FireDrum Marketing Introduction


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Here is a introductory Presentation to what FireDrum Internet Marketing is about and how we provide the best quality service for our clients.

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  • FireDrum Marketing Introduction

    1. 2. Internet Marketing
    2. 3. Website Philosophy <ul><li>A website is a must for all businesses. Having a dynamic website can serve many purposes, such as to sell products, to network, to allow feedback from customers, and most importantly to establish a presence. </li></ul><ul><li>Establishing a presence online is similar to buying up real estate, except the “online real estate” is limitless. After you acquire that “real estate” you want to begin building on those parcels, and building on your new website is similar to building a house. When building a house you must have a good foundation, just like a website. </li></ul><ul><li>The website has many intricate aspects that you, and your customers will never see, just like a house foundation. It is up to the home and website builder to create those strong foundations. </li></ul>
    3. 4. Custom Design. Targeted Audience. Personalized To Your Needs.
    4. 5. Sub levels of SEO <ul><li>On-Page Optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density. </li></ul>Images named <meta name=&quot;description&quot; content=This is a brief description of your company and webpage <meta name=&quot;keywords&quot; content= The Preferred and target specific keywords we would create for your website Google PageRank Page Titles Site Text
    5. 6. Sub levels of SEO <ul><li>Off-Page Optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as Link Discovery and Page Rank. </li></ul><ul><li>Articles Blogs Press Releases </li></ul>
    6. 7. Off Page Link Building <ul><li>Number of </li></ul><ul><li>Links Built </li></ul>Link Discovery
    7. 8. Personal Tracking Portal Article Title Google and Yahoo! Pickups Date It was Submitted Track Keyword Results Link Building Results
    8. 9. Who uses Email Marketing <ul><li>Any Type of Business! </li></ul>
    9. 10.   <ul><li>At FireDrum we help clients manage and build relationships with their potential customers through Permission-Based Email Marketing . By custom designing a proprietary program that focuses on dynamic opt-in email campaigns, FireDrum is helping businesses turn their occasional user into loyal, repeat customers. </li></ul><ul><li>Our powerful, web-based program enables you to build and control your own customer database, send custom designed, targeted and personalized messages to both existing and potential customers. </li></ul><ul><li>Track results from Emails received to click-through to members subscribed, all without having to purchase any expensive or hard-to-use software. </li></ul>
    10. 11. Ala Carte Items • Birthday E-Postcards • Anniversary E-Postcard • Printable Coupon Offer   Advanced Campaigns • Holiday E-Postcards • Special Announcement • Special Event • Special Promotion • Custom Questionnaire Other Services Provided In Addition • Bi-Monthly or Quarterly Newsletters • Streaming Video Newsletters • Flash Animation Newsletters • Seamless Website Sign-Up • Website Design • Database Integration and Exchange • Advanced Programming • E-Commerce • Copyrighting / Creative Solutions Advanced Campaigns Birthday E-cards Holiday Card Gift Certificates Anniversary E-card Thank you E-Card
    11. 12. Why should I use Email marketing? <ul><li>Communicate with clients </li></ul><ul><li>Establish brand awareness </li></ul><ul><li>Increase customer frequency and loyalty. </li></ul><ul><li>Save money over traditional direct mail. </li></ul><ul><li>Target an audience interested in you. </li></ul><ul><li>Promote new products and services </li></ul><ul><li>Increases brand awareness and exposure </li></ul><ul><li>Reach your customers quickly, effectively. </li></ul><ul><li>Strengthen and expand your client base </li></ul><ul><li>Build a comprehensive database </li></ul><ul><li>Generate web traffic and drive online sales </li></ul><ul><li>Free up valuable management time. </li></ul><ul><li>Less expensive than most other forms of marketing </li></ul><ul><li>Fast and efficient advertising. </li></ul><ul><li>Increase Response Rates </li></ul><ul><li>Track and measure results. </li></ul><ul><li>Target new prospects </li></ul><ul><li>Delivers Exponential R.O.I. </li></ul>
    12. 13. <ul><li>What are some of the features and benefits? </li></ul><ul><li>Html/text viewable through all browsers </li></ul><ul><li>Refer a friend function </li></ul><ul><li>Auto sending Function </li></ul><ul><li>Reply e-mail function </li></ul><ul><li>Navigation links </li></ul><ul><li>E-mail preferences & settings </li></ul><ul><li>Privacy policy </li></ul><ul><li>Unsubscribe function </li></ul><ul><li>Category display control </li></ul><ul><li>Multiple custom fields </li></ul><ul><li>Database searching </li></ul><ul><li>Excel List importing </li></ul><ul><li>List exporting </li></ul><ul><li>Auto bounce purging </li></ul><ul><li>Complete Reporting </li></ul><ul><li>Super user and sub users </li></ul><ul><li>Campaign push </li></ul>
    13. 14. How do I get started?   It’s easy to get started. We take great pride in offering unprecedented customer service, a relentless attention to detail, and firm belief in the success of our program. These five simple steps will get you well on your way building better and stronger relationships with your customers. Step #1 . Develop a Strategy A FireDrum representative will conduct a comprehensive needs analysis to help determine which FireDrum product will work best for your business. By using the same Look as your Website we will Design a custom Shell to begin your campaign with
    14. 15. Step #2   Custom Design your newsletter shell, campaigns & e-cards By using the key components in your marketing materials, web-site, or other sources, our design team builds your custom, graphic identity.
    15. 16. Step #3       Data Capture Collecting, storing and optimizing your E-mail database are an integral parts of your success both online and offline. FireDrum will assist in ensuring your Newsletter will reach its audience. Online Sign-Up Sample Form Seamless Sign Up Form
    16. 17. Step #3 Continued: Importing your customer list <ul><li>Three easy steps: </li></ul><ul><li>Download and save the CSV file </li></ul><ul><li>Load your emails into the Excel file </li></ul><ul><li>Upload to your contacts into the designated category </li></ul>Import area for .CSV file for multiple members at one Time Sign Up A Member Individually
    17. 18. Step #4 . Using the content edit manager Unlike many template versions, FireDrum relies on a 3-step, accurate, editing and sending system that ensures the accuracy of each delivery. We like the term “bulletproof!” Click: View/Edit Campaigns Edit Step Part 1: Entering your content
    18. 19. Approving and Sending Your Newsletter Making Changes Approving Draft
    19. 20. Tracking the results <ul><li>Step #7: Reports are provided by entering a secured, online client administration area with to access real-time statistics on referrals, successfully delivered Emails, bounced Emails, unique opens, click-throughs, subscribes and un-subscribes. </li></ul>
    20. 21. What about results? Our clients are getting unprecedented results. How do we know? They tell us daily. We also asked a few of them to speak for themselves. &quot; We've had a tremendous response and nothing but positive feedback from our E-mail newsletters. After starting our Firedrum program, we've come to realize just how valuable this product is. It has virtually created a dialogue with the most important people in our business, our current customers. We now use it for everything including last minute promotions and special events. Our customers reply with feedback and ask questions. It's one of those things that once you've experienced its benefits, you can't imagine running your marketing program without it.&quot; - Rebecca Howland, Director of Mktg., RA Sushi Bar Restaurant