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Non-Traditional Trademark Protection In the United States © 2012 Erik M. Pelton & Associates, PLLC. All Rights Reserved. ®
The power of non-traditional trademarks
Why the increase in number  of non-traditional trademarks? ,[object Object],[object Object],[object Object],[object Object],[object Object]
History of Non-Traditional trademarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Non-Traditional trademarks today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Services: entertainment services in the nature of baseball games and exhibitions The drawing is a two-dimensional representation of the mark, which consists of the design elements and color combinations appearing on a three-dimensional baseball uniform worn by players in applicant's games and exhibitions.  The uniform is white with navy blue pinstripes , the colors are a feature of the mark. Goods: Candy Mints The mark consists of a configuration of a rectangular tin container with a lid, with a red border around the outer perimeter of the lid of the tin.
Goods: Jewelry and other goods and services Goods: computers The mark consists of the configuration of a computer, including a flat, roughly triangular shaped stand, a generally flat case having rounded corners with a thin rectangular disc drive on the side, and a rectangular monitor screen within a framing case having a wide lower border. Within the stand appears a hole depicted by concentric circles. The monitor screen, disc drive on the side of the computer and concentric circles in the stand representing a hole are depicted in dotted lines to show the location of the mark and are not part of the mark.
Services:  Entertainment services, namely, the presentation of intercollegiate sporting events and sports exhibitions rendered in a stadium, and through the media of radio and television broadcasts and the global communications network The mark consists of the color blue used on the artifical turf in the stadium. The matter shown in broken lines on the drawing shows positioning of the mark and is not claimed as a feature of the mark.. Goods: board game
Benefits of Registration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
U.S. Registration of Non-Traditional Marks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Registration of Color Marks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Registered Color Marks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Registration of Sound Marks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Registration of Smell/Scent Trademarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Motion Trademarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Shapes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Packaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Store/Building Designs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Store/Building Designs (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characters/Mascots/Costumes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Uniforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Texture Marks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lighting Displays ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Non-Traditional Trademarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Application Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Litigation ,[object Object],[object Object],[object Object],[object Object]
Litigation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Litigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does the future hold? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Non-Traditional Trademarks - AIPF Presentation January 2012

  • 1. Non-Traditional Trademark Protection In the United States © 2012 Erik M. Pelton & Associates, PLLC. All Rights Reserved. ®
  • 2. The power of non-traditional trademarks
  • 3.
  • 4.
  • 5.
  • 6. Services: entertainment services in the nature of baseball games and exhibitions The drawing is a two-dimensional representation of the mark, which consists of the design elements and color combinations appearing on a three-dimensional baseball uniform worn by players in applicant's games and exhibitions. The uniform is white with navy blue pinstripes , the colors are a feature of the mark. Goods: Candy Mints The mark consists of a configuration of a rectangular tin container with a lid, with a red border around the outer perimeter of the lid of the tin.
  • 7. Goods: Jewelry and other goods and services Goods: computers The mark consists of the configuration of a computer, including a flat, roughly triangular shaped stand, a generally flat case having rounded corners with a thin rectangular disc drive on the side, and a rectangular monitor screen within a framing case having a wide lower border. Within the stand appears a hole depicted by concentric circles. The monitor screen, disc drive on the side of the computer and concentric circles in the stand representing a hole are depicted in dotted lines to show the location of the mark and are not part of the mark.
  • 8. Services: Entertainment services, namely, the presentation of intercollegiate sporting events and sports exhibitions rendered in a stadium, and through the media of radio and television broadcasts and the global communications network The mark consists of the color blue used on the artifical turf in the stadium. The matter shown in broken lines on the drawing shows positioning of the mark and is not claimed as a feature of the mark.. Goods: board game
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