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Meer doen met data
Een mini-college
Big Data
“Big Data is a vague term, used loosely, if often, these days.
But put simply, the catchall phrase means three things.
First, it is a bundle of technologies. Second, it is a potential
revolution in measurement. And third, it is a point of view,
or philosophy, about how decisions will be — and perhaps
should be — made in the future”
— Steve Lohr
http://bits.blogs.nytimes.com/2013/06/19/sizing-up-big-data-broadening-beyond-the-internet
… a bundle of technologies …
“Big Data is a vague term, used loosely, if often, these days.
But put simply, the catchall phrase means three things.
First, it is a bundle of technologies. Second, it is a potential
revolution in measurement. And third, it is a point of view,
or philosophy, about how decisions will be — and perhaps
should be — made in the future”
— Steve Lohr
http://bits.blogs.nytimes.com/2013/06/19/sizing-up-big-data-broadening-beyond-the-internet
… a bundle of technologies …
… a bundle of technologies …
Logs
Distributed Processing
… a bundle of technologies …
Searches
Predictive Analytics
http://www.forbes.com/sites/stevensalzberg/2014/03/23/why-google-flu-is-a-failure/
… a bundle of technologies …
Open Data
data.overheid.nl
opendata.cbs.nl
http://www.rtlnieuws.nl/nieuws/binnenland/bekijk-de-cito-score-van-jouw-school
Wat is open data?
•De data is openbaar;
•Er berust geen auteursrecht of andere rechten
van derden op;
•De data zijn bekostigd uit publieke middelen,
beschikbaar gesteld voor de uitvoering van die
taak;
•De data voldoen bij voorkeur aan ‘open
standaarden’ (geen barrières voor het gebruik
door ICT-gebruikers of door ICT-aanbieders);
•Open Data is bij voorkeur computer-leesbaar,
zodat zoekmachines informatie in
documenten kunnen vinden.
… a bundle of technologies …
Data Services
Web APIs
http://www.apiacademy.co/lessons/api-strategy/what-api
… a bundle of technologies …
https://www.iminds.be/en/succeed-with-digital-research/city-of-things
Location
Movement
GPS
Triangulation
Event Stream Processing
… a bundle of technologies …
“Paperwork”
E.g. Patient Records
Natural Language Processing
Text Mining
… a revolution in measurement …
“Big Data is a vague term, used loosely, if often, these days.
But put simply, the catchall phrase means three things.
First, it is a bundle of technologies. Second, it is a potential
revolution in measurement. And third, it is a point of view,
or philosophy, about how decisions will be — and perhaps
should be — made in the future”
— Steve Lohr
http://bits.blogs.nytimes.com/2013/06/19/sizing-up-big-data-broadening-beyond-the-internet
… a revolution in measurement …
n = ? Population
Sample
Individual
… a revolution in measurement …
n = N Population
Sample
Individual
… a revolution in measurement …
http://newsroom.cumc.columbia.edu/blog/2015/06/08/data-scientists-find-connections-between-birth-month-and-health/
… a revolution in measurement …
n = 1 Population
Sample
Individual
… a revolution in measurement …
https://gigaom.com/2012/11/20/how-aetna-is-using-big-data-to-improve-patient-health/
Treatments
Prescriptions
Conditions
Claims
Screenings
Personalized
Interventions
Patient Safety
Patient Care
Patient Engagement
… a revolution in measurement …
HealthKit
ResearchKit
Personal Genomics Clinical Trials
Quantified Self
Patient Safety Patient Care
Patient Engagement
Big Data
“Big Data is a vague term, used loosely, if often, these days.
But put simply, the catchall phrase means three things.
First, it is a bundle of technologies. Second, it is a potential
revolution in measurement. And third, it is a point of view,
or philosophy, about how decisions will be — and perhaps
should be — made in the future”
— Steve Lohr
http://bits.blogs.nytimes.com/2013/06/19/sizing-up-big-data-broadening-beyond-the-internet
… how decisions will/should be made …
http://tweakers.net/nieuws/103172/belastingdienst-reorganiseert-maar-neemt-1500-mensen-aan-voor-data-analyse.html
… how decisions will/should be made …
@matthew_benham
http://nos.nl/artikel/2037026-midtjylland-verovert-eerste-deense-titel.html
… how decisions will/should be made …
(Big) Data Apps:

• Reports
• Dashboards
• Infographics
• Benchmarks
• Triages
• Segmentations
• Simulations

…
Apps
Big Data Science
(Big) Data Apps
recommender
system
facial
recognition
sentiment
analysis
market
segmentation
Recommender system
http://www.psfk.com/2015/06/personal-shopper-app-personal-assistance-apps-mona-shopping-assistant.html
Facial recognition
https://fortune.com/2015/06/23/facebook-facial-recognition/
Sentiment analysis
http://onlinejournalismblog.com/2015/06/23/classifying-positive-and-negative-quotes-trooclick-offers-an-alternative-to-article-based-journalism/
Customer segmentation
foo
(Big) Data Apps
talent
management
resume
screening
fraud
detection
early warning
system
Resume screening
http://www.bizjournals.com/washington/morning_call/2015/06/ceb-acquires-software-company-focused-on-using-big.html
Talent management
http://www.e4talent.com/comparison-off-midfielders-and-due-diligence.html
Early warning system
https://fifa-ews.com/en/
Fraud detection
http://www.marketwatch.com/story/feedzai-and-azul-systems-deploy-real-time-fraud-detection-solution-at-global-leader-in-payment-technology-2015-06-24
(Big) Data Apps
https://www.kaggle.com/wiki/DataScienceUseCases
… etc.
Apps
Big Data Science
Data Science
Perform
Exploratory
Data Analysis
Setup
Data Processing
Pipeline(s)
Build and Deploy
Data Apps
(1)
(2)
(3)
Collect StoreProcess
Explore
Query
(Big)
Data Apps
http://shop.oreilly.com/product/0636920028529.do
Collect StoreProcess
Explore
Query
(Big)
Data Apps
Explore
Explore
http://insidebigdata.com/2014/12/21/big-data-humor-rabbit-duck-conundrum/
Explore
Collect StoreProcess
Explore
Query
(Big)
Data Apps
Collect
Collect
logs open data web apis event streams
Collect
ETL “Big Data” Other
Collect StoreProcess
Explore
Query
(Big)
Data Apps
Process
Process
classification clustering
dimensionality
reduction
regression
Batch Processing Core
Stream Processing Streaming
Graph Processing GraphX
Machine Learning MLlib
Process
Collect StoreProcess
Explore
Query
(Big)
Data Apps
Store
Store
relational
database
distributed
file system
columnar
store
graph database
triple store
document
database
append only
database
“tables” “files” “sparse matrices” “relations”“nested structures” “facts”
Collect StoreProcess
Explore
Query
(Big)
Data Apps
Query
Query
SQL Hive QL Java API CypherMapReduce Datalog
Collect StoreProcess
Explore
Query
(Big)
Data Apps
(Big) Data Apps
Dashboards
http://www.tableau.com/gartner-magic-quadrant-2015
Apps
+ +
Data Science
Perform
Exploratory
Data Analysis
Setup
Data Processing
Pipeline(s)
Build and Deploy
Data Apps
(1)
(2)
(3)
Collect StoreProcess
Explore
Query
(Big)
Data Apps
Meer doen met data
Meer data-toepassingen
recommender
system
facial
recognition
sentiment
analysis
market
segmentation
talent
management
resume
screening
fraud
detection
early warning
system
Meer data-analyse
Meer datasets
logs open data web apis event streams
Meer datamining
classification clustering
dimensionality
reduction
regression
Meer databases
Meer data-skills
https://beta.oreilly.com/ideas/analyzing-the-analyzers
Meer samenwerking
https://beta.oreilly.com/ideas/analyzing-the-analyzers
Einde

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