Track Website Calls & Boost Ad Conversions
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How to Setup Google's new website call conversion tracking
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Track Website Calls & Boost Ad Conversions
- 1. GOOGLE WEBSITE CALL CONVERSION TRACKING - ECOMMERCESTREAK
- 2. WHAT IS A WEBSITE CALL CONVERSION ECOMMERCESTREAK Website Call Conversions (WCC) allows advertisers to accurately measure and attribute conversions from calls generated by visitors clicking on their web ads and then dialing a phone number displayed on their website
- 3. SUP WITH EXISTING CALL CONVERSION TRACKING? ECOMMERCESTREAK Existing Call Conversions only allows advertisers track calls from their ad - creatives. Whereas, Website Call Conversions extends this by attributing calls from your website to your AdWords campaigns plus Keyword level feature that dynamically generates a unique, trackable forwarding number to replace your number on your website, if user has clicked on your ad in the last 30 days
- 4. HOW TO SETUP WEBSITE CONVERSION TRACKING ECOMMERCESTREAK 1. Ensure Call Extensions are Enabled 2. Create new Conversion and get generated code snippet. 3. Add code snippet within the <head> tag of all pages that display your phone number. 4. Create Phone Number Snippet (Two Scenarios), and add phone number snippet to all pages where you wish to display phone number. 5. Verification.
- 5. ENABLING CALL EXTENSIONS (1/3) ECOMMERCESTREAK 1. Sign in to your Adwords Account. 2. Goto the ad extensions tab and choose call extensions from the view menu. 3. If you don’t have an existing call extension create a new extension and associate it to your existing campaign(s) as illustrated below. If you already have a call extension Select the phone number of the extension associated with your campaign or ad group and click edit, use same settings shown in step 4 of the below illustration.
- 8. CREATE NEW CONVERSION (1/3) ECOMMERCESTREAK 1. From tools menu, select Conversions. 2. Click to create a new conversion 3. Enter a conversion name and select “Calls to a Google forwarding number on your website” as the Source.
- 9. CREATE NEW CONVERSION (2/3) ECOMMERCESTREAK 4. Configure The Settings. Conversion Value: value of a call with a minimum specified duration. Conversion Category: Categorization of conversion for reporting. Conversion Window: Lookback window. Count: Count unique or all conversions (e.g. redials). Call Length: Minimum call duration to count as conversion. 5. Click Save to save configuration .
- 10. CREATE NEW CONVERSION (3/3) ECOMMERCESTREAK 6. Generate general code snippet 7. Click Done
- 11. ADD GENERAL CODE SNIPPET TO WEBSITE ECOMMERCESTREAK Place general code snippet either in the header or beginning of your webpage body. Make sure to place this code on all pages you want the forwarding number to show.
- 12. CREATE PHONE NUMBER SNIPPET ECOMMERCESTREAK This snippet differs depending on whether or not your website’s phone number uses a class name to display a phone number. Scene 1: Phone number uses a class name. (Easy go!) Scene 2: Phone number does not use a class name. (If you can add a class name without messing it up, go ahead!) Kinda a little technical, so gauge up your savviness.
- 13. CREATE PHONE NUMBER SNIPPET (SCENE 1) ECOMMERCESTREAK Scene 1: Phone number uses a class name <body onload = “_googWcmGet(‘header_phone_number’,’1-800-624-4488’)”> <span class=“header_phone_number”>1-800-624-4488</span> Example:
- 14. CREATE PHONE NUMBER SNIPPET (SCENE 2) (1/2) ECOMMERCESTREAK Scene 1: Phone number does not use a class name Concept: In this scenario, there’s no class name associated with the phone number, making it impossible to call the class name directly in the _googWcmGet function as we did in scene 1. Therefore we have to manually configure this using a javascript function, which in summary will basically be responsible for replacing your phone number with your Google forwarding number.
- 15. CREATE PHONE NUMBER SNIPPET (SCENE 2) (2/2) ECOMMERCESTREAK Carefully analyze and understand the javascript function call implementation. <script type="text/javascript"> var callback = function(formatted_number, unformatted_number ) { // formatted_number: number to display, in same formatting as number // passed to _googWcmGet(). e.g ‘1-800-444- 5555’ in this case // unformatted_number: number to display without any formatting. e.g. // ‘18004445555’ var phoneNumberDom = document.getElementById("number"); phoneNumberDom phoneNumberDom.innerHTML = "“; phoneNumberDom.appendChild(document.createTextNode (formatted_number)); }; </script> <body onload="_googWcmGet(callback, '1-800-123-4567')"> <span id="number">1-800-123-4567</span>
- 16. VERIFY YOUR IMPLEMENTATION ECOMMERCESTREAK Well there’s only one way to verify that you’ve set this up correctly. It can take up to an hour for your ads to be enabled for this conversion action. If you'd like to make sure it's working, you can do a search that brings up your ad, then click the ad to visit your website (you'll be charged for the click). Your regular phone number should now be replaced with a Google forwarding number. If you're doing repeated tests, delete the "gwcm" cookie from your browser before clicking on an ad again.
- 17. GOOGLE WEBSITE CALL CONVERSION TRACKING - ECOMMERCESTREAK