At the Electronic Entertainment Expo (E3) in Los Angeles, Microsoft announced a robust lineup of new Xbox 360 games, including a new installment of the blockbuster Halo franchise. The company also unveiled new content and entertainment experiences for Xbox LIVE and smart devices.

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Microsoft announced a robust lineup of new Xbox 360 Blo g : R4, R4i, Nintendo 3DS News and Review
games, including Halo 4
At the Electronic Entertainment Expo (E3) in Los Ang eles, Microsoft announced a robust lineup
o f new Xbox 360 g ames, including a new installment of the blockbuster Halo franchise. T he
company also unveiled new content and entertainment experiences for Xbox LIVE and smart
devices.
T he Xbox 360 console charg ed into its seventh Electronic Entertainment Expo (E3) today
buoyed by a bundle of blockbuster g ame releases led by Halo 4 and a set of new Categ o ry : R4 3DS Review R4i 3DS Cards
entertainment experiences that will push Xbox farther into the living room, and onto PCs, video g ames blog elektronichouse Nintendo
tablets and phones. 3DS Games
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Microsoft also revealed a set of new
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2. Microsoft also revealed a set of new about R4i 3DS Information, R4 R4i 3DS Tech
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including bring ing Internet Explorer to Share this blog
the console for the first time. T he
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company also introduced a new music
service and Xbox SmartGlass, a new Contact
app that bring s an immersive
entertainment experience to all
devices.
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“It’s a big year,” says Yusuf Mehdi,
chief marketing officer for Microsoft’s
Interactive Entertainment Business. He
notes that Xbox 360 this year will
continue its evolution from a g ame
console to a g ame and entertainment
console. “Xbox should be the first place you g o when you want entertainment in the living
room, or on your phone or Windows 8 PC or tablet.”
Since launching Xbox 360 in 2005, Microsoft has sold 67 million consoles and currently has 40 Last articles
million Xbox LIVE customers. T he company has also sold 19 million Kinects, the hands-free and
voice controller that works with the console. 41-Meg apixel Nokia 808 PureView coming to
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“Seven years in and with a 47 percent share of the console market in the U.S., Xbox 360 has Microsoft announced a robust lineup of new
truly hit its stride and become a centerpiece in the living room,” Mehdi says. Xbox 360 g ames, including Halo 4
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for truly fun
T his success, he says, is in larg e part due to Xbox LIVE, which offers a flood of entertainment
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options, and to Kinect, which transformed the Xbox 360 into a completely new device. “T his
year we’re transforming yet ag ain because we’re bring ing a whole new line of g ames and Nintendo Working on Future Handheld
entertainment, and throug h our software work we have revitaliz ed Xbox 360 in a way that Make your daug hter play video g ames
g ives you richer voice controls, better g estures and even more entertainment,” Mehdi says.
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Halo 4 Leads Blo c kbus ter G ame S eas o n Top 5 YouTube Personalities and Shows You
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True to the Xbox 360’s core g aming orig ins, this holiday’s blockbuster g ame title lineup Install Android O S on your laptop computer
includes “Halo 4” and the return of Master Chief, as well as new titles from the Forz a, Fable, g uide
Gears of War, Call of Duty, Madden and other epic franchises. T he Busts and the Best of E3 2012
Complet list
“We are committed to making sure Xbox is always home to the big g est blockbusters,” says
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3. David Dennis, g roup public relations manag er for Microsoft’s Interactive Entertainment
Business. “It’s shaping up to be one of the big g est holidays in history, which is unprecedented
g iven that we’re g oing into year seven of the Xbox 360’s life cycle. It’s g oing to be an Calendar
amaz ing holiday for people who love g ames.”
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T here will be new g ames for Kinect, such as T V show-inspired “South Park,” “Laz er,” the new
M T W T F S S
“Dance Central” installment, and a round of newly Kinect-enabled g ames such as “Splinter
1 2 3
Cell.”
4 5 6 7 8 9 10
“Games are really starting to shine with Kinect,” Mehdi says. “T he g ames really lig ht up, 11 12 13 14 15 16 17
whether you’re in ‘EA’ calling in plays with your voice or you’re playing ‘Splinter Cell’ and can 18 19 20 21 22 23 24
say, ‘Hey,’ and g et an enemy to come over when you’re hiding behind a rock. T here are just 25 26 27 28 29 30
g reat scenarios.”
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T he new content coming to Xbox LIVE this fall includes more movies, new and expanded
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television and sports partnerships (with NBA, NHL, ESPN and Monday Nig ht Football joining the
lineup), new apps, and a new multi-device music service, Xbox Music. X360 Pro
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Xbox LIVE already has more than 200,000 pieces of content
available in movies, television, music, sports and fitness, R4
many of which can be searched and powered by your voice Nintendo DS i XL
or g estures with the power of Kinect. “We want more content for more people, all made
Android Tablet
better with Xbox, Xbox LIVE and Kinect,” Dennis says. “We’re working to bring a broad, diverse
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4. set of content to Xbox, from Comedy Central to Nickelodeon to Univision – something for Dual Sim Mobile
everyone in every house.”
Microsoft has also announced a partnership with Nike, unveiling “Nike+ Kinect Training ,” an
exclusive new home fitness prog ram. T he custom prog ram, created by some of Nike’s top
athlete trainers, is specially desig ned to help athletes of all levels achieve their fitness g oals
in the comfort of their own homes.
Xbox Music, also coming this fall, will bring the best of popular existing services to one place,
letting the customer purchase music or subscribe to music on the console – and also on any
cloud-connected device.
“It’s the music service we’ve always dreamed of building , so it will really be the best of
download-to-own or subscription music,” Mehdi says. “You’ll be able to personaliz e and share
with your friends, and best of all, discover new music and integ rate it with your Windows 8
PC, tablet and phone.”
T he console is the primary g ateway to T V, movies, music and other entertainment for a
g rowing number of people around the world, says Mehdi, who adds that more people now
use Xbox to watch movies than they do to play g ames. Xbox LIVE subscribers spend an
averag e of 84 hours per month on the console.
And it’s not just passive viewing – Xbox 360 entertainment packs an integ rated, immersive
punch. For example, people who watch “Monday Nig ht Football” on Xbox LIVE will be able to
watch the g ame with friends sitting on couches all spread across the country, talking trash all
the while. Along the same vein, watching “Ultimate Fig hting Championship” will be
participatory, with viewers picking who they think will win a match, and baseball fans, who can
switch between multiple Major Leag ue Baseball g ames whenever they want.
“Entertainment is uniquely powered by Xbox,” Mehdi says.
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While watching T V or movies on Xbox in the living room, most people have their phone or
tablet in hand or nearby. Imag ine, then, if that device knew what you were watching and
offered unique ways to become even more immersed in that entertainment.
Xbox should be the first place you g o when you want entertainment in the living room, or on
your phone or Windows 8 PC or tablet.
Yusuf Mehdi, chief marketing officer for Microsoft’s Interactive Entertainment Business
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5. Enter Xbox SmartGlass, a “breakthroug h” new free app for all kinds of devices, including
Windows Phone, Windows 8, and other major platforms.
“SmartGlass takes all of your devices and first makes them all work tog ether, and second
works in concert with your Xbox to unleash a whole bunch of new scenarios,” Mehdi says.
“Imag ine being on the couch and watching a show or a g ame and having your tablet suddenly
lig ht up with information, and as thing s occur in the show, the tablet updates. It’s really, really
cool.”
SmartGlass means using your tablet to draw up a play in the Xbox 360 “Madden Football”
g ame before watching the play executed to perfection on your television. SmartGlass means
watching a movie and being presented with bonus features and related content on your phone
or tablet without having to lift a fing er.
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With Internet Explorer coming to Xbox, SmartGlass also means exploring and controlling your
favorite websites on your T V with a swipe, pinch or z oom on your tablet or phone’s
touchscreen.
“In the past when people have tried to put a Web browser on the T V, the experience has
always been difficult to navig ate,” says Lisa Worthing ton, senior public relations manag er for
Microsoft’s Interactive Entertainment Business. “You need to have something to input text
easily, but keyboards and mice don’t really belong in the living room and using a remote is
awkward.”
With SmartGlass, people can now use their phone or tablet to type text, pinch and z oom, and
even pin their favorite sites directly to the Xbox dashboard.
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6. “We recog niz e that people have these second devices in their hands while they’re consuming
T V,” she says. “But what they don’t have is an experience where those devices are talking to
each other and the television. Rig ht now devices don’t keep up in the living room. What we’ve
done is create an app that will release on all major devices and will enable devices to interact
with your Xbox.”
Take HBO ’s hit show “Game of T hrones” – with SmartGlass, fans of the show can now not only
watch, but explore locations, characters, interactive maps and intricate family trees while
watching the show.
T houg h the SmartGlass app will also support other major platforms, it’s “g oing to be best on
Windows 8 devices,” Mehdi says.
“We think it’s a win-win for consumers and a win-win for our business, because you’ll be able
to use any device that you have, but you’ll want to use a Windows 8 tablet or Windows
phone,” he says.
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