Npcs (www.niir.org) newsletter 25

NPCS NEWSLETTER - ISSUE 25
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Projects Covered in this Issue
 Zeolite 4a (Detergent Grade)
 Functional Food based Bakery Products (Bread, Cookies and Biscuits)
 Potato Starch
 Fruit Processing (Mango, Pineapple & Passion Fruits Concentrates)
 M.S. & H.T. Nuts & Bolts
 Paper Manufacturing Plant with Pulp from Bamboo, Wood and Grass
 Maize Processing Unit
 Aluminium Fluoride
 Dairy Farming (500 Cows)
 Sanitary Napkins
 I.V. FLUID
 Pickles (Various Types)
 Epoxy Resin
 Antimony Potassium Tartrate
 Animal Feed from Bagasse
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 Castor Oil (Extraction and Refining)
 Dehydrated Onions (100% E.O.U.)
 Fly Ash Beneficiation
 Activated Carbon (From Coconut Shell)
 Fortified Rosin (Used in Paper Industry)
 Copper Sulphate
 Precipitated Calcium Carbonate
 Disposable Plastic Syringes
 Saline and Dextrose Fluid (IV)
 Diabetic Food
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Zeolite 4a (Detergent Grade)
 Zeolite is said to be the most environmental friendly input for detergent and has replaced
STAPP (sodium Tri Polyphosphate) as the softening agent. At present, there are only a few
manufacturers in India, meeting partly export and domestic markets. Keeping the increasing
demand for detergent powders which was at 15.50 lakh tonnes in last few years and
environmental consciousness among consumers, the scope for non-polluting detergent
building products is very good in future.
 Detergents, as a constituent of the overall FMCG industry, accounts for a near 12% of the
total demand for all FMCG products estimated at over Rs 530 bn. Detergents, chemically
known as alfa olefin sulphonates (AOS) are used as fabric brightening agent, anti-deposition
agent, stain remover and as a bleacher. A major input for the production of detergents is a
petrochemical, Linear Alkyl Benzene (LAB), while soaps rely more on an inorganic chemical,
caustic soda, as a major input.
 Zeolite 4a’s greatest use is in the field of laundry as, it can exchange calcium ions to produce
deminrealised water, then removes dirt and prevents dirt redeposit. Housing detergents
include the complete range of detergents used for everyday household cleaning needs. On
the other hand, industrial detergents have a wide variety and uses depending on their
formulated type. The household and industrial detergent market has huge growth potential
based on its variety of applications in household uses and industrial uses. The shift in the
lifestyle of people and global modernization are the key features of the drivers for household
detergents.
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Functional Food based Bakery Products
(Bread, Cookies and Biscuits)
 The two major bakery products, biscuits and bread, account for 82% of
all bakery production. The unorganized sector accounts for about half of
the total biscuit production. It accounts for 85% of the total bread
production and around 90% of the other bakery products estimated at
750,000 tonnes. The last includes pastries, cakes, buns, rusks and
others.
 The size of the bread market is estimated at close to Rs 17 bn. A limited
number of producers in the organized industry is supplemented by a
large number of units in the unorganized sector. According to industry
sources, companies, such as Blue Foods, Sweet Chariot, Nilgiris and
others are brushing up their strategies to be present in the fast growing
premium bakery segment. Britannia has since been joined by other
bread manufacturers like Candico (India), Elite Breads and a host of
others with small market presence. From a low priced commodity, bread
has graduated into a branded product with discriminating prices. Barring
Premium Bake, the others are priced high - almost double the standard
bread brands.
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Potato Starch
 Potato starch is starch extracted from potatoes. The cells of the root tubers of the potato
plant contain starch grains (leucoplasts). To extract the starch, the potatoes are crushed;
the starch grains are released from the destroyed cells. The starch is then washed out and
dried to powder.
 Starch is mainly used as material both in the manufacture of food and non-food products. In
food processing a lot of starch is converted to starch hydrolysate. It is also used as a
thickener in soups and gravies. Pre-gelatinized potato starch is used in considerable
quantities in instant puddings, in which its properties are preferable to those of cereal
starches. It is used in confectionery industry as a medium for molding cast candies such as
jelly beans and gum drops, as a thickening agent in synthetic jellies, for sauces, soups, and
stews.
 The global starch consumption is expected to grow from 13.6 million tons in 2012 to 16.28
million tons by 2017, at an estimated CAGR of 3.5% from 2012 to 2017. The North
America region is expected to continue its dominance on the global modified starch
consumption, however, due to the increasing impact for demand of convenience health food,
functional food, and the need to focus on alternate sources of starch, the Asian sub-continent
is expected to drive the growth of the industry for the next few
years. China and India are the leaders in the APAC market, driving the demand for modified
starch because of the changing lifestyles and growing economies, boosting the need for
convenience food sector.
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Fruit Processing
(Mango, Pineapple & Passion Fruits Concentrates)
 In volume terms, the total Indian market for fruit juices and related products, such as nectars squashes,
concentrates and fruit drinks, is estimated at equivalent of 500 mn cases. Of this, only 10% is accounted for
by packaged products and the rest is sold loose. Of the packaged products, 85% is made up of juices and
nectars. The market for branded fruit-based drinks (Maaza, Frooti, Slice and others), nectar drinks (Real and
Tropicana) and others is placed at Rs 8 bn. Of this Rs 6 bn is the market for fruit-based drinks and nearly Rs
2 bn is for fruit nectars. Besides, there is a large segment of kiosk vendors, especially in the urban areas,
whose size is estimated at between Rs 8 and Rs 10 bn. The overall market for fruit juices of all types would
thus be around Rs 18 bn.
 With the availability of a wide range of options, Indian consumers have become much more brand conscious
these days. Consequently, the domestic juice market has also witnessed the emergence of a number of
branded players. Current trends suggest that the domestic players are competing well with the multinational
companies. Entry of smaller brands is also a very good sign for the overall juice market in India:
 The juices market was led by fruit drink (0-29% juice) (representing 72.2% of the total value) followed by
nectar (30%-99% juice) and 100% fruit juice (from concentrate), with a 23.5% and 3.8% market share,
respectively. Vegetable juice accounts for the remaining 0.5% share.
 The fruit juice industry has made good progress in India. According to trade sources, the total market for
fruit drinks & nectars has reportedly shown a growth rate of 10 -15% per annum in the past. The Indian
market for fruit juices has reported an annual growth of 25-30%. The new sector which has potential to be
explored is combination of various products like fruit and milk combination, fruit-yogurt drinks that are more
natural & nutritious drinks.
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M.S. & H.T. Nuts & Bolts
 The overall fasteners market is estimated at about Rs 28 bn. While the organized sector (HT
fasteners) has a share of 65%, the balance of 35% is shared by unorganized sector and
imports. The imports in 2006-07 were Rs 8 bn, leaving Rs 2 bn or 7% as the market for the
unorganized sector in value terms. The market is heavily dependent on imports which have
been growing at close to 28.5% in recent period.
 General application fasteners are catered to by the unorganized sector where brand and
quality have little meaning and price is the main criteria for selection of the supplier. On the
other hand, high tensile fasteners are used in engineering applications, such as in the
automobile, industrial and other sectors. The varied applications include construction,
railways and the domestic sectors. The market is made up of OEM or bulk market; and the
replacement market (the retail market).
 Inspired by the phenomenal growth in the recent years, the leading companies in the
organized market have regularly been expanding their capacities. The boom has been due
mainly to the upswing witnessed by the automobile sector, the main end-user industry,
accounting for almost half of the demand for fasteners. The four major companies in the
industry are Sundaram Fasteners (turnover Rs 12 bn), the leader; Lakshmi Precision Screws
(Rs 1.9 bn), Mahindra Fasteners (Rs 408.5 mn) and Sterling Tools (Rs. 1.4 bn). Other units,
among the major players, are Guest Keen Williams (GKW) (Rs 1.1 bn), and Precision
Fasteners (Rs 770 mn).
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Paper Manufacturing Plant
with Pulp from Bamboo, Wood and Grass
 The world consumption of paper and paperboard is estimated at over 300 mn tonne a year.
It is constituted broadly of 30% of cultural papers (writing and printing), 14% of newsprint,
and the balance of kraft and packaging paper including paperboards. The Indian production
is about 2 to 3% of the global total. The Indian market is today growing at three times the
rate of the global average. India's paper industry plans to invest USD 2.5 bn in the next two
three years to add 2 mn tpa of paper and paper products production capacity. It will also
help in improving cost-competitiveness.
 Major players from the paper industry had lined up close to $2.5 bn worth of investment. For
instance, AP Paper planned for a capacity of 22,000 tpa at a cost of Rs 12.6 bn. Century
Textiles is putting up 70,000 tpa at a cost of Rs 3.85 bn. The largest investment is coming
from ITC with a 200,000 tpa pulp and paper capacity at a cost of Rs 25 bn. JK Paper,
Seshasayee Paper, TN Newsprint and West Coast Paper are also ramping up capacities. In
the meantime the industry had witnessed some significant takeovers: Triveni Tissues by ITC,
Sewa Paper by Ballarpur, Central Pulp Mills by JK Corp.
 Over the next five years, paper demand is projected to grow from 10.8 Million Tons in FY 11
to 14.7 Million Tons in FY 16, representing a CAGR of 6.4% and GDP multiple of 0.8x. Over
the long-term, the country’s paper demand is looking structurally positive as India’s per
capita paper consumption of 8.8 kg is well behind the global per capita consumption of 58
kg.
 The Indian Paper Industry is a booming industry and is expected to grow in the years to
come. The usage of paper cannot be ignored and this awareness is bound to bring about
changes in the paper industry for the better. It is a well known fact that the use of plastic is
being objected to these days. The reason being, there are few plastics which do not possess
the property of being degradable, as such, use of plastic is being discouraged.
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Maize Processing Unit
 Maize is one of the cereal grains which has been produced throughout India and is placed
3rd position in agricultural base production. Maize is constituted by hull, germ, protein,
starch and moisture. There is dry and wet milling process of manufacturing of starch, zein,
germ and hulls. Starch is the basic constituent of maize and it is converted to liquid glucose
by adopting series of digestion steps on starch. It will be basically enzyme and acid digestion
system. It may be enzyme - enzyme system or only acid digestion system. In the production
of liquid glucose there is some production of dextrose anhydride.
 Glucose syrup is used in hard boiled sweets and many dairy products, as a granulating agent
for tablet coating and as a vehicle for orally administered medical syrups in pharmaceuticals.
Glucose syrup is used in the manufacture of canned foods, confectionery, bakery products,
ice-creams, chewing tobacco, shoe polish and leather chemicals.
 Sorbitol is used as raw material for the manufacture of Vitamin-C and also as basic additive
material in toothpaste, creams, cosmetics, paper and numerous food products. It can also be
used as stabilizer and antioxidant in PVC resins, protective coatings, urethane rigid foams,
elastomers etc.
 The starch is the main product of a maize processing unit, which is consumed in various
other industries like food, pharmaceuticals, textiles, paper, hotels and restaurants, etc. The
other products include Gluten, Germ, Fibre (husk) and Corn Steep Liquor. Gluten has great
demand in animal feed industry because of its high protein content (70%). Germ is
expressed to extract germ oil which is a low cholesterol containing edible oil. Fibre, mainly
the husk, is used by animal feed manufacturers. It has demand in wet form itself for animal
feed. Corn Steep Liquor is one of the substrates for culture media for manufacturing of
antibiotics and other microbial production systems.
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Aluminium Fluoride
 Aluminium fluoride is used in many industrial processes. It is one of the minor constituents
added to the electrolytic cells during the production of metallic aluminium. It is also used in
the preparation of white enamels, as an anti-reflection coating in complex optical systems,
as a constituent in welding fluxes, and in the preparation of fluorine containing glasses,
Aluminium fluoride (AlF3) is an inorganic compound used primarily in the production of
aluminium. This colorless solid can be prepared synthetically but also occurs in nature. It is
used in the production of aluminium metal.
 The industrial and use categories of AlF3 are IC8, UC40 and UC43. The main use of AlF3 is as
a temperature-regulating agent, a pH-regulator and as a solubility enhancer of aluminium
oxide in the electrolyte solution in the production process of aluminium. The use of AlF3 as
such results in a lowering of the energy consumption in the aluminium pot. The raw material
(aluminium oxide) is melted and split in aluminium and oxygen. The minor downstream uses
of AlF3 are for metal treatment and for optical coating as an essential component of
antireflective coatings and in semiconductors. A total of 52 tonnes of AlF3 was sold to
traders, for which it is also assumed that it is used for other purposes than aluminium
production. As no other significant uses were reported, neither by producers nor by
downstream users, it is assumed that the main application is for production of aluminium,
which is in general agreement with the information provided by the producers (> 99.6%
used for aluminium production). As a consequence the risk assessment will focus on this
particular use.
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Dairy Farming (500 Cows)
 In India dairying has been practiced as a rural cottage industry since the remote
past. Semi commercial dairying started with the establishment of military dairy farms
and cooperative milk unions throughout the country towards the end of the
Nineteenth century. However market milk technology may be considered to have
commenced in 1950, with the functioning of the Central Dairy of Aarey milk colony,
and milk product technology in 1956 with the establishment of AMUL Dairy, Anand.
 The global market for Dairy Products is forecast to reach US$494 billion by the year
2015. Recovery in consumption post global recession, continuing population growth,
rising demand from developing countries, trade liberalization, and continued growth
in advertising are expected to fuel market growth. The demand for quality dairy
products is rising in all over the world especially in developing countries, therefore to
improve quality of milk and dairy product.
 India is the world’s largest milk producer, accounting for more than 13% of world’s
total milk production. As it is the world’s largest consumer of dairy products, but
consuming almost 100% of its own milk production. Dairy products are a major
source of cheap and nutritious food to millions of people in India and the only
acceptable source of animal protein for large vegetarian segment of Indian
population, particularly among the landless, small and marginal farmers and women.
In India, about three-fourth of the population live in rural areas and about 38% of
them are poor.
 The Indian dairy farming industry is growing rapidly to meet the demands of the
consumers in milk and milk products. The government had started a National Dairy
Plan Phase 1 (NDP P1) in 2012 with an estimated investment of more than 2000
crores that will be implemented till 2016 – 17.
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Sanitary Napkins
 Today, the global market for absorbent hygiene products is over US$ 50 bn (including
wipes). Feminine hygiene (lady napkins) is hygiene absorbent products engineered to absorb
and retain body fluid without causing any leakage.
 Although they are not yet the national standard, sanitary napkins are being perceived as
more of a necessity and less of a luxury in India. Urban women make up 20% of the
country’s sanitary napkin market. In 2008, there were 96 million women in urban India and,
at that time, it was projected that that number would increase by 17% to 1.2 billion women
in 2013. With this predicted population growth, the sanitary napkin market could potentially
be valued at as much as USD$365m in 2013, up from US$166.1m in 2008.
 India’s sanitary napkin market has significant profit potential. The demand for such
products is stable; purchases are recurring and not subject to normal business cycles.
Procter & Gamble’s brands, Whisper and Pampers maintained their strength within their
respective categories during 2011. Procter & Gamble’s spend on advertising and marketing
communication for hygiene products was notably higher than that on home care. The wider
acceptance of sanitary protection in rural India also helped the company maintain its edge
over local players. Close rivals Kimberly-Clark, Johnson & Johnson, and Unicharm are also
riding high on the overall growth and mass acceptability of these products.
 The market for tissue and hygiene products will continue to grow over the forecast period,
backed by various demographics factors, including the increasing role of women in Indian
society, greater accessibility of these products to semi-urban and rural areas, and increasing
affordability due to a rise in disposable income. The increasing awareness of health and
hygiene are driving sales in India. The radical change in lifestyles and consumption habits of
modern Indian consumers, coupled with the influence of western culture in urban areas, are
also supporting growth.
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I.V. FLUID
 Intravenous fluids are fluids which are intended to be administered to a patient
intravenously, directly through the circulatory system. These fluids must be sterile to protect
patients from injury, and there are a number of different types available for use. Fluids are
given when someone's body fluid volume falls. There are a number of things which can cause
a drop in fluid volume. Vomiting and diarrhea are a classic example, which is why people are
encouraged to drink fluids when they are sick, to keep their fluid volume stable. Another
cause is blood loss, which causes problems both because people lose blood products, and
because they experience a loss in fluid volume. Electrolyte levels in the blood can also
become unstable as a result of rapid changes in fluid volume, in which case intravenous
fluids can be used to restore the balance.
 I.V. fluid demand is normally linked to the number of hospital beds. Observations show
that 18 bottles of I.V. fluids are consumed per bed per month in the country. The demand is
estimated to increase at a rate of 9 to 12% per annum. The present demand level is
estimated to be around 2200 Lakh bottles per annum. Areas with high population density
and average temperatures are major consumption areas of I.V. fluids. Demand is high Uttar
Pradesh, Rajasthan, Haryana, Bihar, Madhya Pradesh and West Bengal. North India alone
account for one third of the total demand in the country.
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Pickles (Various Types)
 In India, the pickles are being manufactured by a number of units. The manufacturing
process is simple and the top product is having great demand.
 There is not now-a-days much competition for these products in the market. The
consumption is increasing every year. The demand of Indian pickles in foreign countries is
quite high. Thus the exporters are getting high orders for good quality of products. The plant
and machinery are available indigenously.
 There is good demand for pickles in Andhra Pradesh and Orissa and also good export
market. Today a large number of branded products are in the market. Brand name is crucial
in market. If the manufacturers maintain the high quality and hygiene, the products can
move easily in the market. There is big competition in the market, even though there is good
market scope in domestic as well as in overseas markets.
 Although a pre-requisite for deciding on the product type, it is necessary to carefully
evaluate the existing competition present in the locality and the product mix being offered by
them.
 Mostly the pickle business operators promote their products by announcing different
schemes like “buy 2 get 1 free” or giving cutlery items on purchase of the product, etc.
Besides, jars used for the packing purposes are also made attractive and re-usable for
another purpose after the pickle has been used.
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Epoxy Resin
 In India only few companies are manufacturing epoxy resins and their
production is not sufficient to meet the growing demand. The demand is
mainly met by imports from either country, Germany. F.R.P. Japan, Netherland,
U.K., Belgicem U.S.A. etc.
 Epoxy resin due to its unique bonding characteristics, chemical resistance to
acids, alkalies etc.; high electrical insulation property etc. has established its
viability in use for different industrial and domestic purpose. This type of
combination of properties is not found with any other simple plastic materials.
However, industries are not so well acquainted with its unique merits and
hence the application is still limited in the country. The high-performance
thermosetting agents are used in coatings, electrical-electronic laminates,
adhesives, flooring and paving applications and composites.
 The worldwide market for Epoxy Resins is slated to reach 3.03 million tons by
the year 2017. Demand for these resins exhibits a cyclical pattern with
consumption falling during recession and picking up during an economic boom.
Future growth for epoxy resin is forecast to stem exclusively from emerging
economies of Asia-Pacific, Latin America and Eastern Europe. The region is
also forecast to display the overall fastest CAGR of about 7.6 percent through
2017, stemming from robust growth in the construction and automotive
sectors in China and India. By end-use segment, the paints and coatings
market registered largest market gains, sustained by heavy demand from
solvent-based paints and coatings sector.
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Antimony Potassium Tartrate
 Antimony Potassium Tartrate has a huge demand in the field of electroplating,
pharmaceutical, leather industry, textile industry, as insecticide, as a pesticide, as an
analytical reagent in laboratories etc. Antimony is a double salt also known as emetic tartar.
It is being added to certain rodenticides to make them less harmful if consumed by people or
pets accidentally as it causes vomiting.
 Antimony is used as pesticide to control snails and as insecticide to protect gladiolus and
citrus from thrips and from ant baits. According to a new market survey on "Pesticides
Market: India, China and Japan Industry Analysis, Size, Share & Forecast (2009 -
2016) India, China and Japan pesticide market revenue (collective) reached USD 11.7
billion in 2011 and is expected to reach USD 16.2 billion by 2016, growing at a CAGR of
6.8% from 2011 to 2016. Japan is expected to be the second largest pesticide market
after China by 2016.
 Demand and exports of herbicides will grow dramatically driven by the decline in farming
labor and growing export market by 2015. As farmers have to fight fungal diseases with
recurrent, fungicides will achieve the highest growth rate. Pesticide sales will achieve 4.8%
annual rate to reached 765,000 tons in 2015. By volume, the pesticide shall account for 26%
of the formulation in export volumes in 2015. Herbicide export growth will be mainly affected
by the growth of pesticide export, and production capacity of domestic formulation product
will further promote the growth of demand.
 The global market for crop protection chemicals, in terms of active ingredient volume was
estimated at 2,075.5 KT in 2011 and is expected to reach 3,136.1 KT by 2018, growing at a
CAGR of 3.2% from 2013 to 2018.
 Thus with the tremendous demand of pesticide, insecticides, textiles, leather and
pharmaceutical industries, Antimony Potassium Tartrate being the major ingredient has a
vast market and the researches indicate the demand will grow further in near future.
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Animal Feed from Bagasse
 The demand for food of animal origin is increasing in India due to economic growth,
population growth and urbanisation, which in turn means greater use of cereals and oilseeds
for animal feed. This is a trend in most developing countries. India is going through a
livestock revolution. In the past two decades the increase in demand were coped mainly by
expanding livestock population. However, declining land areas per agricultural population
forces India to intensify livestock production. Today, we are faced with an extraordinary set
of challenges of increasing food production of animal origin with all the other limitations like
land, water, weather etc and the question is how would we meet these demands. We also
have another challenge that the food we produce has to be highly cost efficient to make it
more sustainable. There animal husbandry is divided into three major industries:
 India has one of the largest populations of cattle in the world and ranks number one in milk
production. The country produces about 80 million tons of milk per annum with an annual
per capita consumption of 240 g/day. The dairy industry is spread across the whole country
and it is growing at an annual growth rate of 5%. Milk is from cows or buffaloes and the
buffalo breeds produce milk with a fat content of 7 to 8% compared to cow's milk, which has
a fat content of 4%. Most of the feed comes from grazing although a small portion of
concentrate feed containing various feed additives for enhancing milk production is being
given to cattle. Most of the feed manufacturers in India make both poultry as well as cattle
feed.
 Global population growth and expansion of developing economies have further boosted
demand for meat, requiring greater supply of feeds to match growing production. Despite a
decline in per capita meat consumption in the United States, demand for farm animal feed
was maintained by downstream industries, such as dairy farms.
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Castor Oil (Extraction and
Refining)
 Indian edible oil industry is composed of some 15,000 oil mills, 600 solvent extraction units, 250 vanaspati units
and over 600 refining units. These employ over a million people.
 In a large measure the dwindling state of the oilseeds production is attributable to the low crop yields, which
have fluctuated drastically. In the recent years, the production of oilseeds got stumbled to a very low of 691
kg/ha and recorded the average yield of 935 Kg/ha over next three years. This has adversely affected the
availability of edible oils in the country. The country has depended largely on imports to meet the domestic
demand pegged at around 12 mn tonne now.
 The production of oils from the solvent extraction sector has increased steadily to the level of 1.4 mn tonne. Of
the 1.4 mn tonne, 14% or about 195,000 tonne of output represents industrial oils. These, along with the
production from nine oilseeds, are expected to augment the domestic production to around 8 mn tonne.
 The edible oil segment is currently undergoing a metamorphosis as a result of spiraling prices of soft oils -
sunflower and soyabean.
 The edible oil industry is quite unique as its demand exhibits near price inelasticity. While oils have witnessed
sharp rise of 30 to 40% in the price of imported edible oil, the imports too have increased by 40%. Edible oil
imports were 1.5 mn tonne as compared to 1.1 mn tonne in the corresponding period in the next year.
 Accordingly, the total oilseed production has to increase substantially to 44.8 mn tonne, by 2015 from the
present level of around 23 mn tonne. This would result in higher availability of oil seeds for the mills to crush,
augmenting total edible oil production to nearly 13.5 tonne by 2015.
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Dehydrated Onions
(100% E.O.U.)
 Onion is an important vegetable crop grown in India and forms a part of daily diet in almost
all households throughout the year. India is the second largest producer of onion in the
world. Onion is one of the most important but perishable groups known. It is also used for
medical purpose. But due to non-availability of appropriate post-harvest storage facilities,
20-25% of the total produced onions are wasted, which in terms of value amounts to crores
of rupees. The right post harvest practices such as good processing techniques, and proper
packaging, transportation and storage (of even processed foods) can play a significant role in
reducing spoilage and extending shelf life. The industry consists of segments like processed
fruits and vegetables, cereal based products, dairy products, meat, poultry and fishery
products, beverages and confectionary. The global processed food market is estimated at
$3.2 trillion. The Indian food market is estimated at $182 billion. Food processing industry in
India is growing at 14% annum. The total food production in India is likely to double in the
next ten years and there is an opportunity for large investments in food and food processing
technologies.
 The Indian food production is estimated at 500 million tonnes and food processing industry
has immense potential. India is a large and growing market for food products as it is growing
at about 1.6% annum.
 Non-availability of onion during off-season creates major problem in the market. Hence, if
they are processed and stored during peak season and made available during this period,
then they command premium. With growing incomes, changing lifestyles and hectic daily
schedule, market for dehydrated onion is growing especially in urban areas. Dehydrated
products are the largest export products for international markets & international clients who
desire for quality products. These products are 100% export oriented to countries like UK,
Canada, Germany and many more.
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Fly Ash Beneficiation
 It is estimated that the total mineral wealth of flyash is approx. of the order of Rs.30,000
crore/year which is expected to grow 2.5 times by the end of the century. Significance of this
area could well be understood from the fact that, just 1 million ton of flyash if put to use for
different high value added applications has the potential of yielding a total turnover of
Rs.500 crore per year. By contrast, if the same amount of flyash is to be used for say
manufacturing of bricks, the total output may be to the tune of just Rs.25 crore.
 Current market investigation on the utilization of various flyash & application in the country
is virtually absent for commercial applications. It can be concluded that currently there is a
negligible market for these products though the potential may be substantial.
 The market prospects for high value added product is not easy to determine as the product
is not in commercial use and the technology is in its early stages of commercialization.
However, the market potential has been indicated for the products, that it may substitute in
future.
 The total market potential that exists for high value added products by 2000 AD is estimated
to be Rs.5000 crore. The actual market size has been estimated for metal extraction under
two different scenarios assuming setting up of a 1 lakh ton and 1 million ton flyash
processing plant.
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Activated Carbon
(From Coconut Shell)
 The activated carbon industry consists of more than 50 units spread countrywide most of which are in small-scale
industrial sector (SSI Sector). Of the total number of units in operation, only 10 to 12 units cater to the national
market while the other serve the local or regional markets. In general activated carbon is manufactured in the
northern region from wood charcoal (mostly made from pinewood) whereas in the southern region, it is made
from charcoal of the hard shell of coconut.
 The demand for activated carbon (AC) is expected to grow due to the new demand in mercury control technology
for industrial air purification applications. Demand for activated carbon in mercury control applications alone is
forecast to grow more than fivefold to 520 million pounds. Since powdered activated carbon (PAC) is
overwhelmingly the product type used in mercury control technology, the PAC segment will expand to account for
two-thirds of US product demand in 2014 in volume terms.
 Granular activated carbon (GAC) types will see strong gains through 2014 as well, due primarily to expanded use
of activated carbon filter systems in municipal drinking water treatment.
 World demand for virgin activated carbon is forecast to expand an impressive 9.0 percent per annum through
2014 to 1.7 million metric tons. The US represents the largest national market for activated carbon in the world.
 Demand for carbon black in overseas markets, particularly the US and Japan, has started picking up in the recent
past, with China, India, and Central and Eastern Europe showing much higher demand.
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Fortified Rosin
(Used in Paper Industry)
 The quest for increased productivity, as well as increasingly demanding final product quality specifications and a
variety of environmental and economical pressures resulted in almost universal penetration of chemical
applications to all paper and board grades. Chemical additives used in paper making can be divided into three
groups – general (commodity) and two classes of specialty chemicals – process and functional.
 Process chemicals are used to optimize the production process by increasing machine speed, runnability,
providing deposit control and reducing steam consumption. Retention aids, defoamers, fixative agents, biocides
and defoamers/ antifoam additives are some typical examples of process chemicals. Functional chemicals directly
affect paper quality and paper properties – color, water repellency, strength, printability, etc. Typical examples of
such functional chemicals are dyes, coating binders, strength and sizing additives.
 The Indian paper industry is one of the traditional industries of India consisting of over 500 units with an installed
capacity (excluding newsprint) of over 7.5 mn tonne per annum. The capacity utilization in the industry has
remained low at approximately 60% but has lately picked up. This owed partly to some 200 mills being small and
many of which were sick. Effectively, only 321 mills are operational.
 The consumption of paper products is growing at a fast pace of around 6.5% and is expected to further go up in
future. The world consumption of paper and paperboard is estimated at over 300 mn tonnes a year. The Indian
production is about 2 to 3% of the global total. The overall value of the market is estimated at Rs 250 bn. In
volume terms, the segment is presently estimated at over 6.9 mn tonnes. In addition to this, rise in literacy
levels, growth of print media and higher government spending on the education sector will have a positive impact
on paper industry in India which is likely to continue growing at 6-8 per cent.
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Copper Sulphate
 Copper sulphate is widely used as fungicide in agricultural field. Therefore demand of copper
sulphate directly depends upon the usage and development of agriculture in a country. In
India, the total installed annual capacity of 43 technical grades of pesticides and fungicide is
estimated at 148,000 tonnes of which only four grades (Mancozab 20,700 tonnes,
Monocrotophos 14,000 tonnes, Malathion 11,800 tonnes and Endo-sulphan 10,100 tonnes)
account for over 38% of the aggregate installed capacities.
 The Indian industry has been focusing on integrated crop management (ICM), increasing
exports of genuine pesticides & fungicide and concentrating on farmer-friendly activities.
With the global market rising, there are encouraging prospects for the Indian industry. The
pesticide industry is targeting a 10% share of global pesticides market and has been working
on the ICM program to introduce safer applications, spray devices and crop protection
through balanced use of biological and chemical pesticides. The exports cover pesticide
intermediates. Pesticides and fungicide exports from India were growing at the rate of 15%
and are expected to witness a more accelerated growth.
 Demand of copper sulphate is increasing rapidly for its use as a natural growth stimulant in
animals, as well as in prevention of E.coli and listeria. The food-grade Copper Sulfate
industry is a $1.2 billion industry growing at approximately 15% per year.
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Precipitated Calcium Carbonate
 Worldwide, almost 10 million tons of precipitated calcium carbonate
(PCC) is produced annually for use in a wide range of end use
applications. Roughly 70% of the total is consumed by the paper
industry for the filling and coating of paper. Large amounts of PCC
are also used in the filling of polymers, as a pigment in paint, and
as a thixotrope in sealant and plastisol formulations.
 The largest market for precipitated calcium carbonate (PCC) in the
United States is the paper industry, where it is used predominantly
as a filler. In 2010, approximately 90% of the PCC produced was
consumed by the paper industry. Growth was attributed to the
paper industry's conversion from acid papermaking technology to
alkaline and to the success of the PCC on-site satellite plant concept
where producers supply product from plants located adjacent to
paper mills.
 Forecast growth in Chinese PCC consumption reflects rising
domestic demand for paper, for paints and plastics in the
construction industry, and for rubber. Chinese PCC consumption is
forecast to rise by 6%py to reach 13Mt in 2014.
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Disposable Plastic Syringes
 The Indian healthcare sector, including pharmaceutical, diagnostics and hospital
services, is expected to more than double its revenues to Rs 2500 bn by 2014.
Expenditure on healthcare services, including diagnostics, hospital occupancy and
outpatient consulting, the largest component of this spend is expected to grow more
than 125% to Rs 1560 bn.
 The Indian market is expanding in all directions as a result of better affordability,
greater health consciousness and expanding medical service institutions. With a
population of 1.15 bn, India will need to at least 2 mn beds in the next 10 years in
order to attain a modest target of 2 per 1000 of population. With a total healthcare
value of USD 400 bn, the potential for Medicare equipment is, indeed large.
 Although there is a large untapped potential, the industry is confronted with
problems of low volumes, high cost of production/operation, and rapid obsolescence
as a result of accelerated, almost continuous, technological breakthroughs. The
fragmentation of production facilities forestalls any worthwhile effort at R&D. This
leads to industry's dependence on imported technology. Nonetheless, it is crystal
clear that with the fast commercialization process of the sector and upgradation of
medical facilities, the potential is sky-high.
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Saline and Dextrose Fluid (IV)
 The growth of I.V. fluid manufacturing was faster than the growth rate of drugs. I.V fluids
are the solutions applied directly to the vein of a patient who suffer from the weaknesses due
to the deficiency of body fluids. These IV fluids are the best alternative which can yield
sudden result in the health of a patient by replenishing the body fluids.
 Liquid glucose and dextrose are being produced in the organized sector. Glucose is produced
in solid as well as in liquid form and dextrose is in anhydrous and monohydrous form. The
gap between the production and consumption of liquid glucose is removed by the import.
 I.V. fluid demand is normally linked to the number of hospital beds. Observations show that
18 bottles of I.V. fluids are consumed per bed per month in the country. The demand is
estimated to increase at a rate of 9 to 12% per annum.
 The present demand level is estimated to be around 2200 lakh bottles per annum. Areas
with high population density and average temperatures are major consumption areas of I.V.
fluids. Demand is high Uttar Pradesh, Rajasthan, Haryana, Bihar, Madhya Pradesh and West
Bengal. North India alone account for one third of the total demand in the country.
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Diabetic Food
 Type II diabetes has emerged as a leading cause of death and disability worldwide. In 2010, an
estimated 285 million people were living with diabetes. The number of people with diabetes in
developing nations is expected to rise 69% by the year 2030 – outpacing even the ‘pessimistic
scenario’ forecasts of earlier global disease models.
 In 2007 around 23.6 million Indians, had diabetes. Another 57 million Indians have what is called pre-diabetes,
in which individuals have higher than normal blood glucose levels, but not enough to be
classified having diabetes. Many of these individuals will be diagnosed with diabetes in the future and
also have a higher risk of developing heart disease and having a stroke.
 The market opportunities for bulk, intermediate, and consumer diabetic foods are significant. The
overall size of the diabetic packaged food market reached US$ 282.9 in 2009. Packaged foods that are
labeled as "suitable for diabetics," low–glycemic (i.e. foods containing carbohydrates that do not
cause a large rise in blood glucose), or low in sugar, are particularly good growth markets. As the
number of consumers with diabetes rises, naturally healthy foods, in both packaged and non-packaged
formats, will also benefit from diabetic trends.
 Antioxidants, such as lycopene from tomatoes and tocotrienols, and tocopherols from oil seeds and
cereal, are known to help prevent diabetes. In the weight-loss product market, widely used insulin
aids include chromium picolinate (chromate), chromium polynicotinate, conjugated linoleic acid, and
hydroxycitric acid.
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An ISO 9001:2008 Company
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 One of the leading reliable names in industrial world for
providing the most comprehensive technical consulting
services
 We adopt a systematic approach to provide the strong
fundamental support needed for the effective delivery of
services to our Clients’ in India & abroad
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 Project Identification
 Detailed Project Reports/Pre-feasibility Reports
 Market Research Reports
 Technology Books and Directory
 Databases on CD-ROM
 Laboratory Testing Services
 Turnkey Project Consultancy/Solutions
 Entrepreneur India (An Industrial Monthly Journal)
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 We have two decades long experience in project
consultancy and market research field
 We empower our customers with the prerequisite know-how
to take sound business decisions
 We help catalyze business growth by providing
distinctive and profound market analysis
 We serve a wide array of customers , from individual
entrepreneurs to Corporations and Foreign Investors
 We use authentic & reliable sources to ensure business
precision
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Requirement collection
Thorough analysis of the project
Economic feasibility study of the
project
Market potential survey/research
Report Compilation
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 Public-sector Companies
 Corporates
 Government Undertakings
 Individual Entrepreneurs
 NRI’s
 Foreign Investors
 Non-profit Organizations, NBFC’s
 Educational Institutions
 Embassies & Consulates
 Consultancies
 Industry / trade associations
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 Ayurvedic And Herbal Medicines, Herbal Cosmetics
 Alcoholic And Non Alcoholic Beverages, Drinks
 Adhesives, Industrial Adhesive, Sealants, Glues, Gum &
Resin
 Activated Carbon & Activated Charcoal
 Aluminium And Aluminium Extrusion Profiles & Sections,
 Bio-fertilizers And Biotechnology
 Breakfast Snacks And Cereal Food
 Bicycle Tyres & Tubes, Bicycle Parts, Bicycle Assembling
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 Bamboo And Cane Based Projects
 Building Materials And Construction Projects
 Biodegradable & Bioplastic Based Projects
 Chemicals (Organic And Inorganic)
 Confectionery, Bakery/Baking And Other Food
 Cereal Processing
 Coconut And Coconut Based Products
 Cold Storage For Fruits & Vegetables
 Coal & Coal Byproduct
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 Copper & Copper Based Projects
 Dairy/Milk Processing
 Disinfectants, Pesticides, Insecticides, Mosquito
Repellents,
 Electrical, Electronic And Computer based Projects
 Essential Oils, Oils & Fats And Allied
 Engineering Goods
 Fibre Glass & Float Glass
 Fast Moving Consumer Goods
 Food, Bakery, Agro Processing
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 Fruits & Vegetables Processing
 Ferro Alloys Based Projects
 Fertilizers & Biofertilizers
 Ginger & Ginger Based Projects
 Herbs And Medicinal Cultivation And Jatropha (Biofuel)
 Hotel & Hospitability Projects
 Hospital Based Projects
 Herbal Based Projects
 Inks, Stationery And Export Industries
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 Infrastructure Projects
 Jute & Jute Based Products
 Leather And Leather Based Projects
 Leisure & Entertainment Based Projects
 Livestock Farming Of Birds & Animals
 Minerals And Minerals
 Maize Processing(Wet Milling) & Maize Based Projects
 Medical Plastics, Disposables Plastic Syringe, Blood Bags
 Organic Farming, Neem Products Etc.
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 Paints, Pigments, Varnish & Lacquer
 Paper And Paper Board, Paper Recycling Projects
 Printing Inks
 Packaging Based Projects
 Perfumes, Cosmetics And Flavours
 Power Generation Based Projects & Renewable Energy
Based Projects
 Pharmaceuticals And Drugs
 Plantations, Farming And Cultivations
 Plastic Film, Plastic Waste And Plastic Compounds
 Plastic, PVC, PET, HDPE, LDPE Etc.
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 Potato And Potato Based Projects
 Printing And Packaging
 Real Estate, Leisure And Hospitality
 Rubber And Rubber Products
 Soaps And Detergents
 Stationary Products
 Spices And Snacks Food
 Steel & Steel Products
 Textile Auxiliary And Chemicals
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 Township & Residential Complex
 Textiles And Readymade Garments
 Waste Management & Recycling
 Wood & Wood Products
 Water Industry(Packaged Drinking Water & Mineral
Water)
 Wire & Cable
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Niir Project Consultancy Services
106-E, Kamla Nagar, New Delhi-110007, India.
Email: npcs.india@gmail.com , info@niir.org
Tel: +91-11-23843955, 23845654, 23845886
Mobile: +91-9811043595
Fax: +91-11-23841561
For more information, visit us at: www.niir.org
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