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  1. 1. Examples of Print Advertising<br />Chindy Lien<br />MKTG 110<br />
  2. 2. FANTASY SEX<br />
  3. 3. This is a Calvin Klein Fragrance’s print ad.<br />I thought the ad itself kind of reflecting the name of the fragrance, “Euphoria”, which literally mean a feeling or state of intense excitement and happiness. <br />Through this ad, Calvin Klein is trying to convince the audiences that they can experience such intense happiness after using Euphoria from Calvin Klein<br />
  4. 4. BLATANT <br />SEX<br />
  5. 5. This is a print ad from Skyy Vodka.<br />I picked this ad because I thought this is a pretty disturbing advertisement. Sex in advertising is somewhat very common. But sex with vodka bottle is something. This ad literally shows from the thighs down, a woman in red tights and heels appearing to have sex with a giant vodka bottle. <br />I am pretty sure that this ad must have generated marketing buzz for the product!<br />
  6. 6. VIOLENCE<br />
  7. 7. This is a print ad from Maybelline New York<br />It is a two page print ad. I picked this ad right when I saw the tag line, “Renew Your Love Affair with Red”. I thought that is a pretty catchy phrase. In a way I feel like this ad tries to convince the audiences that they have the freedom to do what they want. If their current state is not satisfying, they should try to renew their love affair”<br />An interesting way of selling lips product!<br />
  8. 8. MOM<br />
  9. 9. This is a print ad from GOT MILK.<br />I thought GOT MILK did a really good job with this ad. Using a celebrity mom to endorse GOT MILK is quite brilliant, especially when it comes with a testimony from the celebrity.<br />Bravo GOT MILK!<br />
  10. 10. TOGETHERNESS<br />
  11. 11. This is a print ad from Platinum.<br />This ad tries to convince the audiences that with this ring, the love has just gone platinum. The tagline “You’ve never felt this way before” expresses that the ring can take the couple to the next level of their relationship.<br />
  12. 12. FEAR<br />
  13. 13. This is a print ad from ALTOIDS.<br />I really like this ad. I thought the message was well-delivered with 3 words: “What Language Barrier?” <br />The ad tries to convince the audiences that ALTOIDS can overcome their fear on bad breath. They don’t have to worry about bad breath, as long as they take ALTOIDS. There won’t be any other language barrier. <br />
  14. 14. SAVE MONEY<br />
  15. 15. This is a print ad from Expedia.<br />With the tagline, “Vegas is a lot more fun when you can afford to leave the room”, Expedia tries to convince its audiences that they can save money through Expedia. The smiling face from the ad shows how Expedia provides fun with affordable price. <br />
  16. 16. SAVE TIME<br />
  17. 17. This is a print ad from Whey Protein Plus.<br />The tagline caught my eyes when I went through this ad: “BUILD MUSCLE FAST”. Definitely, the ad is trying to convince the audiences that they can build nice muscle in a short time. This ad also provides testimonial from the main guy in the ad. He basically shared how he built his muscle in such a short time with the help from Whey Protein Plus. <br />
  18. 18. STATUS/POWER<br />
  19. 19. This is a print ad from Raymond Weil-Geneve<br />This ad tries to convince the audiences that when they put on this watch, they will have their independence state of mind. <br />Pretty cool, right? <br />
  20. 20. HUMOR<br />
  21. 21. This is a funny print ad from Axe.<br />I thought the tagline is very eye-catching: “Clean your balls. No matter what shape they are” <br />The tagline is funny and I guess can be easily remembered by the audiences, despite that the ad has no exact relationship with the product. <br />Well, it’s a shower gel. I guess when people read the tag they will be curious about what is this product all about.<br />
  22. 22. YOUTH<br />
  23. 23. This is a print ad for BelvedereVodka.<br />I picked this ads when I saw the smiling teenagers presenting a vodka to their friend, who is blind folded. They look really happy and Belvedere Vodka seems to be source of their joy and fun. <br />
  24. 24. CATCHY PHRASE<br />
  25. 25. This is a print ad from AVON FOUNDATION (Speak out against Domestic Violence)<br />“If one woman is abused, we all suffer”. I thought the phase on this ad is pretty catchy. When I read such sentence, I impulsively feel like I could be one of them. <br />It’s an effective ad to increase awareness against domestic violence.<br />
  26. 26. IDENTIFICATION<br />
  27. 27. This is a print ad from<br />I really like how this ad promoting the features of the website. It mentions pretty much everything that most girls want to be identified and engaged with.<br />
  28. 28. USE OF CELEBRITY<br />
  29. 29. This is a print ad from Gatorade Energy Drink<br />Peyton Manning, a famous football player is endorsing Gatorade as the first refreshing post game protein drink. The audiences, especially fans of Peyton Manning will be convinced to drink gatorade.<br />
  30. 30. TASTE<br />
  31. 31. This is a print ad from J.E.F.F. C.O.O.P.E.R<br />I really like this ad. It’s very simple, but appealing. The tagline is brilliant: “Your Great Grand daughter will love it”. This ad tries to convince the audiences that their loved one will have the same taste level in choosing engagement rings. <br />
  32. 32. END<br />Sources: ELLE, November 2010 Edition<br /> ESPN Magazine, October Edition<br />