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Personal Information
Organization / Workplace
Argentina Argentina
Occupation
Head of Strategy & Innovation en Wunderman
Industry
Advertising / Marketing / PR
Website
www.twitter.com/ernestriba
About
Creative strategist interested in transformation processes related to branding, technology & new organizational structures. Presently Head of Strategy and Innovation at Wunderman and founder of the Wunderman Invention Platform (WIP).
I lead a multidisciplinary group of digital-first specialists responsible for: strategic brand planning, shopper marketing, product design and innovation. Committed to the development of new platforms to meet both, the clients and the agency challenges, by connecting:
- Strategic Brand Planning: responsible for understanding cultural and technological changes to create relevant & mobilizing brand platforms and experiences.
- Wunderman Invention Platform (...
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Personal Information
Organization / Workplace
Argentina Argentina
Occupation
Head of Strategy & Innovation en Wunderman
Industry
Advertising / Marketing / PR
Website
www.twitter.com/ernestriba
About
Creative strategist interested in transformation processes related to branding, technology & new organizational structures. Presently Head of Strategy and Innovation at Wunderman and founder of the Wunderman Invention Platform (WIP).
I lead a multidisciplinary group of digital-first specialists responsible for: strategic brand planning, shopper marketing, product design and innovation. Committed to the development of new platforms to meet both, the clients and the agency challenges, by connecting:
- Strategic Brand Planning: responsible for understanding cultural and technological changes to create relevant & mobilizing brand platforms and experiences.
- Wunderman Invention Platform (...