Meeting The Needs Of Gen Y
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This presentation was delivered at The Payments Authority's Concepts '09 annual conference to financial service professionals and corporate partners on ways to leverage social media tools to connect with Gen Y.
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Meeting The Needs Of Gen Y
- 1. Meeting the Needs of Gen Y Social Networking and Other Strategies The Payments Authority Concepts ‘09 September 18, 2009 Eric Cook, Certified Internet Business Consultant
- 2. Did You Know Video…
- 3. What Does This Mean For Financial Services?
- 6. Why “Gen Y”
- 8. Shifting Values Source: Bea Fields, Author Learning Speed Entertainment Innovation Collaboration Gen Y 1980 - 1990s Freedom Change Independence Portability Flexibility Gen X 1966 - 1979 Competition Idealism Hard Work Money & Status Climbing the Ladder Boomers 1925 - 1965 Consistency Logic Discipline Loyalty Legacy Traditionalists 1901 - 1924 5 4 3 2 1
- 11. Percent of Total Spend
- 15. Using Networks Such As…
- 18. Objectives of Social Media
- 23. Blogging
- 26. Examples of FI Blogs
- 29. Total Visits Source: Compete.com
- 31. Twitter-iffic
- 32. Twitter Tidbits
- 33. Peoples Bank Phishing Alert
- 39. Online PFMs Source: Compete.com
- 40. Mint.com
- 44. USAA - Mobile Deposits
- 54. Questions Eric Cook Certified Internet Business Consultant [email_address] www.PoweredByWSI.com/Concepts09 (269) 841-5007