Workshop Brazil in Atlanta: beyond the beaten path

2. BRAZIL BEYOND THE BEATEN PATH

3. NORTH-AMERICAN MARKET The USA are the 2nd largest market sending tourists to Brazil 699,169 thousand American tourists have visited Brazil in 2007 They account for 14% of the international tourists visiting Brazil in 2007

4. NORTH-AMERICAN MARKET Data point out the need for diversifying the offer of tourism destinations and products to the North-American market

5. Availability of Flights from USA to Brazil* *April/2009 Air Carrier Flights/Week American Airlines 50 Continental Airlines 14 Delta Air Lines 27 JAL 3 Korean Air 3 TAM 53 United Airlines 14 TOTAL 164

6. Actual routes Coming routes Availability of Flights from USA to Brazil Los Angeles Dallas Chicago New York/Newark Atlanta Orlando Manaus Recife Salvador Belo Horizonte Rio de Janeiro São Paulo Brasília Miami Houston Washington D.C. Charlotte

7. RECOMMENDED ITINERARIES

8. RECOMMENDED ITINERARY OPTION 1 Manaus Belo Horizonte AM DF Brasília MG RJ Rio de Janeiro DAY 1 Atlanta – Manaus (AM) DAY 2 Amazonas DAY 3 Amazonas DAY 4 Amazonas DAY 5 Manaus (AM) – Brasilia (DF) DAY 6 Brasília DAY 7 Brasilia – Belo Horizonte (MG) DAY 8 Minas Gerais DAY 9 Minas Gerais DAY 10 Minas Gerais DAY 11 Belo Horizonte (MG) – Rio de Janeiro (RJ) DAY 12 Rio de Janeiro DAY 13 Rio de Janeiro DAY 14 Rio de Janeiro – Atlanta / Miami / New York

9. ECOTOURISM AND CULTURE Tourism products in the state of Amazonas (AM) Manaus AM

10. Manaus: Port and Architectonic Complex ECOTOURISM AND CULTURE

11. Manaus: Port and Architectonic Complex ECOTOURISM AND CULTURE

12. Manaus: Port and Architectonic Complex ECOTOURISM AND CULTURE

13. Manaus: Port and Architectonic Complex ECOTOURISM AND CULTURE

14. Manaus: Port and Architectonic Complex ECOTOURISM AND CULTURE

15. Manaus: Port and Architectonic Complex ECOTOURISM AND CULTURE

16. Manaus: Port and Architectonic Complex ECOTOURISM AND CULTURE

17. Manaus: Port and Architectonic Complex ECOTOURISM AND CULTURE

18. Manaus: Port and Architectonic Complex ECOTOURISM AND CULTURE

19. Manaus: Port and Architectonic Complex ECOTOURISM AND CULTURE

20. Manaus: Port and Architectonic Complex ECOTOURISM AND CULTURE

21. Manaus: Port and Architectonic Complex ECOTOURISM AND CULTURE

22. Manaus: Port and Architectonic Complex ECOTOURISM AND CULTURE

23. Negro and Solimões: where the two rivers meet ECOTOURISM AND CULTURE

24. Negro and Solimões: where the two rivers meet ECOTOURISM AND CULTURE

25. Jungle Lodges ECOTOURISM AND CULTURE

26. Jungle Lodges ECOTOURISM AND CULTURE

27. Jungle Lodges ECOTOURISM AND CULTURE

28. Jungle Lodges ECOTOURISM AND CULTURE

29. Jungle Lodges ECOTOURISM AND CULTURE

30. Jungle Lodges ECOTOURISM AND CULTURE

31. Bird Watching ECOTOURISM AND CULTURE

32. Bird Watching ECOTOURISM AND CULTURE

33. Bird Watching ECOTOURISM AND CULTURE

34. Bird Watching ECOTOURISM AND CULTURE

35. Mamirauá – Sustainable Development Reserve ECOTOURISM AND CULTURE

36. Mamirauá – Sustainable Development Reserve ECOTOURISM AND CULTURE

37. Mamirauá – Sustainable Development Reserve ECOTOURISM AND CULTURE

38. Mamirauá – Sustainable Development Reserve ECOTOURISM AND CULTURE

39. Mamirauá – Sustainable Development Reserve ECOTOURISM AND CULTURE

40. Fishery ECOTOURISM AND CULTURE

41. Fishery ECOTOURISM AND CULTURE

42. Parintins Festival ECOTOURISM AND CULTURE

43. Parintins Festival ECOTOURISM AND CULTURE

44. Parintins Festival ECOTOURISM AND CULTURE

45. Parintins Festival ECOTOURISM AND CULTURE

46. Parintins Festival ECOTOURISM AND CULTURE

47. CULTURE AND EVENTS Tourism products in Brasilia (DF) Brasília DF Manaus N E X T S T O P

48. Brasília: World Heritage CULTURE AND EVENTS

49. Brasília: World Heritage CULTURE AND EVENTS

50. Brasília: World Heritage CULTURE AND EVENTS

51. Brasília: World Heritage CULTURE AND EVENTS

52. Brasília: World Heritage CULTURE AND EVENTS

53. Brasília: World Heritage CULTURE AND EVENTS

54. Brasília: World Heritage CULTURE AND EVENTS

55. Brasília: World Heritage CULTURE AND EVENTS

56. Brasília: World Heritage CULTURE AND EVENTS

57. Brasília: World Heritage CULTURE AND EVENTS

58. Brasília: World Heritage CULTURE AND EVENTS

59. CULTURE AND ECOTOURISM Tourism products in Minas Gerais (MG) Brasília Manaus Belo Horizonte MG N E X T S T O P

60. Belo Horizonte CULTURE AND ECOTOURISM

61. Belo Horizonte CULTURE AND ECOTOURISM

62. Belo Horizonte CULTURE AND ECOTOURISM

63. Historical Center of Diamantina: World Heritage CULTURE AND ECOTOURISM

64. Historical Center of Diamantina: World Heritage CULTURE AND ECOTOURISM

65. Historical Center of Diamantina: World Heritage CULTURE AND ECOTOURISM

66. Historical Center of Diamantina: World Heritage CULTURE AND ECOTOURISM

67. Historical Center of Diamantina: World Heritage CULTURE AND ECOTOURISM

68. CULTURE AND ECOTOURISM Estrada Real (Royal Road) and Historical Cities

69. Estrada Real (Royal Road) and Historical Cities CULTURE AND ECOTOURISM

70. Estrada Real (Royal Road) and Historical Cities CULTURE AND ECOTOURISM

71. Estrada Real (Royal Road) and Historical Cities CULTURE AND ECOTOURISM

72. Estrada Real (Royal Road) and Historical Cities CULTURE AND ECOTOURISM

73. Estrada Real (Royal Road) and Historical Cities CULTURE AND ECOTOURISM

74. Estrada Real (Royal Road) and Historical Cities CULTURE AND ECOTOURISM

75. Estrada Real (Royal Road) and Historical Cities CULTURE AND ECOTOURISM

76. Estrada Real (Royal Road) and Historical Cities CULTURE AND ECOTOURISM

77. Estrada Real (Royal Road) and Historical Cities CULTURE AND ECOTOURISM

78. Estrada Real (Royal Road) and Historical Cities CULTURE AND ECOTOURISM

79. Estrada Real (Royal Road) and Historical Cities CULTURE AND ECOTOURISM

80. Estrada Real (Royal Road) and Historical Cities CULTURE AND ECOTOURISM

81. Estrada Real (Royal Road) and Historical Cities CULTURE AND ECOTOURISM

82. Serra do Cipó National Park CULTURE AND ECOTOURISM

83. Serra do Cipó National Park CULTURE AND ECOTOURISM

84. Serra do Cipó National Park CULTURE AND ECOTOURISM

85. Brasília Manaus Belo Horizonte Rio de Janeiro CULTURE, SUN & BEACH, ADVENTURE AND SPORTS Tourism products in Rio de Janeiro (RJ) RJ N E X T S T O P

86. Rio de Janeiro’s Beaches CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

87. Rio de Janeiro’s Beaches CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

88. Rio de Janeiro’s Beaches CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

89. Historic Heritage CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

90. Historic Heritage CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

91. Historic Heritage CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

92. Historic Heritage CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

93. Hanglider CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

94. Hanglider CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

95. Hanglider CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

96. Hanglider CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

97. Hanglider CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

98. Carnival CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

99. Carnival CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

100. Carnival CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

101. Carnival CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

102. Carnival CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

103. New Year’s Eve CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

104. Culture in Serra Verde Imperial CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

105. Culture in Serra Verde Imperial CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

106. Culture in Serra Verde Imperial CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

107. Culture in Serra Verde Imperial CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

108. New Years Eve in Rio Búzios Beaches and Golf CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

109. Búzios Beaches and Golf CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

110. Búzios Beaches and Golf CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

111. Búzios Beaches and Golf CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

112. Búzios Beaches and Golf CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

113. Beaches at Angra dos Reis’ Islands CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

114. Beaches at Angra dos Reis’ Islands CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

115. Beaches at Angra dos Reis’ Islands CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

116. Paraty CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

117. Paraty CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

118. Paraty CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

119. Paraty CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

120. Paraty CULTURE, SUN & BEACH, ADVENTURE AND SPORTS

121. RECOMMENDED ITINERARY OPTION 2 CE Recife Salvador Fortaleza BA PE DAY 1 Atlanta/Miami – Recife (PE) DAY 2 Pernambuco DAY 3 Pernambuco DAY 4 Recife (PE) – Salvador (BA) DAY 5 Bahia DAY 6 Bahia DAY 7 Bahia DAY 8 Salvador (BA) – Fortaleza (CE) DAY 9 Ceará DAY 10 Ceará DAY 11 Fortaleza (CE) – Atlanta/Miami*

122. CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE Tourism products in the state of Pernambuco Recife PE

123. Historic Heritage in Recife CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

124. Historic Heritage in Recife CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

125. Historic Heritage in Recife CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

126. Historic Heritage in Recife CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

127. Historic Heritage in Recife CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

128. Diving in Recife CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

129. Diving in Recife CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

130. Olinda: World Heritage CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

131. Olinda: World Heritage CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

132. Olinda: World Heritage CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

133. Olinda: World Heritage CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

134. Olinda: World Heritage CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

135. Olinda: World Heritage CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

136. Carnival of Olinda CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

137. Carnival of Olinda CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

138. Carnival of Olinda CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

139. Porto de Galinhas and Muro Alto Beaches CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

140. Porto de Galinhas and Muro Alto Beaches CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

141. Porto de Galinhas and Muro Alto Beaches CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

142. Porto de Galinhas and Muro Alto Beaches CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

143. Porto de Galinhas and Muro Alto Beaches CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

144. Porto de Galinhas and Muro Alto Beaches CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

145. Porto de Galinhas and Muro Alto Beaches CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

146. Fernando de Noronha National Marine Park CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

147. Fernando de Noronha National Marine Park CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

148. Fernando de Noronha National Marine Park CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

149. Fernando de Noronha National Marine Park CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

150. Fernando de Noronha National Marine Park CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

151. Fernando de Noronha National Marine Park CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

152. Fernando de Noronha National Marine Park CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

153. Fernando de Noronha National Marine Park CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

154. Fernando de Noronha National Marine Park CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

155. Fernando de Noronha National Marine Park CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

156. CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS Tourism products in the state of Bahia Recife Salvador BA N E X T S T O P

157. Salvador and Historic Center: World Heritage CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

158. Salvador and Historic Center: World Heritage CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

159. Salvador and Historic Center: World Heritage CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

160. Carnival CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

161. Carnival CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

162. Costa dos Coqueiros (Coconuts Coast) – Forte Beach, Sauípe Coast CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

163. Costa dos Coqueiros (Coconuts Coast) – Forte Beach, Sauípe Coast CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

164. Costa dos Coqueiros (Coconuts Coast) – Forte Beach, Sauípe Coast CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

165. Costa dos Coqueiros (Coconuts Coast) – Forte Beach, Sauípe Coast CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

166. Costa dos Coqueiros (Coconuts Coast) – Forte Beach, Sauípe Coast CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

167. Costa dos Coqueiros (Coconuts Coast) – Forte Beach, Sauípe Coast CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

168. Costa dos Coqueiros (Coconuts Coast) – Forte Beach, Sauípe Coast CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

169. Costa dos Coqueiros (Coconuts Coast) – Forte Beach, Sauípe Coast CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

170. Costa dos Coqueiros (Coconuts Coast) – Forte Beach, Sauípe Coast CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

171. Costa dos Coqueiros (Coconuts Coast) – Forte Beach, Sauípe Coast CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

172. Morro de São Paulo and Boipeba Beaches CULTURE, SUN & BEACH AND ECOTOURISM

173. Morro de São Paulo and Boipeba Beaches CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

174. Maraú Peninsula and Itacaré CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

175. Maraú Peninsula and Itacaré CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

176. Maraú Peninsula and Itacaré CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

177. Maraú Peninsula and Itacaré CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

178. Golf CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

179. Golf CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

180. Golf CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

181. Golf CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

182. Golf CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

183. Chapada Diamantina National Park CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

184. Chapada Diamantina National Park CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

185. Chapada Diamantina National Park CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

186. Chapada Diamantina National Park CULTURE, SUN & BEACH, ECOTOURISM AND SPORTS

187. CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE Tourism products in the state of Ceará (CE) Recife Salvador CE Fortaleza N E X T S T O P

188. Sun & Beach in Fortaleza CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

189. Sun & Beach in Fortaleza CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

190. Sun & Beach in Fortaleza CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

191. Sun & Beach in Fortaleza CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

192. Sun & Beach in Fortaleza CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

193. Sun & Beach in Fortaleza CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

194. Sun & Beach in Fortaleza CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

195. Sun & Beach in Fortaleza CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

196. From Morro Branco to Canoa Quebrada CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

197. From Morro Branco to Canoa Quebrada CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

198. From Morro Branco to Canoa Quebrada CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

199. From Morro Branco to Canoa Quebrada CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

200. Western Coast of Ceará CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

201. CULTURE, SUN & BEACH, ECOTOURISM Western Coast of Ceará

202. Western Coast of Ceará CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

203. Western Coast of Ceará CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

204. Jericoacoara National Park CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

205. Jericoacoara National Park CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

206. Jericoacoara National Park CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

207. Jericoacoara National Park CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

208. Jericoacoara National Park CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

209. Jericoacoara National Park CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

210. Jericoacoara National Park CULTURE, SUN & BEACH, ECOTOURISM AND ADVENTURE

211. THERE ARE MANY OTHER OPTIONS

212. What is it? Limited-time promotion for international trade; Who can participate: Travel and tour operators and agencies; www.braziltour.com/brasilnetwork

213. PROMOTIONAL AGENDA OF BRAZILIAN TOURISM IN USA FOR 2009 Workshops: 12 events; Roadshows: 3 events; Trade Show (Fairs): 7 events; Others: 3 events (Brazil Film Festival, Brazilian Day). 25 events all over the country.

215. Contacts : East Coast – New York Director: Miguel Jerónimo E-mail: [email_address] Phone: 646 378 2126 West Coast – Los Angeles Director: Vilma Varga E-mail: [email_address] Phone: 310 341 8394