Ideation Bootcamp slides - How we took our idea from a niche, possibly undesirable product in 1995 to a $6b exit in 2002. Efraim Pettersson Ivener, serial entrepreneur, currently CEO of eKita. www.ekita.org

1. Ideation Bootcamp
May 2nd, 2012 - Tel Aviv
Efraim Pettersson Ivener
CEO @ eKita – www.ekita.org

2. “Ideation Bootcamp”
What Problem? - A need to refine ideas
How to Solve? - 5-reptition rule: getting to work
Who Needs? - Many FAQ's answered by iteration

3. What’s In An
Idea, Anyway?

4. Guy Kawasaki’s 4 Quadrants of
Innovation Few might
understand you
– but thats
a good thing!
You Want
STUPID
To Be Here!
Uniqueness
Dotcom/ Price
Apps
Value To Customer

5. 1995:
Connect Mobile
Vehicles
What Problem? - Mobile Fleet Communications
How to Solve?
Setup hotline call-center?
Give them a cellphone?
Who Needs? - Truck/shipping fleets

6. (Iteration 1, 2 & 3)
Connect Mobile Fleets!
Track Mobile Fleets!
Communicate-With-Mobile-
Fleets-From-Command-Center!

7. Communicate
With
Trucks

8. (Iteration 4)
Mobile Fleet Tracking
& Communication
What Problem? Communication & Tracking
How to Solve? GPS & Radio
Who Needs? Truckers, Shippers, Non-Critical Fleets

9. Wait a sec...
Analyze Target: FLEETS
Analyze Needs:
Mission-Critical Communications,
Command, Tracking, & Control
Analyze Methods: Just add water...

10. (Iteration 5)
Mobile Fleet Tracking
& Telemetry
What? - Full Tracking, Communication, Control
How? - GPS, Radio, Command-Console, Modem
Who? - Trucks, Police, Ambulances, Military,
Families, WAZE ;-), Ships, Car Insurance....
Pizza Hut....
(1995: $500m –> 2002: $6b –> 2010: $450b)

11. What’s In An
Idea, Anyway?

12. Thank You Founders!
Join Founders Institute
www.fi.co
“Check Check, Affirmative Mission Control
– OVER.”