Content Marketing

Content Marketing
Getting Attention in Today's Social Media Tower of Babel
Read More: Digital Media, Crm, Content, Facebook, Content Marketing, Movies, Social Media
Marketing, What-Is-Working-Small-Businesses, Television, Philanthropy, Intelligent Design, Video,
Online Advertising, Social Media Tips, Public Relations, Business News, Digital, Marketing, UK
Business, Microblogging, Technology, Customer Service, Blogging, Linkedin, Twitter, Lifestyle,
Design, Online Shopping, Technologists, Advertising, Strategic Philanthropy, Digital Age, Pinterest,
Arts, Small Business News and Trends, Linkedin Tips, Google, Crm. Business, Big Data, Social
Networking, Work-Life Balance, UK Culture, Business, Culture, Newscred, Uklifestyle, Google Plus,
Web, Women in Business, Fashion Trends, Social Entrepreneurship, Analytics, News, Women on
Twitter, Business News
One of our greatest challenges working with clients is getting their attention, let alone their target
market demographics. Some see this shiny mark...
Why Creating Content Trumps Face-to-Face Meetings
What makes this story scary is that it could happen to any us. Our society is quickly moving from the
broadcast era to the social media era and viral shaming is just one of the results.
Shopping Made Psychic: No-Content Marketing Marches on
Read More: Web, Marketing, Consumerism, Content Marketing, E-Commerce, Shopping, Digital
Marketing, Online Shopping, Online Marketing, Marketing Technology, Marketing Techniques,
Business News
Content marketing emerged from traditional marketing, after all the promotion finally became
overwhelming. But what happens when there's too much content? Code.
5 Steps to Creating a Powerful Content Marketing Strategy
Never before in the history of the world, has the playing field been so level for companies

everywhere. The advent of social media and blogging has completely democratized the business
world, and opened doors for even the smallest of business.
Today's Online Talent is Pretty Epic.
I spent the weekend with some friends. These friends are some pretty ridiculous online talent in the
form of content creators. I am not exaggerating w...
Will Content Marketing Replace Traditional Sales?
The ZMOT isn't a new discussion point. In fact it has been written about thousands of times with as
many different perspectives, but for businesses that are slow to adopt or that still think digital and
social are fads, the takeaways are becoming more and more important.
Non-Profit Content Marketing: Be Honest, Deliver and Trust Your Core
In my career in the non-profit space, I've found new principles that strike a compromise. You can't
always avoid a clever headline in this content-saturated world, but you don't have to sell out; and in
the non-profit world, selling out is simply not an option.
Content Performance Marketing: The Power of Measurement & Optimization
Marketing is undergoing a massive transformation that has been fueled by content, social and
mobile technologies. A little less than a year ago, I wrote about the "three pillars" for modern
marketing to help marketers navigate these industry shifts.
The Why: 12 Distinct Goals for Business Blogging
Before jumping to the wrong conclusions about the value of businessÂ blogging, see what 12
members of the Young Entrepreneur Council (YEC) have to say about how content helpsÂ their
companies grow.
Marketing Prerequisites for Businesses in the Billion Dollar Age

Arts, Small Business News and Trends, Linkedin Tips, Google, Crm. Business, Big Data, Social
Networking, Work-Life Balance, UK Culture, Business, Culture, Newscred, Uklifestyle, Google Plus,
Web, Women in Business, Fashion Trends, Social Entrepreneurship, Analytics, News, Women on
Twitter, Small Business News
Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses
built http://en.calameo.com/read/003752645924603082295 at the blurred intersection of design and
user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.
5 Tools Every Entrepreneur Needs for Success
No matter if you're an electrician, mechanic, accountant or surgeon, you have a specific set of tools
to help you complete the task at hand. What abou...
Twitter Is Still the Best Water Cooler Ever for Brands
Arts, Small Business News and Trends, Linkedin Tips, Google, Big Data, Social Networking, Work-
Life Balance, UK Culture, Business, Culture, Newscred, Google Plus, Uklifestyle, Women in
Business, Fashion Trends, Social Entrepreneurship, Analytics, News, Web, Women on Twitter,
Business News
How much time is Twitter going to take to be effective for your business? The simple answer is
probably an hour or two a day, depending on your products and services, community service
sophistication, how you're using the platform and how aggressively you want to grow your brand.
20 Content Ideas to Brand Yourself as an Expert
Content marketing gives you the ability to let your individual and unique light shine in the business

world. When you focus on what you want to be known for, over and over, and over again, your brand
becomes stronger and more cohesive.
The Right Digital-Marketing Partner in 5 Steps
Read More: Digital Media, Small Business, Digital Marketing, Digital Marketing Agency, Websites,
Ssmall Business Advertising, Content Marketing, Social Media Marketing, What-Is-Working-Sm-ll-
Businesses, Mobile Applications, Digital Marketing Strategy, Web Development, Online Marketing
Trends, Online Marketing, Marketing, Digital Media Marketing, Small Business America, Mobile
Apps, Small Business News
Most small-medium businesses (SMBs) would rather pick potatoes than pick a digital-marketing
partner. Digital marketing is filled with clutter and confusion. SMBs know digital can help but are
unsure of where to start. Having a great partner helps, but finding a great partner can be expensive
and counterproductive to your goals.
Why Content and Social Media Marketing are the New SEO
Arts, Small Business News and Trends, Abusiness, Linkedin Tips, Business News
SEO is the process of making your web site more accessible to search engines. Google's algorithmic
updates the last 3-5 years ("panda" "penguin" "hu...
Over 90 Percent of Marketers Are Not Confident In How They Are Measuring Content
By Joe Lazauskas, Contently Content marketers are incredibly uncertain about how they're
measuring the success of their content. That's ...
Content Marketing Best Practices for B2B Brands

I wish I could tell you it is this easy. It's not; but, here are critical benchmarks you should be aware
of to create meaningful content.
How One Hockey Brand Reimagined Content Marketing
When the team atÂ GY&K Marketing/GY&K AntlerÂ was tasked to launch Bauer's new hockey stick,
theÂ Vapor APX2, they came up with Operation Vapor.
Why 'Thinking Like a Freak' Is the Best Way to Change Up Your Marketing Program
If you haven't heard of Stephen Dubner and Steven Levitt, you might need to spend some time
rethinking your... well, thinking. Dubner and Levitt have a few essential tips on how to think like a
freak, and I've pulled from these a couple of ways you can apply the same creative thinking to
content marketing.
Why Content Marketers Are Using All the Wrong Metrics (And What They Should Be Measuring
Instead)
By Joe Lazauskas, Contently You're measuring the success of your content all wrong. That was an
aggressive statement, intended to compel y...
The Mad Libs Guide to (Adjective), (Adjective), (Action) Blog Posts
Do you ever catch yourself perusing your Twitter, rss, or email feed, with a sneaky suspicion that all
these posts sound eerily similar? The content usually differs (though not always), but the basic
layout, flow, and hooks all fit into a neat framework?
8 Content Marketing Tips for When No One Reads Your Content

Read More: Personal Brand, Digital Marketing, Small Business, Content, Crowdsource, Digital
Marketing Agency, Crowdsourcing, Personal Branding, Content Marketing, Social Media Marketing,
What-Is-Working-Small-Businesses, Outsourcing, Social Selling, Sponsored Content, Sponsored-
Content, Small Business Administration, Brainstorming, Wordpress, Content Strategy, Digital
Content, Marketing, Youtube, User Generated Content, Small Business Marketing, Small Business
America, Small Business News
Congrats on posting your infographic, blog, video or webinar. One problem: Uncle Jeb is your only
reader. So what should you do?
The Only Social Network You'll Ever Need How to Feed & Take Care of It
LinkedIn has over 300 plus million users, doubling in size the last calendar year, adding 2 new
members per second and an estimated 180M unique visit...
Riding the Waves of Digital Marketing: The Future Is NOW
Digital marketing, as with e-commerce and everything online, is the present and the future, and
failure to adapt could have serious repercussions for companies. Every company should have a
digital marketing strategy.
Why Many Social Media Experts are Selling Snake Oil
So much content written today by social media "experts" featuring Toms, McDonalds, Pepsi, Cisco,

SalesForce, Intel, Zappos is a false line on the ho...

Content Marketing

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