Simple Guide to App Marketing

By Fito Benitez
Relationships 2.0
fitobenitez@gmail.com
M: 050 368 3340
Sk: fito.benitez
“Instead of one-way
interruption, app marketing is
all about delivering useful
content at just the precise
moment that a b...
BEFORE
1. Make a marketing plan.
Communicate a strong value
proposition. Competitive
analysis. Define target customers
and KPIs. S...
2. Have a killer website. Optimization.
Keywords. Analytics. Lead generation. QR
downloads. Engaging content (video). 3rd
...
3. Add app analytics to
learn about app store
analytics, user behaviors, and
to track campaign results. Do it
way before l...
4. Drive user
engagement by
developing in-app
(communicating) and
push messages (stay
in contact). Context
matters a lot f...
5. Start building a community. Find
early-adopters and create a conversation.
Learn from their feedback. A Facebook
Page i...
6. ASO - App Store Optimization.
Objectives are traffic and ranking
high. Keywords, differentiate from
competitors. Metadat...
6. Earned Media - Influencers.
Compile a list of related bloggers, review
sites, press, etc. Connect with them and
ask for ...
7. Marketing automation tools. Try
and test and get ready for launch. Email
marketing. SoMe management. Other
toolbox (ban...
LAUNCH
8. Cross-channel campaign. Add
incentives at each stage of the funnel.
Implement A/B testing. Bought media
is critical at ...
9. Monitor & tweak.
Measure each bought
media channel and
improve in real-time.
AFTER
10. Redefine strategy.
Based on demographic,
behavior and attribution
findings. Keep optimizing.
11. Version updates.
Keep improving based on
analytics, crash reports
and feedback. And do it
regularly.
12. Owned and Earned Media.
Keep blogging and connecting.
Take care of earned relationships.
13. Regular campaigns.
Schedule at least 4 campaigns
a year. Use bought media.
Look out for marketing
cooperations!
13. Add good karma!
Always try in all you do. And
this world seems to need it!
May the force
be with you!
Want to have a word on anything?
Don’t be shy!
Fito B. - fitobenitez@gmail.com - +358 40 842 5223
Helsinki, Finland - GMT +...
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Simple Guide to App Marketing

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Simplified app marketing guidelines for before, launch, and after launch. Learn some easy ways to market your apps, and stand out from the noise.

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Simple Guide to App Marketing

  1. 1. Simple Guide to App Marketing By Fito Benitez Relationships 2.0 fitobenitez@gmail.com M: 050 368 3340 Sk: fito.benitez
  2. 2. “Instead of one-way interruption, app marketing is all about delivering useful content at just the precise moment that a buyer needs it.” – David Meerman Scott
  3. 3. BEFORE
  4. 4. 1. Make a marketing plan. Communicate a strong value proposition. Competitive analysis. Define target customers and KPIs. Select channels accordingly. Price suitably.
  5. 5. 2. Have a killer website. Optimization. Keywords. Analytics. Lead generation. QR downloads. Engaging content (video). 3rd party reviews. Blog & social news.
  6. 6. 3. Add app analytics to learn about app store analytics, user behaviors, and to track campaign results. Do it way before launch.
  7. 7. 4. Drive user engagement by developing in-app (communicating) and push messages (stay in contact). Context matters a lot for your messages.
  8. 8. 5. Start building a community. Find early-adopters and create a conversation. Learn from their feedback. A Facebook Page is a great place to do it!
  9. 9. 6. ASO - App Store Optimization. Objectives are traffic and ranking high. Keywords, differentiate from competitors. Metadata - icons, screenshots, texts, updates.
  10. 10. 6. Earned Media - Influencers. Compile a list of related bloggers, review sites, press, etc. Connect with them and ask for reviews. Incentivize. Start early but specially important at launch.
  11. 11. 7. Marketing automation tools. Try and test and get ready for launch. Email marketing. SoMe management. Other toolbox (banners, Facebook tabs, etc.)
  12. 12. LAUNCH
  13. 13. 8. Cross-channel campaign. Add incentives at each stage of the funnel. Implement A/B testing. Bought media is critical at this stage. AdDuplex is a fair deal for starters with low budget!
  14. 14. 9. Monitor & tweak. Measure each bought media channel and improve in real-time.
  15. 15. AFTER
  16. 16. 10. Redefine strategy. Based on demographic, behavior and attribution findings. Keep optimizing.
  17. 17. 11. Version updates. Keep improving based on analytics, crash reports and feedback. And do it regularly.
  18. 18. 12. Owned and Earned Media. Keep blogging and connecting. Take care of earned relationships.
  19. 19. 13. Regular campaigns. Schedule at least 4 campaigns a year. Use bought media. Look out for marketing cooperations!
  20. 20. 13. Add good karma! Always try in all you do. And this world seems to need it!
  21. 21. May the force be with you!
  22. 22. Want to have a word on anything? Don’t be shy! Fito B. - fitobenitez@gmail.com - +358 40 842 5223 Helsinki, Finland - GMT +2

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