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E Healthcare Systems Executive Summary Sept 2010
1. EXECUTIVE SUMMARY
A GROWING MARKET
The aging of America’s populace and its extended life expectancy, results in an unprecedented and increasing demand for the growth
of long term care facilities in each state.
In recent years the state and federal governments have mandated laws and regulations to improve this industry’s healthcare well-being
for the aging population that makes up the long term care industry.
In President Busch’s second term in office he got a mandate passed that now requires ALL healthcare providers to switch from
manual record keeping and storage to ELECTRONIC RECORD KEEPING to be implemented from 2010 thru 2015.
As shown in a report by the Census Bureau, “1997 Population Profile of the United States”, the American population is projected to
grow to 394 million by the year 2050, a 58 percent increase over the 1990 total. Between the 1990 census and 1997, the U.S.
population has grown by almost 18 million people. Projections show that, on average, people will be much older and needing long-
term care.
E-Healthcare Systems will exceed this mandate with a revolutionary Open Source, cloud computing software package sold as
a monthly rental model. We offer the greatest depth and breadth of all the 65 known software competitors while being the
only vendor to service all 11 segments of the long term care market from one program that will be offered to the industry at a price
significantly lower than any competitor.
PROBLEMS AND SOLUTIONS
Problem:
The Vendor Industry has become stagnant in the development of software for the Long Term Care (LTC) Industry. In the year 2010
they still produced DOS and Window solutions, the same as they have done for the past 12 years. These software programs continue
to be difficult to learn, tedious, and slow in performance. The new millennium has provided the world with World Wide Web (WWW)
software programs on the Internet. The growth of the Internet has spawned a revolution of software programming that can be simple
yet sophisticated.
Solution:
Heartbeat is a completely new designed Clinical Record software program for the LTC Industry. The software is designed and
programmed based exclusively on Internet/Intranet browser technology, utilizing an online Open Source (PHP) application with a
combination of Extended Markup Language (XML), Virtual Reality Language (VML), Flash, JAVA Script and applets.
Heartbeat is fully scalable and supports an unlimited number of clients in an Intranet environment. It uses SQL database technology,
offers instant access and software updates via the Internet, has integrated multimedia, animation and sound/speech, and an interactive
help system.
Heartbeat will be provided for those facilities that want e-Healthcare Systems to maintain their databases via Application Service
Provider (ASP) technology or SaaS (Software as a Service) technology. In addition, the software will be provided for those that want
a stand alone software program installed on their hardware equipment.
Heartbeat is a software program that is unique in the way it utilizes the latest advances in Internet technology. Its flexible architecture
allows for easy integration of newly mandated government regulations and facility requirements. At the present time no other software
vendor offers a program of such magnitude or features. It will take years for them to re-write their software platforms to compete
with the Heartbeat revolutionary software program. The Heartbeat software program will never require replacement; the
software will only require updating.
2. Heartbeat is also being developed with the features of Electronic Health Records (EHR) format and compliancy. In
addition, interoperability across all platforms being utilized by users everywhere which at the current time the long term
industry does not have available to them.
MARKET EVALUATION
The e-Healthcare Systems Heartbeat software program is a copyrighted software program created and established in 1995 by Dr.
Thomas Schuler and has a current valuation of $1.5 million.
Separate Business and Marketing plans are available to show how we will spend and make money and who our prospective clients are.
A comprehensive investor package including detailed financials is also available.
PROJECTED REVENUE (this supports a $250K investment)
In 1999-2000 the Health Care Industry was a Billion Dollar a year Industry. Today it is a Trillion Dollar a year Industry with continual
growth.
Gross Income:
Year 1: 333,422
Year 2: 1,145,160
Year 3: 2,093,832
Year 4: 3,042,504
Year 5: 3,991,176
Total Operating Expenses:
Year 1: 161,556
Year 2: 342,849
Year 3: 561,348
Year 4: 791,844
Year 5: 791,832
Total estimated Net projected profits:
Year 1: (274,612)
Year 2: 181,935
Year 3: 612,444
Year 4: 1,330,620
Year 5: 2,279,304
At present the U.S. Long Term Care Industry is comprised of more than 100,000+ facilities comprised of eleven different segments.
Traditional nursing home facilities provide the elderly with long term care services and represent the largest segment. In addition to
the skilled nursing facilities there are other types of facilities that provide patient care (i.e., board & care, assisted living, respite care,
therapy, mental health, hospice, homecare, independent care, adult day care, intermediate care, and CCRC.)
FUNDING REQUIREMENTS for Heartbeat Software Program:
e-Healthcare Systems will then be seeking a total debt/equity investment of $250,000, with a possible second round of two million
dollars.
3. CURRENT MANAGEMENT
Dr. Thomas Schuler – Founding Father, Owner
Schuler possesses over 40 years working experience in the health care field. Educated at Wayne State University School of Medicine,
Tri-State University and Illinois Institute of Technology (IIT), he has worked for Armour Pharmaceutical Company as a medical
researcher, he also worked for the Michael Reese Research Foundation as a researcher and developer of hematology and diagnostic
products. Schuler also worked for Sherwood Medical Industries and headed the team that developed the “Mono-jet Vacutainer
Blood Collection Tubes”. He holds several co-patents with Sherwood Medical regarding these tubes. His specialty of blood
coagulation proved to be an asset that included him as one of the charter members of the “Clinical Thrombosis Society”. Schuler
was also the Chief Toxicologist for Bio-Con labs in California. Schuler was also a consultant for the USC development for the “MR
SIMS” project which was a computerized Mandroid that allowed anesthesiology students to practice their training. His most notable
achievement was being in the 1992-1993 “Who’s Who in leading American executives” book.
Paul Berney - Equity Partner
A multifunctional executive, Mr. Berney has extensive experience significantly increasing profit while implementing cost saving
efficiencies. He is skilled at turning flat or under-performing operations into profitable, growing concerns. His track record of
success has repeatedly been demonstrated during his tenure with such industry leaders as General Foods, Borden, Evenflo, and
Cosco/Safety 1st. His current consulting practice has contributed greatly to start up clients in the development of their businesses in the
medical field.
Mr. Berney is a graduate of Ryerson University in Toronto, Canada. In his free time Mr. Berney participates in big game hunting,
fishing, golf, and bridge. He also has taken many active roles on a number of boards throughout his career. He is a past Vice
Chairman of the Canada Safety Council where he was an active board member for over 15 years. You can view his full BIO at
www.pbassociates.biz
R. Spencer Robinson Legal Council – Attorney at Law
Mr. Robinson is a 1982 graduate of the J. Reuben Clark Law School at Brigham Young University, where he was a research and
teaching assistant during his second and third years to Prof. Woodruff J. Deem. Following graduation, Mr. Robinson worked in the
appeals unit of the Clark County District Attorney’s Office in Las Vegas, NV. In 1983, he accepted a position as an Assistant City
Prosecutor for West Valley City, Utah.
e-HEALTHCARE SYSTEM’S STAFFING
Owner/CEO - Dr. Thomas Schuler
Co Owner/Sr. VP Marketing & Sales - Paul Berney
CPA - Annie Seely
CFO - outsourced and then to be recruited
President - to be recruited
Operations Director - to be recruited
Doug Ware - Public Relations
Chief Technical Officer – Dr. Tom Schuler
Secretary - Currently Paul Berney is acting as the Secretary
Research & Development - Dr. Thomas Schuler
IT - Alec Lebedev
4. Legal Council - Spencer Robinson
Lynn Ventura - Industry Advisor – RCFE (Elderly Care/Board & Care)
Chad Godfrey - Industry Advisor – Home Care
Mary Monroe - Industry Advisor Personal Health Records – PHR (Personal Health Records)
Marie Grosh, RN, LNHA – Industry Advisor (Assisted Living, some SNF, some Home Care)
Don Hester – Advisor Financial
Chris Anderson – Advisor SEC Legal Ballard Spahr
Kim Terry – Advisor SaaS and Cloud computing
Ron Porter – Advisor Co Author “Bootstrapping Business” book
Devon Taylor – Advisor VP Information Technology