6. What is service design? Service design orchestrates new or existing service experiences to deliver greater value to the providers and receivers of the service.
30. Value: Understanding how to create the best value for users and providers through their interactions.
31. Systems: Understanding that services are consumed through systems of relationships between people, things and processes, which can all be orchestrated and innovated
32. People: Understanding the part people play in providing and designing services, and how to include them.