Personal Information
Organization / Workplace
Moscow, Russian Federation Russian Federation
Occupation
Director of Human Experience Strategy at Starcom MediaVest Group Russia
Industry
Advertising / Marketing / PR
About
I always knew I wanted to work in advertising and marketing. Many years ago being a student I saw Axe Deodorant "Lift" TV commercial and thought how cool could it be to work on such an inserting brand. In five years time I worked on this brand in London. And already then, 10 years ago we were creating not just an ad campaign for the brand but truly engaging experiences for the consumers with brands.
Now it's where all marketing departments are trying to be, not to chase the consumer with the product but build relationships between consumer and the brand. In 2013 I've relaunched SMG Russia Strategy department focusing on understanding changing consumer behaviours, spotting cultural trends...
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11 years ago
Personal Information
Organization / Workplace
Moscow, Russian Federation Russian Federation
Occupation
Director of Human Experience Strategy at Starcom MediaVest Group Russia
Industry
Advertising / Marketing / PR
About
I always knew I wanted to work in advertising and marketing. Many years ago being a student I saw Axe Deodorant "Lift" TV commercial and thought how cool could it be to work on such an inserting brand. In five years time I worked on this brand in London. And already then, 10 years ago we were creating not just an ad campaign for the brand but truly engaging experiences for the consumers with brands.
Now it's where all marketing departments are trying to be, not to chase the consumer with the product but build relationships between consumer and the brand. In 2013 I've relaunched SMG Russia Strategy department focusing on understanding changing consumer behaviours, spotting cultural trends...