Your corporate website is the digital identity of your organization.In order to win in the e-marketplace, it is essential to move up in the digital value chain by leveraging the digital technologies, social media channels, predictive analytics, responsive website design, online marketing & seo, and enterprise content management systems to name a few.

1. eMeme Digital
1 Key Elements of Digital Marketing
2 Sample Budget Allocation Plan
3 Online Marketing KPIs & Metrics
4 Case Study
5 Contact for free digital marketing assessment

2. eMeme Digital
Businesses that leverage digital
solutions perform much better
financially.
According to a study by Capgemini Consulting
and the MIT centre for digital business,
companies that leverage digital technology, social
media, predictive analytics, responsive website
designs for their corporate websites demonstrated
significantly better bottom line results.
Source: http://www.capgemini.com/resources/the-
digital-advantage-how-digital-leaders-outperform-
their-peers-in-every-industry

3. Pay-Per-Click (PPC)B
Keyword Planning & Bidding Yes
Budget and Media Planning* Yes
Campaign design Yes
Landing Page design Yes
Conversion Optimization Yes
Social Media Marketing
Facebook account set up & branding Yes
Twitter account set up & branding Yes
Linkedin account set up & branding Yes
Seeding Posts Yes
Building Fans / Followers Yes
Content Development & Distribution
Blogs / Articles Yes
Press Releases Yes
RSS Feeds Yes
Infographics Yes
Other Channels
Viral Campaigns Yes
Affiliate Marketing Yes
Online Reputation Management Yes
Blogger Out-Reach Yes
Business Strategy and Analysis
Understanding business goals Yes
Market Analysis Yes
Keyword Analysis & Planning Yes
Competition Analysis Yes
Keywords Leadership & Ranking Position
Number of Keywords 20 to 200
Pagerank Yes
SEO On-Page Optimization
Meta Tags Optimization Yes
W3C Validations Yes
HTML Code Optimization Yes
Image & Hyperlink Optimization
(Alt, Anchor Texts and Titles) Yes
Google Analytics Setup & Monitoring Yes
Webmaster Tools Account Setup & Monitoring Yes
Robots.txt Yes
Sitemap.xml Yes
SEO Off-Page Optimization
Search Engine Submissions Yes
Link Wheel Creation Yes
Directory Submissions Yes
Social Bookmarking Yes
Backlinks (General) Yes
eMeme Digital
Key Elements of Digital Marketing

4. eMeme Digital
Sample Budget Allocation Plan
0
50000
100000
150000
200000
250000
300000
350000
1 2 3 4 5 6
Search Engine Optimization
(SEO)
SEM / PPC
Media Spending
SocMed
Content Dev/Distr
Other Digital Media
Channels

5. eMeme Digital
Online Marketing KPIs & Metrics
KPIs Description Metrics
KPI 1 Top Ranking (1-2nd Page in SERP) for the website for
business relevant keywords. (Keywords that hold potential
and qualitatively measured by estimated search
volume, competition, trends, and business capability)
70% of the keywords are mapped to search trends and
keyword planning tool to maximize traffic. 30% will be
company product or service specific.
50 – 200 traffic
generating
keywords over a
period of 6 - 12
months
KPI 2 Organic Non-Brand Web Traffic (As a percentage of Web
traffic and Volume)
15 – 30 % over a
period of 6 - 12
months
KPI 3 Inorganic (PPC) Web Traffic (As a percentage of Web traffic
and Volume)
Depends on
Spending Budget Vs
ROI
KPI 4 Back-links Activity, Submissions 3000 – 10,000 pm
KPI 5 Conversions % 0.5 – 1.5 %

6. eMeme Digital
Case Study
Client
• Leading online travel agency website
Business
Goals
• Increase Online Brand Visibility
• Leadership position in the search engine results pages in OTA
• Increase non brand search traffic
• Use social media to engage
Digital
Strategy
• SEO (On-page / Off-page), expansion of web pages
• SEM/PPC, Custom Landing pages, and Conversion Optimization
• Social Media Engagement, Online Reputation Management
• Affiliate Marketing / Viral Campaigns
Outcome
• Top page rankings for all flights and air travel related keywords
• 500% increase in organic non brand search traffic in 18 months

7. eMeme Digital
Contact for free digital marketing assessment
eMeme Digital
Level 1, Mid Town Plaza
Road No. 1, Banjara Hills, Hyderabad, 500033.
Email: jsam@e-meme.com
Mobile:+91-95050-71999
Mobile: +1-718-618-9729
Contact: