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CafeMia Press Kit

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Information about CafeMia.

Information about CafeMia.

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CafeMia Press Kit Presentation Transcript

  • 1. Press Kit
  • 2. Our concept
  • 3. Three store experiences gelateria café coffee & pastry shop
  • 4. CaféMia is a remarkable Italian gelato café boutique whose product offerings include freshly-made gelato, Italian coffee, pastries, chocolates and panini.
  • 5. the gelateria experience A 24 flavor curved glass Italian-made gelato display case prominently displays all of CaféMia’s freshly-made gelato. In the Italian tradition, all flavors are made directly on site on a daily basis using nothing but the finest, natural ingredients. Unlike most of the ice cream found in North gelateria America, gelato contains very little air, resulting in a dense and extremely intensely flavored product with a distinctive soft and silky texture.
  • 6. the café experience Products include grilled panini sandwiches, salads, soups, and other authentic Italian café offerings. Crusty Italian ciabatta bread, fresh mozzarella, signature sprigs of basil— every product on the menu is simple and remarkable in its own way.
  • 7. the coffee experience CaféMia offers a full Italian coffee experience. Being the exclusive U.S. importer of Manuel Caffé, a medium-sized, family-owned Italian roasting company— it is clear upon entering CaféMia that the company is serious about its coffee. A barista prepares coffee & all espresso-based beverages using a pastry shop dazzling Italian-made espresso machine. The espresso bar also offers a varied assortment of sumptuous, freshly-baked pastries and decadent hand crafted truffles & chocolate bars.
  • 8. What is gelato?
  • 9. Gelato defined Gelato (pronounced jeh-LAH-toh) is an Italian frozen dessert made from water and/or whole milk, combined with natural flavorings and sugar. Derived from the verb gelare, the word gelato literally means “frozen” in Italian. Unlike most of the ice cream found in North America, gelato contains very little air (referred to as overrun in the industry), resulting in a dense and extremely intensely flavored product with a distinctive soft and silky texture. Gelato is typically made with natural ingredients such as fresh fruit, chocolate or nuts. Gelato made with water and without dairy ingredients is also known as sorbet, or sorbetto. In the United States, a frozen dessert must contain at least 10% fat in order to be legally called ice cream. Gelato contains 0% to a maximum of 10% fat depending on the ingredients. Interestingly, although gelato tastes very rich and creamy, this is achieved because of the dense nature and freshly-made qualities of gelato— not because of a high fat content— as is the case with premium and super premium ice cream, which contains anywhere from 10% to 30% fat. To recap, gelato… • is made fresh daily in micro-batches • is made with natural ingredients • contains less air and is more intensely flavored • has a much lower fat content (0% to 10%) • is visually stunning • is less firmly frozen & has a silkier texture • is deeply rooted in Italian culinary history
  • 10. Nutritional information (Serving Size: 1/2 cup) Percent Daily Values (DV) are based on a 2,000 calorie diet Saturated Sodium Calories Total fat Cholesterol Carbohydrate Dietary fiber Protein Flavor Calories from fat (g) (g) / % DV fat (g) / (mg) / %DV (mg) / % (g) / %DV (g) / %DV Sugars (g) (g) %DV DV Mediterranean Lemon 122 0 0/0 0/0 0/0 2 / 0.1 28 / 9 0.3 / 1 28 0.2 Peach 122 0 0/0 0/0 0/0 2 / 0.1 28 / 9 0.5 / 2 28 0.3 Green Apple 127 0 0/0 0/0 0/0 3 / 0.1 29 / 10 0.6 / 3 29 0.2 Strawberry 122 0 0/0 0/0 0/0 3 / 0.1 28 / 9 0.5 / 2 28 0.3 Raspberry 124 0 0/0 0/0 0/0 2 / 0.1 29 / 10 1.1 / 5 29 0.3 Vanilla 170 61 7 / 11 6 / 31 72 / 24 135 / 5 23 / 8 1.7 / 8 18 2.4 Zabaione 178 62 7 / 11 6 / 31 87 / 29 130 / 5 23 / 8 1.6 / 8 19 2.5 Hazelnut 202 108 12 / 19 6 / 32 68 / 23 129 / 5 20 / 7 2.2 / 11 16 3.4 Crème Caramel 171 61 7 / 11 6 / 31 71 / 24 134 / 5 24 / 8 1.7 / 8 19 2.4 Sicilian Pistachio 209 99 11 / 17 7 / 33 68 / 23 129 / 5 21 / 7 2.2 / 11 17 3.9 Tiramisù 179 63 7 / 11 6 / 31 85 / 28 130 / 5 23 / 8 1.7 / 8 19 2.5 Cappuccino 173 58 6 / 10 6 / 30 69 / 23 131 / 5 25 / 8 1.7 / 8 18 2.6 Chocolate Hazelnut 210 108 12 / 19 7 / 35 66 / 22 132 / 5 22 / 7 1.9 / 9 18 3.8 Dark Chocolate 204 90 10 / 16 7 / 34 67 / 22 134 / 5 23 / 8 2.0 / 10 17 3.6
  • 11. A brief history of gelato Gelato dates back to the 16th century when it was introduced in the Florentine court of Francesco de Medici by Bernado Buontalenti. In addition to creating the first gelato recipes, Buontalenti also devised special techniques for the freezing and refrigeration of gelato. In this same period, another Italian named Ruggeri, a non-professional “moonlighting” chef from Florence participated in a culinary competition organized by the de Medici family and won first prize with a fruit gelato creation, called sorbetto. Ruggeri quickly become an overnight culinary celebrity in Florence. When Catherine de Medici left Florence to marry the Duke of Orleans, the future king of France, she more or less had the poor Ruggeri “taken” in the middle of the night by her soldiers. She referred to him as the only Italian that could humiliate the French in the kitchen with his unique frozen creations. In 1686 Francesco Procopio, a fisherman from Sicily opened Le Café Procope in Paris, offering a wide array of gelato and sorbetto. Procopio was granted a special license by Louis XIV, allowing him exclusive rights for the production of his desserts. His café became one of the most popular meeting places in France. Voltaire, Napoleon, George Sand, Balzac, Victor Hugo all frequented the café, which is still in existence today. Throughout the 19th and 20th century, gelato shops (or gelaterias) spread rapidly throughout Western Europe, particularily in Italy. In the Italian culinary tradition, gelato evolved into a culinary art form in its own right. Today there are over 30,000 gelaterias in Italy alone.
  • 12. Our brand
  • 13. The store
  • 14. CaféMia has been open in Huntersville, North Carolina in Birkdale Village since 2005.
  • 15. Inline store prototype design
  • 16. Facts at a glace
  • 17. Facts at a glance… FOUNDER & CEO Marco Ventura FIRST LOCATION OPENED March 2005 PRODUCTS Freshly-made gelato, Italian coffee, pastries, chocolates and panini. GROWTH PLANS To open corporate and franchised stores throughout North America. TARGET LOCATIONS Lifestyle centers, downtown urban center cities, enclosed malls, airports. INTERNET • Web: www.cafemia.com • Facebook: www.facebook.com/pages/CafeMia/56824567225 • Twitter: www.twitter.com/cafemia
  • 18. 16916-A Birkdale Commons Parkway Huntersville, NC 28078 t. 704.892.3116 f. 704.892.3084 www.cafemia.com