3/3/2014

Google Desktop: VC Pitch | How to value Texxi | Sales Partners?

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3/3/2014

Google Desktop: VC Pitch | How to value Texxi | Sales Partners?

have garnered even more experience in many othe...
3/3/2014

Google Desktop: VC Pitch | How to value Texxi | Sales Partners?

The service itself requires judicious use of co...
3/3/2014

Google Desktop: VC Pitch | How to value Texxi | Sales Partners?

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Advertising Revenues VC Pitch: How to value Texxi for Sales Partners

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Emails from 2009 - 2010 showing the invention of using marketing to make taxis rides to destinations cheaper.

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Advertising Revenues VC Pitch: How to value Texxi for Sales Partners

  1. 1. 3/3/2014 Google Desktop: VC Pitch | How to value Texxi | Sales Partners? Web Images Groups News Products texxi pricing model Cached messages Desktop Search more » Desktop Preferences Advanced Search Message 1 of 1 in conversation Reply | Reply to all | Open in Lotus Notes VC Pitch | How to value Texxi | Sales Partners? From: Eric Matthew Masaba/Texxi/CraneDragon To: Gerry Seidman <gerry@iamx.com>, Dan Jacoby <dan@danjacoby.com> CC: Matthew David Burden/Texxi/CraneDragon@CraneDragon BCC: Mark Woolley <mark_d_woolley@yahoo.co.uk> Date: 07 Jan 2010 - 8:05p.m. Company Overview 1. Vision of the Company. Texxi is a revolutionary transport scheme available in seven modes or applications: Evening & Night, Shopping, Commuter, Corporate, Big Event, Tourist and School Run Texxi was conceived in 2004 as a solution to market conditions of high oil prices, constrained consumer spending and a collapse of the credit system. Its source material comes Aim: Become the market leader in Demand Responsive Transit Brokerage Applications and in the space for Demand Responsive Transit Exchanges. Texxi is an abbreviation for Transit Exchange for the XXI Century. It can also be considered to be "The Taxi you Text". The vision of Texxi is to enable any type of vehicular transit provider in any location in the world to advertise whichever transit services they provide on an exchange. Counterparties can enter into transactions on the exchange to effect transport operations in an efficient manner. The system message carrier is primarily SMS to allow for the widest possible uptake across a broad spectrum of technological capability, allowing a Texxi HLT cloud to be deployed as readily in Mogadishu as in Milton Keynes. Texxi can also be considered to be a C4I urbanspace logistics system, similar in design intent to military logistics battlespace systems and a direct corollary of Collaborative Engagement Capability (CEC) systems. In its military application, Texxi would allow a logistics agency to move units around an incident theatre in the most efficient manner (market based pricing, constrained by priotisation) to enable resources to be routed efficiently in realtime to where they are needed. In the case of disaster management, this would allow for discovery of resources and solution maps to be plotted instantaneously to allow first responders a better chance of getting to people who need help more quickly. There are 7 modes of Texxi 2. Who are We. Texxi is Eric Masaba and Matthew Burden: 2 entrepreneurs who are engineers with a background in investment banking and computer programming. We have both been involved with computers since 1981/1982 and have grown up programming a variety of languages. We remember when Assemblers were not readily available and programming in Machine Code, meant just that. Following University we moved into investment banking, first meeting on the Foreign Exchange Trading Floor at Swiss Bank Corporation's IFD Division which merged with S.G. Warburg in 1995. The bank is now called UBS. We were involved in both Trading Operations and Front Office IT and http://127.0.0.1:4664/cache?event_id=222241&schema_id=1&q=texxi+pricing+model&s=ijgADr1P3hzBMumgSn6Tatp-iUY 1/4
  2. 2. 3/3/2014 Google Desktop: VC Pitch | How to value Texxi | Sales Partners? have garnered even more experience in many other investment banks, hedge funds and large corporations. We have 40+ investors, primarily drawn from the investment banking world (but they are all ok - they're not like the other lot and they don't act like investment bankers), who contribute spot money, network access and expertise. 3. Competitive Advantage. Texxi has developed a combination of a certain operational concepts coupled with a unique technology for real-time ridesharing via SMS (on which Eric Masaba has a US/Global patent pending since July 2006 dating to July 2005). The system itself uses ideas obtained from finance and Aeronautical Engineering to create a semi-predicitve transit demand management software application which can route transport resources to transport users and also act as an exchange for longer term contracts for repeat trips (commuter, school run, holiday travel). The cost base for Texxi has been kept low to avoid the need to take on large amounts of capital at punitive rates or punitive valuations. Thus, we can survive almost indefinitely and Texxi has already survived for 6 years in harsh environments. 4. Milestones. Mar 8th 2005 : Inception of the Company. Mar 8th 2006 - Sep 8th 2006: First live deployment in a UK City, Liverpool. July 2006 Patent on real-time SMS based Ridesharing filed. July 2008 to Dec 2008: First large deployment on the Isle of Wight. 5. Milestones II. GBP3.5m in cash and effort invested since March 2005. 1 Patent Pending, at least 3 more in development. 6. Management Highlights. Eric Masaba and Matthew Burden. Two committed guys. Revenue Model Texxi makes revenue for its shareholders using the broker model, much like Expedia, Hotwire or even offline Travel Agents. It makes its money from creating trip solutions which maximise the revenue for Transit Service Providers while simultaneously minimising cost for the customers. Texxi tales a percentage of the gross trip fare for every brokered trip. Average Sales Price Sales prices are negotiated at the local level with Transit Service Providers. There is thus no useful average price that can be quoted initially. A very popular destination and it associated routes may have a very low sales price per customer, but similarly, a very sparse route may have to offer initially low promotional fares to stimulate demand. Thus any attempt to define an average will be a simple rule-of-thumb for illustrative purposes only. It is not useful as an operational concept since so much will depend on negotiation. Revenue Streams Licence Sales - As a rule of thumb, the base price will be set as equal to the population in a catchment area - defined by local government subdivisions. Recurring Annual Licence Fee per mode Per trip Revenue - 25% of gross brokered fare. Software Licensing for white label applications using many of the same ideas as for grouped travel (subject to approval by us) Sales to Hedge Funds / Investment Banks / Pension Funds of use of our algorithms (black box) Licence sales of contagion mapper (black box) to humanitarian relief organisations. One Time Consultancy Fees to set up areas Marketing http://127.0.0.1:4664/cache?event_id=222241&schema_id=1&q=texxi+pricing+model&s=ijgADr1P3hzBMumgSn6Tatp-iUY 2/4
  3. 3. 3/3/2014 Google Desktop: VC Pitch | How to value Texxi | Sales Partners? The service itself requires judicious use of consilient effects. The key lessons learned from previous deployments are that single mode marketing endeavours are largely ineffective/ The value of the lessons learned is that the management now know how to deploy a system in a virgin area, starting from the initial conditions, through the transient phase and culminating in a steady state pattern. Thus the marketing strategy has to be an eclectic mix of pre-launch activity, target market education, identification of key inhibiting factors such as hostile incumbents who will engage in disruption, deception, denial, degradation, destruction (of reputation) and exploitation (D5E) operations in addition to all the usual marketing activities. (We have now experienced the fully fury of corporate D5E teams in the field, during 4 years of field operations) Flyers in themselves, are a wasteful approach as are in-store/in-club displays. Thus "street teams", indulging in non-intrusive brand theatre and experiential field marketing, are an essential and necessary, though not of themselves sufficient, element of ultimate success. Sales Channels Taxi Marketing Firms. Other Rideshare Organisations that wish to licence our combination system (technologyprocesses). Large Corporations. Social Clubs. Universities. Governments (National, Regional, Local). Sales Partners Looking for New York based people to help us. We want to pay in equity options and shares. "Texxi is a revolutionary transport scheme available in 7 modes or applications: Evening & Night, Shopping, Commuter, Corporate, Big Event, Tourist and School Run" Texxi was conceived in 2004 as a solution to market conditions of high oil prices, constrained consumer spending and a collapse of the credit system. The films of the scheme are available online here: http://uk.texxi.com/pro/texxi.nsf/uk/films. Please visit our website at http://www.texxi.com Eric Masaba Chief Executive Officer Texxi Limited 37 Warren Street, London W1T 6AD UNITED KINGDOM Tel: +44 203 372 8550 | Fax: +44 845 127 5037 DDI: +44 203 372 8554 | Mob: +44 7921 570 154 eric.masaba@texxi.com Registered in England and Wales:Company Number 05386215 VAT Reg. Number: GB862 1921 27 Trading Terms and Conditions Please note that without a valid purchase order number, no work has been authorised by Texxi Limited and as such Texxi is not liable for any claims for whichever services by any counterparty in whichever specie. Any work being undertaken without a Purchase Order is deemed to be solely at the counterparty's own risk. A valid, current Purchase Order number from Texxi is the only authorisation to do work for which the counterparty has an expectation of being paid as per the contract drafted. If you are unaware if you have received a Purchase Order number from Texxi, please request clarification in writing before undertaking any work. In all cases the Purchase Order itself will detail the contracted amount, specific work, payment terms and specie of payment. CONFIDENTIALITY NOTICE This message and its attachments (if any) may contain confidential, proprietary or legally privileged information and it is intended only for the use of the addressee named above. No confidentiality or privilege is waived or lost by any mistransmission. If you are not the intended recipient of this message you are hereby notified that you must not use, disseminate, copy it in any form or take any action in reliance on it. If you have received this message in error, please, delete it (and any copies of it) and kindly inform the sender, of this e-mail, by replying or go to www.texxi.com on "contact us". Reply | Reply to all | Open in Lotus Notes http://127.0.0.1:4664/cache?event_id=222241&schema_id=1&q=texxi+pricing+model&s=ijgADr1P3hzBMumgSn6Tatp-iUY 3/4
  4. 4. 3/3/2014 Google Desktop: VC Pitch | How to value Texxi | Sales Partners? texxi pricing model Search Google Desktop Home - Browse Timeline - Index Status - Privacy - About - ©2009 Google http://127.0.0.1:4664/cache?event_id=222241&schema_id=1&q=texxi+pricing+model&s=ijgADr1P3hzBMumgSn6Tatp-iUY 4/4

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