluttered banner ad is hard to realize
and it overwhelms the viewers who are trying
to view what it is saying.
 It is important to leave
some necessary space.

6.  For a perfect banner ad, you must provide an
avenue to action that forces viewers not to
avoid clicking on them such as “yours is
waiting”.
 The banner ad below is an example by using a
yellow colored call to action on the right side
and it is very clear what their goal is.

7.  A perfect banner ad must consider the product
or service it is being created for to match with
its brand.
 It must also blend into the sites it will be
featured on but it must not blend too much
because it must be visible and clickable.
 It is important to choose colors that match
with the colors of your brand and also choose
the ones that make it easier to read texts on
your banners. Color selection is very crucial
because it must give the best contrast to the
banner and provide the best feeling to the
audience.

8. Creative message
It is important to think on a creative message
to engage a targeted audience because banner
ads are accurately measurable advertising
methods for better quality audience.
Creative messages also highlights a strong call-
to-action because it ensures that the message
is on point.
You must be creative while delivering hard
facts regarding on impressions because
banners can be very tricky when trying to use
messages.

9.  Imagery is used to draw more attention to ads.
You must choose images or photographs that
are consistent with brand identity.
 There is an assumption that the performance
of banner ad is higher if images and photos
are added. However, randomly added photos
can not increase the performance of banner
ads, but perfectly placed images and photos
can make people read whole information in
seconds. Images such as cartoons, logos and
familiar faces can hook people‟s attention

10.  Incorporating some humor can engage the
audience and leave a memorable impression.
 Humor can make a strong banner ad, it can
make it more engaging and memorable.
 But you must visualize your banner ads from
the audience‟s point of view,
Pay attention to a limited space
Such as a Smartphone or
Tablet screen, keep its design
Clean with contrasting colors
That stand out.

11. You are not limited solely to a static image on
your banner ad, interactivity such as sound
and animation can improve your brand
awareness and help in distinguishing your ad
from other elements in web pages.
Animated ads usually out-perform static banner
ads and they can be very effective. However,
you must ensure they don‟t distract the
message on your ad.
A simple animation that last for a miximum of
15 seconds and don‟t loop too much can
contribute much to a banner ad.

12. If you effectively exploit the qualities of perfect
banner ads, you can raise the public‟s awareness
of your products or services. We all know that
making banner ads is not as easy as pinning
announcement on bulletin boards. There is great
competition in using banner ads, you must
provide ways to capture the attention of audience
and create enticing banner ads. You may visit
http://www.webbanner24.com for online banner
making experts, to have an idea on how you can
have perfect banner ads.