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Roadshow do Brasil no Canadá


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Apresentação da EMBRATUR durante o Roadshow do Brasil no Canadá.

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Roadshow do Brasil no Canadá

  1. 1. Brazil Roadshow in Canada May 19th - Montreal May 21st - Toronto
  2. 3. Plano Aquarela (Watercolor Plan) – Phase I <ul><li>2003 </li></ul><ul><li>Establishment of the Ministry of Tourism*; </li></ul><ul><li>EMBRATUR: International Promotion; </li></ul><ul><li>The National Tourism Plan (NTP), with goals until 2007, was launched. </li></ul><ul><li>2004/2006 </li></ul><ul><li>Plano Aquarela (Watercolor Plan) – Brazil’s International Tourist Marketing (Phase I); </li></ul><ul><li>Launching of the MARCA BRASIL (Brazil Brand) (2005). </li></ul><ul><li>Interviews were made in South America, Europe, North America, Asia and with foreign tourists in Brazil, which defined 18 priority markets . </li></ul>
  3. 4. <ul><li>Reasons to choose Brazil: </li></ul><ul><li>Sun and beach; </li></ul><ul><li>Live Culture; </li></ul><ul><li>Discover new destinations; </li></ul><ul><li>People; </li></ul><ul><li>Natural beauty; </li></ul><ul><li>Recommendation. </li></ul>The Results – Surveys <ul><li>The best of Brazil: </li></ul><ul><li>Nature: 75%; </li></ul><ul><li>People (happiness): 52%. </li></ul>
  4. 5. Definition of 5 major segments and their niches: Sun and Beach Ecotourism Culture Sports Business & Events + Discover Brazil
  5. 6. Plano Aquarela (Watercolor Plan) – Phase II <ul><li>Criteria for priorities per countries: </li></ul><ul><li>Attractiveness of the market; </li></ul><ul><li>Larger number of current tourists; </li></ul><ul><li>Larger daily expenditure; </li></ul><ul><li>Larger average stay; </li></ul><ul><li>Growth rhythm; </li></ul><ul><li>Market growth potential; </li></ul><ul><li>Potential tourist's level of interest. </li></ul><ul><li>Increase of tourists number; </li></ul><ul><li>Growth in the foreign exchange inflow; </li></ul><ul><li>Increase in the current average stay. </li></ul>2007/2010 PRIORITIES COUNTRIES 2007-2010 GENERAL OBJECTIVES
  6. 7. Foreign Tourist Arrivals TOP Markets* 1 st Argentina 920.210 2 nd USA 699.169 3 rd Portugal 280.438 4 th Italy 268.685 5 th Chile 260.430 6 th Germany 257.719 7 th France 254.367 8 th Uruguay 226.111 9 th Spain 216.373 10 th Paraguay 206.323 … 15 th Canada 63.963 *2007
  7. 8. 20% International Arrivals (2003-2008) Source: Infraero (Airports Management)
  8. 9. 132% Total Expenditure (2003-2008) Source: Brazil Central Bank / US$ milions
  9. 10. Availability of direct flights from Canada to Brazil Flight Details: AC 090 Toronto – São Paulo AC 091 São Paulo – Toronto Air Carrier Flights/Week Air Canada 7 TOTAL 7 or connecting flights through USA
  10. 11. Actual routes Coming routes Availability of Flights from USA to Brazil Los Angeles Dallas Chicago New York/Newark Atlanta Orlando Manaus Recife Salvador Belo Horizonte Rio de Janeiro São Paulo Brasília Miami Houston Washington D.C. Charlotte
  11. 12. THE CANADIAN MARKET 63,963 thousand Canadian tourists have visited Brazil in 2007 93% intend to come back 16,6 days is the average of stay for leisure Source: EMBRATUR 2007
  12. 13. <ul><li>Top reasons to choose Brazil </li></ul><ul><li>Excellent infrastructure for leisure tourism; </li></ul><ul><li>Wide variety of destinations and products; </li></ul><ul><li>Positive Image; </li></ul><ul><li>Unique life style (culture diversity); </li></ul><ul><li>Biodiversity (largest biodiversity of the planet). </li></ul>
  13. 14. Rio de Janeiro Santa Catarina State Salvador Recife and Olinda The Amazon Forest Minas Gerais Iguassu Falls and Parana State
  14. 15. <ul><ul><li>Recife and Olinda are main historical destinations and hold a very unique form of Carnival; </li></ul></ul><ul><ul><li>The paradisiac islands of Fernando de Noronha can be reached by a 2 hour flight and is considered one of the best diving spots in Brazil; </li></ul></ul><ul><ul><li>Pernambuco has a very unique culture: it is known for its cuisine and its cultural expressions like “frevo” and “maracatu”; </li></ul></ul>
  15. 16. <ul><ul><li>Home to a rich African heritage; </li></ul></ul><ul><ul><li>It holds many historic churches, African-originated religions, spicy cuisine and a sort of martial art called “Capoeira”; </li></ul></ul><ul><ul><li>Beach resorts located throughout Bahia, which offer numerous activities like water sports and golf courses; </li></ul></ul>
  16. 17. <ul><ul><li>A variety of attractions like the Christ the Reedemer, voted as one of the 7 New Wonders of the World; </li></ul></ul><ul><ul><li>Very cosmopolitan city and home to Brazil’s largest festival - the Carnival; </li></ul></ul><ul><ul><li>In its surroundings it is possible to experience a variety of attractions, from beaches to ecotourism and culture sites. </li></ul></ul>
  17. 18. <ul><ul><li>History, a rich and unique cuisine, warm hospitality, hill stations & spas, and national parks where extreme sports can be practiced; </li></ul></ul><ul><ul><li>The towns of Ouro Preto, Tiradentes, Mariana, Sao Joao del Rey, among others, compose one of the the most important historical complexes in Brazil; experience countryside life (on their “fazendas mineiras”), solidary tourism and religious and natural sanctuaries. </li></ul></ul><ul><li>Estrada Real (the Royal Road), that goes from Paraty, in the state of Rio de Janeiro to old cities in Minas Gerais, consists of old trails used by Indians and explorers called “Bandeirantes”. </li></ul>
  18. 19. <ul><ul><li>Foz do Iguaçu offers one of the most beautiful natural wonders of Brazil: the Iguaçu Falls, which consist of approximately 275 waterfalls; </li></ul></ul><ul><ul><li>Foz do Iguaçu is also the final destination of Parana’s newest tourism product – The Great Brazil Express train service; </li></ul></ul><ul><ul><li>At Foz do Iguaçu one can visit bird parks, the neighbouring countries of Paraguay and Argentina and the Itaipu Dam, the world’s largest river dam; </li></ul></ul>
  19. 20. <ul><ul><li>Santa Catarina is a state which had been greatly influenced by European immigration: Portuguese, German, Polish, Austrian and Italian immigrants have left their cultural heritage in this State’s cuisine, language and cultural expressions; </li></ul></ul><ul><ul><li>The world’s second largest Oktoberfest is held every year in the city of Blumenau; </li></ul></ul>
  20. 21. <ul><ul><li>Its capital Florianopolis, mostly on an island territory, holds more than 40 different beaches and offers a variety of water sports activities, historical sites; </li></ul></ul><ul><ul><li>The state also offers some of the most visited winter and mountain destinations of Brazil; </li></ul></ul>
  21. 22. <ul><li>Rio de Janeiro </li></ul><ul><li>Florianópolis </li></ul><ul><li>Salvador </li></ul><ul><li>Recife </li></ul><ul><li>Fortaleza </li></ul>
  22. 23. Brazil is a sun-filled country where the sun shines all year round, waters are warm, there is plenty of coconut tree shades and fresh sea breezes. These elements combine harmoniously in the most beautiful beaches. <ul><li>Rio de Janeiro – Búzios: charming beaches with sophisticated people; </li></ul><ul><li>Fortaleza – Canoa Quebrada: rustic place, fishermen´s village; </li></ul><ul><li>Salvador – Caravelas: large patches of mangroves; </li></ul><ul><li>Salvador – Costa do Sauípe: totally planned landscaping; </li></ul><ul><li>Florianópolis – Bombinhas: one of the most sought-after diving places. </li></ul>
  26. 27. <ul><li>Fernando de Noronha </li></ul><ul><li>Iguassu Falls </li></ul><ul><li>Chapada Diamantina </li></ul><ul><li>Manaus and Belém (Amazon) ‏ </li></ul><ul><li>Pantanal </li></ul>
  27. 28. <ul><li>Over 3.3 million square miles on lands offering a wide range of Natural Parks and Reserves and Environmental Protection Areas, many of which have been granted by UNESCO the status of Natural Heritages of humanity; </li></ul><ul><li>5 different kinds of biomes: Atlantic forest, Cerrado, Caatinga (Brazilian Savannahs), Wetlands ( Pantanal Matogrossense ), Pampas and the Amazon Forest. </li></ul>
  30. 31. PANTANAL
  31. 32. <ul><li>Arraial do Cabo </li></ul><ul><li>Rio de Janeiro </li></ul><ul><li>Brotas </li></ul><ul><li>Florianópolis (Joaquina Beach) ‏ </li></ul><ul><li>Chapada Diamantina </li></ul>
  32. 33. Not only is soccer the most popular sport in the country. Brazil created beach volleyball and again exported it to the world. In 2007, Rio de Janeiro held the Pan American Games, hosting 42 countries and proving its growth in sports, had 659 athletes. There was an outstanding preparation for the games as acclaimed by all athletes, public and specialists.
  36. 37. <ul><li>Rio de Janeiro </li></ul><ul><li>Brasília </li></ul><ul><li>Salvador </li></ul><ul><li>Recife </li></ul><ul><li>Minas Gerais </li></ul>
  37. 38. <ul><ul><li>From clay to textiles, music and dance, Brazil will indulge your senses taking you in on a cultural journey. </li></ul></ul><ul><ul><li>BRAZILIAN CUISINE is a mix of influences from Europe, Indigenous Brazil and Africa and influencing the world in turn, indulging our visitors with remarkable quality: Exotic fruits and spices, Seafood is a highlight, Traditional barbecue and over 2000 species of fresh water fish from Amazon. </li></ul></ul>
  38. 39. <ul><ul><li>BRAZIL has attracted a great number of tourists interested in learning a little of the nation´s past, through its large historical-cultural heritage: Towns and sites of European architectural and historical features, buildings which reveal different world customs, trends and techniques, Various other UNESCO World Heritage sites; Brasília - A fully planned capital designed with modernity and creativity, Olinda, Ouro Preto, Salvador, São Luís and São Miguel das Missões. </li></ul></ul>
  39. 40. <ul><ul><li>Brazil popular festivals and celebrations are internationally known and attract millions of foreign tourists to the country every year. In these celebrations, it is almost impossible to remain a mere spectator, everyone participates enthusiastically: Carnival – Brazilian biggest celebration, held mainly in cities like Rio de Janeiro, São Paulo, Salvador and Olinda, New Year – one of the most popular celebrations (majestic in Rio de Janeiro) and other celebrations likethe German Oktoberfest, the Amazon Carnival of Parintins, June Feasts, among others; </li></ul></ul>
  42. 43. <ul><li>Rio de Janeiro </li></ul><ul><li>Salvador </li></ul><ul><li>Recife </li></ul><ul><li>Belo Horizonte </li></ul><ul><li>São Paulo </li></ul><ul><li>Manaus </li></ul><ul><li>Curitiba </li></ul><ul><li>Porto Alegre </li></ul>
  43. 44. Fashion, culture, popular celebrations, music. All that and much more. Brazil is a land for good and growing opportunities for old and new business, conventions and incentives: Brazil helds the best positioning in Latin America and the 2nd position in the Americas (USA – 1st position) and according to the Tourism Satellite Account 2008-2018, a study by WTTC – World Travel & Tourism Council, Brazil is one of the leading countries with the largest growth in business travel;
  44. 45. Ranking ICCA Source: ICCA
  46. 47. <ul><li>A foreign tourists survey revealed: </li></ul><ul><li>99% recommend Brazil; </li></ul><ul><li>86% of our visitors plan to return to Brazil. </li></ul><ul><li>Reasons to come back to Brazil: </li></ul><ul><li>37% new destinations; </li></ul><ul><li>35% natural beauty; </li></ul><ul><li>23% people; </li></ul><ul><li>11% just loved Brazil. </li></ul>
  47. 48. <ul><li>Workshops: </li></ul><ul><li>Philadelphia , NY and NJ (June), Chicago (September), Washington & Boston (October). </li></ul><ul><li>Trade and Travel shows: </li></ul><ul><li>New York Travel Times Show – February </li></ul><ul><li>Seatrade in Miami – March </li></ul><ul><li>Adventure Travel Expo in NYC – October </li></ul><ul><li>International Tourism and Trade Show in Montreal – October </li></ul><ul><li>Other events: </li></ul><ul><li>Brazilian Film Festival in New York and Miami - June </li></ul><ul><li>Destination Brazil Showcase – Fam trip to Brazil - May </li></ul><ul><li>Brazilian Day in New York – August </li></ul><ul><li>Panel discussion: Top Travel Specialist Awards by CondeNast Traveler in NY – October </li></ul><ul><li>USTOA Conference & Marketplace, Banff, Canada - December </li></ul>
  48. 50. Contacts : East Coast – New York (USA and Canada) Director: Miguel Jerónimo E-mail: [email_address] Phone: +1 646 378 2126 West Coast – Los Angeles (USA and Canada) Director: Vilma Varga E-mail: [email_address] Phone: +1 310 341 8394
  49. 51. Thank you!