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The Future of Mobile Services
Alex French
Bitbuzz
1997
1997




 Voice
  SMS
GSM data
It’s all about network
   1997




  Voice
   SMS
 GSM data
It’s all about network
   1997




            2002



  Voice
   SMS
 GSM data
It’s all about network
                       ent
                      t
                   con
   1997




            2002



  Voice
   SMS
 GSM data
It’s all about network
                         ent
                        t
                     con
   1997




              2002



  Voice       WAP
   SMS
            Ringtones
 GSM data
It’s all about network
                         ent
                        t
                     con
   1997




              2002




                        2007
  Voice       WAP
   SMS
            Ringtones
 GSM data
It’s all about network
                         ent
                        t
                     con
   1997




              2002




                        2007
  Voice       WAP
                        3G
   SMS
            Ringtones
 GSM data
It’s all about networknetw
                           or
                           t   (we m
                                                  k
                         en
                                    ean i
                        t                t this

                      on
                                                time
                                                    )
                     c
   1997




              2002




                        2007
  Voice       WAP
                        3G
   SMS
            Ringtones
 GSM data
It’s all about networknetw
                           or
                           t   (we m
                                                  k
                         en
                                    ean i
                        t                t this

                      on
                                                time
                                                    )
                     c
   1997




              2002




                        2007




                                          2012
  Voice       WAP
                        3G
   SMS
            Ringtones
 GSM data
It’s all about networknetw
                           or
                           t   (we m
                                                  k
                         en
                                    ean i
                        t                t this

                      on
                                                time
                                                    )
                     c
   1997




              2002




                        2007




                                          2012
  Voice       WAP
                        3G                 ?
   SMS
            Ringtones
 GSM data
Content and access don’t mix
Content and access don’t mix
Services vs network
Services vs network

 Services/content provided by the network
Services vs network

 Services/content provided by the network
Services vs network

 Services/content provided by the network




Services/content provided over the network
Services vs network

 Services/content provided by the network




Services/content provided over the network
$2
Mobile access “soup”
             3G




     Wi-Fi          Wi-Max




             EDGE
Speed vs Quality
Speed vs Quality


 The Irish Mb
Speed vs Quality


 The Irish Mb
 In Ireland, “Up to 3Mbps” ~= 700kbps
Speed vs Quality


 The Irish Mb
 In Ireland, “Up to 3Mbps” ~= 700kbps
 AT&T vs Verizon vs Sprint
Control
Control
Control
Control




          $$
The opportunities
The opportunities

Services!
The opportunities

Services!
Now anyone can
be Bill Gates!
The opportunities

Services!
Now anyone can
be Bill Gates!
The opportunities

Services!
Now anyone can
be Bill Gates!
Wold-class
distribution for free
Access methods
Access methods

GSM 9.6kbps
EDGE 236kbps
GPRS 60kbps
3G 3Mbps
HSPA 14Mbps
LTE 100Mbps (forecast)
Access methods

GSM 9.6kbps
EDGE 236kbps
GPRS 60kbps
3G 3Mbps
HSPA 14Mbps
LTE 100Mbps (forecast)
Disruptive access


  Wimax 2-20Mbps+ (today)
  Wi-Fi 10-300Mbps (today)
Devices -
the Goldilocks problem

                    Text




 Netbook? Tablets? Dick Tracy watches?
Key questions

How fast is the connection?
Who controls the experience?
What’s the killer device format?
Who pays?

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