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THAILAND’s
ONLINE & ECOMMERCE MARKET
@Founders Week Asia – Monday June 9, 2014 - Singapore
@eMinhBui
• Founder/Blogger @EcomEye.com – Southeast Asia
eCommerce (based in Bangkok)
• Ex-Regional/Local Marketing Director/Head of
eCommerce Division @ several firms
• Southeast Asia guest Columnist: Tnooz, e27,
WebinTravel, …
THE ROLE OF THAILAND IN ASEAN
WHY
THAILAND?
Biggest Ready Online Market
in SEA
Mobile Addicted
Users
Asia’s Tourism
Hub
World’s top Social
Media city
Low Living Cost
Shopping/Fashion
Lovers
Largest Expat
Community
THAI STARTUP ECOSYSTEM
Startups
Ecosystem
Talents
Co-working
spaces
Incubators
Angel
Investors
VCsLiving cost
Payment
infrastructure
Successful
companies
Advisors
GENERALMARKET OVERVIEW
Internet users: 26.2M
(37.7%)
GDP (Nominal):
$391B, per capital:
$5.727
69.52M people
ONLINE MARKET OVERVIEW
eCommerce in Thailand
Source: WhatsNews.asia - 2012
mobile-Commerce in Thailand
Source: Our Mobile Planet - Google
Mobile PaymentMobile commerce activities
SUCCESSFUL STORIES
Agoda
Ensogo
Tarad
AdMax
Ookbee
•Sold to LivingSocial,
seven numbers
•Aqquired by Komli
Media
• aqquired by Priceline
• Rakuten bought 67%
for $3.35M
•Valuation of $60M
(rumoured)
Overview & Statistics
• Thailand ICT overview 2013
• Thailand online market 2012
• Investment perspectives in Thailand
Tech portals
• E27/TechinAsia Thailand section – Leading Asia tech news portals
• Thumbsup – Top Thai startup website (mainly in Thai with Eng section)
• EcomEye – Southeast Asia eCommerce from Insiders’ views
• Bangkokstartup – Thai Startup Review
• Quora Thailand Startups – answers from locals & expats in Thailand
Events - Meetup
• Hubba/Launchpad co-working spaces’ events
• Bangkok Entrepreneurs – monthly events
• Bangkok Hospitality & Tourism Network
Thailand News
• BangkokPost/TheNation – The two most popular English newspapers in Thailand
• ThaiVisa – the most popular forum about Thailand by foreigners
• Coconut Bangkok – Lifestyle and events news
• RichchardBarrow – A well-known blog of a British guy about Thailand
DIGITAL GUIDE TO THAILAND
EcomEye.com
Southeast Asia eCommerce from Insiders’ views!
Twitter/Linkedin @ eMinhBui - mb@ecomeye.com
Success
Manpower
Inovation
Low cost
Exit

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Founders week asia thailand online ecommerce startup scene

  • 1. THAILAND’s ONLINE & ECOMMERCE MARKET @Founders Week Asia – Monday June 9, 2014 - Singapore @eMinhBui • Founder/Blogger @EcomEye.com – Southeast Asia eCommerce (based in Bangkok) • Ex-Regional/Local Marketing Director/Head of eCommerce Division @ several firms • Southeast Asia guest Columnist: Tnooz, e27, WebinTravel, …
  • 2. THE ROLE OF THAILAND IN ASEAN WHY THAILAND? Biggest Ready Online Market in SEA Mobile Addicted Users Asia’s Tourism Hub World’s top Social Media city Low Living Cost Shopping/Fashion Lovers Largest Expat Community
  • 4. GENERALMARKET OVERVIEW Internet users: 26.2M (37.7%) GDP (Nominal): $391B, per capital: $5.727 69.52M people
  • 6. eCommerce in Thailand Source: WhatsNews.asia - 2012
  • 7. mobile-Commerce in Thailand Source: Our Mobile Planet - Google Mobile PaymentMobile commerce activities
  • 8. SUCCESSFUL STORIES Agoda Ensogo Tarad AdMax Ookbee •Sold to LivingSocial, seven numbers •Aqquired by Komli Media • aqquired by Priceline • Rakuten bought 67% for $3.35M •Valuation of $60M (rumoured)
  • 9. Overview & Statistics • Thailand ICT overview 2013 • Thailand online market 2012 • Investment perspectives in Thailand Tech portals • E27/TechinAsia Thailand section – Leading Asia tech news portals • Thumbsup – Top Thai startup website (mainly in Thai with Eng section) • EcomEye – Southeast Asia eCommerce from Insiders’ views • Bangkokstartup – Thai Startup Review • Quora Thailand Startups – answers from locals & expats in Thailand Events - Meetup • Hubba/Launchpad co-working spaces’ events • Bangkok Entrepreneurs – monthly events • Bangkok Hospitality & Tourism Network Thailand News • BangkokPost/TheNation – The two most popular English newspapers in Thailand • ThaiVisa – the most popular forum about Thailand by foreigners • Coconut Bangkok – Lifestyle and events news • RichchardBarrow – A well-known blog of a British guy about Thailand DIGITAL GUIDE TO THAILAND
  • 10. EcomEye.com Southeast Asia eCommerce from Insiders’ views! Twitter/Linkedin @ eMinhBui - mb@ecomeye.com Success Manpower Inovation Low cost Exit