Developing a Web Analytics Strategy for Your Content
by Rick Allen, Principal / Content Strategist at ePublish Media, Inc / Meet Content LLC on Sep 10, 2011
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Without context, our data is meaningless. ...
Without context, our data is meaningless.
Measurement is the “so what?” of content strategy, letting us evaluate content quality, including the efficacy of communications, usability, SEO, branding, and user experience design. Web analytics is crucial: it identifies how users interact with our content, informing content audits, analysis, and governance. But standard dashboard metrics aren’t sufficient. Real insight depends on context—so we need an analytics strategy.
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