Your best local customers are really just a stone's throw away, and success is obtainable by any organization willing to do the work. In addition to being found online by people in your geographic vicinity, building long lasting relationships with local customers is crucial to success. Recent industry surveys indicate the major search engines are going hyperlocal and using the social wisdom of crowds to help rank websites. Kurt Krejny and Joe Fox of Fathom Online Marketing will explain what is involved with improving your local search visibility to cater to the people that are looking for you right in your own backyard!