Meeting The Needs Of Gen Y

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    Meeting The Needs Of Gen Y - Presentation Transcript

    1. Meeting the Needs of Gen Y Social Networking and Other Strategies The Payments Authority Concepts ‘09 September 18, 2009 Eric Cook, Certified Internet Business Consultant
    2. Did You Know Video…
    3. What Does This Mean For Financial Services?
    4. Agenda
      • Who is Gen Y?
      • Evolution of the web
      • Social networking
      • Social banking
      • Free promotion tools
      • Wrap-up and questions
    5.  
    6. Why “Gen Y”
    7. Generation Y
      • Also referred to as the Millenials
      • Primarily offspring of Baby Boomers
      • Shaped by trends of the time
        • Internet, e-mail, texting, Facebook, YouTube
      • “ Trophy” kids
    8. Shifting Values Source: Bea Fields, Author Learning Speed Entertainment Innovation Collaboration Gen Y 1980 - 1990s Freedom Change Independence Portability Flexibility Gen X 1966 - 1979 Competition Idealism Hard Work Money & Status Climbing the Ladder Boomers 1925 - 1965 Consistency Logic Discipline Loyalty Legacy Traditionalists 1901 - 1924 5 4 3 2 1
    9. Evolution of the Web
      • Then (1.0)
        • Basic information source
        • Online brochures
        • Looks nice, but difficult to determine effectiveness
        • Expense items
      • Now (2.0)
        • 24/7 sales person
        • Accountable (ROI)
        • Feedback
        • Conversational
        • Transparent
        • Open to contribution
    10. Online Advertising Spend
    11. Percent of Total Spend
    12.  
    13. What is Web 2.0?
      • Web 1.0 = One-way conversation
        • “ Website”
      • Web 2.0 = Two-way conversation
        • Visitor-generated content
        • Feedback and participation
        • Involve and interact
      • “ Business 101”
        • Know me, like me, trust me… do business with me
      • social media is basically a conversation
      hi whats up? social media What Is Social Media???
    15. Using Networks Such As…
    16. Social Network Profiles
    17. The Future is Now
      • Nearly 50 percent of senior marketing executives believe that social media (networking) is a vital component of corporate communications that should be monitored at the executive level and allocated appropriate resources .
      • -2008 Survey from TNS Comfony
    18. Objectives of Social Media
    19. Customer Rankings and Feedback
      • 96 percent of retailers surveyed ranked customer ratings and reviews as an effective or very effective tactic to driving conversion .
      • -Forrester Research and Shop.org
    20. Benefits of Social Media
      • Product Development
      • Customer Service
      • Networking & Idea Sharing
      • Market Intelligence (competition)
      • News & Information
      • Research on People (HR)
      • Global Perspective
      • Low Cost
      • Build Your Brand
      • Build Trust
      Source: Marketing 2.0
    21.  
      • Just adding pages and pages of content as an SEO strategy doesn’t cut it anymore
      • Social Media is the new way to take your SEO strategy to the next level
      • Social Media increases the number of high quality links & targeted traffic (2 of the most important factors in SEO)
      SEO & SMO Work Together Hello. I’m SEO. And I’m SMO.
    23. Blogging
    24.  
    25. Are You Blogging?
      • Approx 133 million blogs indexed since 2002 with 900,000 posts in 24 hours (Technorati.com)
      • Blended term for “web” and “log” = “blog”
      • Website that supports feedback and is more conversational
      • Can be developed for personal or business use
      • Comments can be moderated or open
      • Good “first start” for companies
    26. Examples of FI Blogs
    27. Blogging Etiquette
      • Be real & engaged
      • Provide value
      • Be accessible
      • Generate conversations
      • Listen to opinions
      • Ask questions
      • Help others (even competition)
      • Put others first
      • Listen to community
      • Leverage talent
      Source: MarketingProfs.com
    28. The “Fab Four”
      • Facebook
      • Twitter
      • LinkedIn
      • YouTube
    29. Total Visits Source: Compete.com
    30. Some Facebook Stats
    31. Twitter-iffic
    32. Twitter Tidbits
    33. Peoples Bank Phishing Alert
    34. LinkedIn
      • Professional networking environment
      • More business focused
        • Online resume
      • Personal and Groups
      • Connections
      • Recommendations
    35. YouTube
      • Online video site created February 2005
      • Sold to Google in November 2009 $1.65B
      • #2 search engine (behind Google)
      • 2007 vs. 2000 bandwidth consumption
      • Flip camera
      • Examples…
    36. Landmark BankVideo Channel
    37. Consider Integrated Approach
      • Consider social media as one leg of the chair
      • Identify what offline efforts are currently underway
      • Use to drive traffic to your end goal
      • Leverage tools to aggregate your message ( ping.fm )
    38. Social Banking
      • Mint.com, Wasabe.com, QuickenOnline & Geezeo.com
        • Web-based account aggregators and financial planning tools
        • Accounts, tips from other members and goals (budgeting tools)
        • Some even offer “social networking” for connections
      • MoneyIsle.com, Prosper.com and LendingClub.com
        • Provide P2P saving/lending capabilities
      • SmartyPig.com - Provides users a way to save for a goal and invite others to help
    39. Online PFMs Source: Compete.com
    40. Mint.com
    41.  
    42.  
    43.  
    44. USAA - Mobile Deposits
    45.  
    46. Free Promotion Tools
    47. Podcasting
      • TalkShoe .com
      • BlogTalkRadio .com
      • InstantConference .com
    48. Webinars
      • DimDim .com
      • Also…
        • GoToMeeting/Webinar
        • WebEx
    49. Whitepapers & Articles
      • DocStoc .com
        • “ Community Bankers Guide to Social Network Marketing ” by Jesse Torres
    50. Presentations
      • SlideShare .net
        • Embeds into LinkedIn
    51. Dealing with Negativity
      • Realize you cannot control conversations
      • Opportunity for feedback
      • Gain respect by accepting criticism
      • Address open and honestly
      • Let the world see how you handle problems
    52. Critical Success Factors
      • Be yourself
        • Not John Mackey, CEO of Whole Foods
      • Be responsive
      • Contribute and give back
      • Don’t sit on the sidelines
    53. It Takes Balance…
    54. Questions Eric Cook Certified Internet Business Consultant [email_address] www.PoweredByWSI.com/Concepts09 (269) 841-5007
    55.  
    SlideShare Zeitgeist 2009

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