Mobile device proliferation continues at a break-neck pace, far outpacing the ability of content providers to keep up. There’s no doubt that the mobile storm is coming, with 2014 pegged as the year when mobile web access tops that from desktops. Whether you are just starting to address mobile, or reevaluating your current mobile strategy, this presentation discusses three steps to jump start your mobile development strategy and help you find the one that’s right for you.

1. How to Choose Your Mobile CMS
Development Strategy

2. Computing Before the Mobile Age
Prior to the current mobile era, access to personal computing was restrictive.
The Internet was a pervasive
force but users could only enjoy
its benefits in proximity with a
personal computer.
Because physical access was
restrictive, the tasks we were
able to accomplish were limited
to activities that were practical
to a stationary device.
For most users, their tasks were
typically focused on input and
creation.

3. The Mobile Age Makes It Personal
Over half of mobile users surveyed would rather give up coffee, chocolate, alcohol, or watching sports
before giving up their mobile device
Today, our mobile devices have unchained us from the desktop and
provided a user-centric companion for social interaction and computing
wherever we go.
Half of all adults with mobile
phones use them while
shopping
One quarter of users use
smartphones as their primary
access to the Internet
Half of Facebook users access
their social network using the
mobile app

4. Adapting Business to Mobile is Critical
The explosion of mobile devices presents huge opportunities for business. But
once you have established a mobile presence … is it the right presence?
Early attempts to strip down websites to fit on small screens resulted in flat, unsatisfying user experiences. Your
business has to be careful when considering its mobile development strategy. Get mobile wrong – you risk your visitors
going elsewhere.
So what are some of the technical hitches when you are adapting to mobile?
presentation style
interaction style
software stack.
Devices are varied in:
 screen sizes
 input modes
 hardware capabilities
Each mobile operating
system has a unique:

5. What's the Right Mobile Strategy
When choosing a mobile CMS strategy it’s hard to know where to start.
Since there’s no one “right” way to tackle mobile,
organizations need a sound process to follow that involves:
Assessing the goals and
intentions of site visitors
Aligning visitor goals with
company objectives
Selecting one or more mobile
strategies that best fit both

6. Choose Your Mobile Approach
There are two primary approaches to mobile development:
Device Agnostic
Uses a single content source
that adapts for all mobile
visitors and devices.
Provides unique mobile
experiences customized for
specific mobile devices.
Device Specific

7. Responsive Web Design
Responsive Web Design enables users to implement a single mobile strategy
without “forking” a website. One site will adapt for any screen size.
Content adapts for all devices
SEO friendly
Follows web content management best practices
Coexists with other mobile strategies
Can be a challenge to set-up
Not device- specific
Hassle to apply to existing websites
Advantages Disadvantages

8. Mobile Apps
Mobile Apps help customers execute focused tasks using hardware-
specific capabilities. They also provide visitors quick access to
frequented tasks.
Task-focused experience
Device-specific capabilities
Deliver brand visibility
Advantages Disadvantages
Sits outside the CMS
Difficult to create
Must version for multiple app stores

9. Mobile Websites
Mobile Websites offer task-specific mobile experiences without the need of a mobile
app. They deliver a website focused on a particular device and/or screen size.
Advantages Disadvantages
Device-specific website
Straight forward to create
Faster performance from smaller file
sizes/lighter code
Not aligned with SEO best practices
Duplicate content
Tailored for specific devices

10. Summary
Once you choose your mobile development path, you’ll want a web content
management platform equipped to:
Offer the full spectrum of
mobile approaches
Deliver streamlined
development directly in the
user interface (UI)
Allow simultaneous use of
multiple mobile strategies,
leveraging shared content

11. Resources
Assess Your Mobile Development Strategy
http://www.sitefinity.com/mobile
Don’t let Web Content Management limitations dictate your mobile strategy.
Take advantage of the full spectrum of mobile options with Sitefinity.
Mobile CMS Solution: The
Sitefinity Way for Mobile
Development Strategy
Three Steps to a Better
Mobile Strategy
Choosing a Mobile Strategy
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