Choose Your Mobile Development Strategy - Sitefinity


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Mobile device proliferation continues at a break-neck pace, far outpacing the ability of content providers to keep up. There’s no doubt that the mobile storm is coming, with 2014 pegged as the year when mobile web access tops that from desktops. Whether you are just starting to address mobile, or reevaluating your current mobile strategy, this presentation discusses three steps to jump start your mobile development strategy and help you find the one that’s right for you.

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Choose Your Mobile Development Strategy - Sitefinity

  1. 1. How to Choose Your Mobile CMSDevelopment Strategy
  2. 2. Computing Before the Mobile AgePrior to the current mobile era, access to personal computing was restrictive.The Internet was a pervasiveforce but users could only enjoyits benefits in proximity with apersonal computer.Because physical access wasrestrictive, the tasks we wereable to accomplish were limitedto activities that were practicalto a stationary device.For most users, their tasks weretypically focused on input andcreation.
  3. 3. The Mobile Age Makes It PersonalOver half of mobile users surveyed would rather give up coffee, chocolate, alcohol, or watching sportsbefore giving up their mobile deviceToday, our mobile devices have unchained us from the desktop andprovided a user-centric companion for social interaction and computingwherever we go.Half of all adults with mobilephones use them whileshoppingOne quarter of users usesmartphones as their primaryaccess to the InternetHalf of Facebook users accesstheir social network using themobile app
  4. 4. Adapting Business to Mobile is CriticalThe explosion of mobile devices presents huge opportunities for business. Butonce you have established a mobile presence … is it the right presence?Early attempts to strip down websites to fit on small screens resulted in flat, unsatisfying user experiences. Yourbusiness has to be careful when considering its mobile development strategy. Get mobile wrong – you risk your visitorsgoing elsewhere.So what are some of the technical hitches when you are adapting to mobile?presentation styleinteraction stylesoftware stack.Devices are varied in: screen sizes input modes hardware capabilitiesEach mobile operatingsystem has a unique:
  5. 5. Whats the Right Mobile StrategyWhen choosing a mobile CMS strategy it’s hard to know where to start.Since there’s no one “right” way to tackle mobile,organizations need a sound process to follow that involves:Assessing the goals andintentions of site visitorsAligning visitor goals withcompany objectivesSelecting one or more mobilestrategies that best fit both
  6. 6. Choose Your Mobile ApproachThere are two primary approaches to mobile development:Device AgnosticUses a single content sourcethat adapts for all mobilevisitors and devices.Provides unique mobileexperiences customized forspecific mobile devices.Device Specific
  7. 7. Responsive Web DesignResponsive Web Design enables users to implement a single mobile strategywithout “forking” a website. One site will adapt for any screen size.Content adapts for all devicesSEO friendlyFollows web content management best practicesCoexists with other mobile strategiesCan be a challenge to set-upNot device- specificHassle to apply to existing websitesAdvantages Disadvantages
  8. 8. Mobile AppsMobile Apps help customers execute focused tasks using hardware-specific capabilities. They also provide visitors quick access tofrequented tasks.Task-focused experienceDevice-specific capabilitiesDeliver brand visibilityAdvantages DisadvantagesSits outside the CMSDifficult to createMust version for multiple app stores
  9. 9. Mobile WebsitesMobile Websites offer task-specific mobile experiences without the need of a mobileapp. They deliver a website focused on a particular device and/or screen size.Advantages DisadvantagesDevice-specific websiteStraight forward to createFaster performance from smaller filesizes/lighter codeNot aligned with SEO best practicesDuplicate contentTailored for specific devices
  10. 10. SummaryOnce you choose your mobile development path, you’ll want a web contentmanagement platform equipped to:Offer the full spectrum ofmobile approachesDeliver streamlineddevelopment directly in theuser interface (UI)Allow simultaneous use ofmultiple mobile strategies,leveraging shared content
  11. 11. ResourcesAssess Your Mobile Development Strategy’t let Web Content Management limitations dictate your mobile strategy.Take advantage of the full spectrum of mobile options with Sitefinity.Mobile CMS Solution: TheSitefinity Way for MobileDevelopment StrategyThree Steps to a BetterMobile StrategyChoosing a Mobile StrategyVideo InfographicWhitepaper