The success of online stores depends on how well they are optimized for search engines. There are a number of things you can change on your Magento site in order to appropriately optimize it for search rankings.

1. Magento – SEO Tips
and Default Settings
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2. Introduction
 The success of online stores depends on how well they are optimized
for search engines.
 There are a number of things you can change on your Magento site in
order to appropriately optimize it for search rankings.

3. SEO Tips and Default Settings for Magento
 Meta Tag for products
Your site is designed to sell products. Therefore the importance of Meta tags can
hardly be over emphasized. The fieldsauto generation feature of Magento 2 sets
templates for Meta data of products.
 SEO friendly URLs
Your specified SKU decides the URL of your product in Magento.
 Meta tags for categories
Magento 2 allows you to set up meta tags at the store view level. You can
overwrite the meta tag on a category level and also decide upon a URL of your
choice for that category.

4. SEO Tips and Default Settings for Magento
 Meta Tags for Homepage
The new Magento sets the default page as homepage as in earlier versions. So
when you change or upgrade to the latest version of Magento remember to
customize this important tag in content.
 Prefixes and suffixes for title tags
Magento allows you to add information before and after your title tag.
 Images optimization
This is vital for the speed of sites and directly affects ranking. A fast site has a
better ranking ability compared to a slower site.

5. SEO Tips and Default Settings for Magento
 Unique content
Magento offers tools to reduce duplicate content on your website. This includes
canonical Tags for various categories of products, Canonical tags for products,
and category path in products URL.
 Site indexing control
ROBOTS.TXT is an improved feature that edits robots.txt files easily from the
admin panel.
Meta Roboti s a default Meta robot set to INDEX, FOLLOW that is difficult to
customize for any page except Google
XML Site Map site maps in Magento are found in Stores. Images are added here
automatically, you can submit URL for site map to Robots.txt, and control the file
size.

6. Conclusion
 The new Magento does not offer HTML Sitemap. Using suffix and prefix for
you URL may lead to 404 errors. Meta data is added to all pages by default
and Google analytics tracking code can also be added.
 It is easier to implement Google AdWords in Magento web development
services by Elite Magento Development.

7. /elitemagentodevelopment
/elitemagentodev
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