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130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
130416 moa-gamification-in-marketing
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130416 moa-gamification-in-marketing

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Presentation for MOA gamification event 16th april 2013. For questions contact Rutger @ Fanminds . Com

Presentation for MOA gamification event 16th april 2013. For questions contact Rutger @ Fanminds . Com

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  • 1. GAMIFICATIONin practice MOA Gamification @rutgerteunissen
  • 2. Gamification is applying game thinking and game mechanics to non-game contexts (serious)WHOLE Gamification PARTS Games MOA Gamification @rutgerteunissen
  • 3. GAMIFICATION IS ENRICHMENT CHALLENGE ACTION FEEDBACK PROGRESSION MOA Gamification @rutgerteunissen
  • 4. “NOT THE CARROT BUT THE HUNT” MOA Gamification @rutgerteunissen
  • 5. “IT’S NOT ABOUT THE PRINCESS” MOA Gamification @rutgerteunissen
  • 6. A  STORY  OF  TEMPTATION,  OPPORTUNITIES  AND  CHALLENGE   MOA Gamification @rutgerteunissen
  • 7. UNLIMITED ENGAGEMENT MOA Gamification @rutgerteunissen
  • 8. I want that! MOA Gamification @rutgerteunissen
  • 9. WELCOME GAMIFICATION MOA Gamification @rutgerteunissen
  • 10. Gartner Report 2011Top of the Hype Cycle70% of organizations have > 1 gamified application by 2014 MOA Gamification @rutgerteunissen
  • 11. GAMIFICATION  IS  MORE  THAN  BADGES                          REWARDS                          WINNING  Easy?         MOA Gamification @rutgerteunissen
  • 12. Gartner Report 2011 201280% of implementations will fail by 2014 due to bad design MOA Gamification @rutgerteunissen
  • 13. Copy-paste gamification does not lead to engagement MOA Gamification @rutgerteunissen
  • 14. How to implement it?   MOA Gamification @rutgerteunissen
  • 15. NO EASY APPROACH MOA Gamification @rutgerteunissen
  • 16. 4 TIPS MOA Gamification @rutgerteunissen
  • 17. 1. Keep it simple MOA Gamification @rutgerteunissen
  • 18. MOA Gamification @rutgerteunissen
  • 19. MOA Gamification @rutgerteunissen
  • 20. MOA Gamification @rutgerteunissen
  • 21. MOA Gamification @rutgerteunissen
  • 22. MOA Gamification @rutgerteunissen
  • 23. Selfdestructive MOA Gamification @rutgerteunissen
  • 24. 2. Beware of extrinsic motivation   MOA Gamification @rutgerteunissen
  • 25. MOA Gamification @rutgerteunissen
  • 26. 3. Truly hit their motivationWho am I?What drives me? MOA Gamification @rutgerteunissen
  • 27. ACTING KILLERS   ACHIEVERS  PLAYERS WORLD SOCIALIZERS   EXPLORERS   INTERACTING Bartle  model,  1996   MOA Gamification @rutgerteunissen
  • 28. ACTING KILLERS   ACHIEVERS  PLAYERS WORLD SOCIALIZERS   EXPLORERS   INTERACTING MOA Gamification @rutgerteunissen
  • 29. MOA Gamification @rutgerteunissen
  • 30. ACTING KILLERS   ACHIEVERS  PLAYERS WORLD SOCIALIZERS   EXPLORERS   INTERACTING MOA Gamification @rutgerteunissen
  • 31. It all starts wrong /// We need love, not steroids MOA Gamification @rutgerteunissen
  • 32. Progres es sion Collections Challeng Discovery Random ac ts Lottery Epic meaning Customiza tion MOA Gamification @rutgerteunissen
  • 33. MOA Gamification @rutgerteunissen
  • 34. 4. Use the right Gamification SETSYSTEM ELEMENTS TOOLSPOINTS WIN LEADERBOARDLEVELS STATUS ACHIEVEMENTSPROGRESS COLLABORATION PROGRESS BARRULES SURPRISE LOTTERY MOA Gamification @rutgerteunissen
  • 35. CHALLENGE  LEVEL   SKILL  LEVEL   MOA Gamification @rutgerteunissen
  • 36. ACTING KILLERS   ACHIEVERS  PLAYERS WORLD SOCIALIZERS   EXPLORERS   INTERACTING MOA Gamification @rutgerteunissen
  • 37. Progres s sion Leaderboard Cha llenge Badges Rewards Status Epic meaning Instant fee d back MOA Gamification @rutgerteunissen
  • 38. MOA Gamification @rutgerteunissen
  • 39. MOA Gamification @rutgerteunissen
  • 40. MARIO SAYS… MOA Gamification @rutgerteunissen
  • 41. Gamification is not a gameGamification is about enrichingNot the carrot but the huntThere’s no easy trick… MOA Gamification @rutgerteunissen
  • 42. Keep it simpleBeware of extrinsic motivationTruly hit their motivationUse the right gamification SET MOA Gamification @rutgerteunissen
  • 43. ? MOA Gamification @rutgerteunissen

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