1. Erin Fillingim
Anthropologie
Website Redesign
Recomendations
“Documenting Information Architecture
Through Wireframes”
“Summer Semester 2011- Adjunct Alisan Atvur”
Thursday, September 1, 2011

2. Wire Frame of Existing Website 4
5
Search MY ACCOUNT SHOPPING BAG
1 2
Shoes Accessories Lounge & Beauty House & Home sale
5 most important tasks to
Clothing
be performed by users:
1) Shop clothing - the most
common reason people visit the
(Large image with clickable options to redirect user to another section of the site) website is browse the clothing
collections. Once this section is
1
clicked, the user is redirected to the
A Linear “Clothing” page where they can
narrow down their search.
Look 2) Shop home decor - people also
visit the site to shop for home decor
just about as often as they do for
clothing.
>SHOP the layered column dress
3) Store locator - there are over 135
>SHOP all dresses retail stores in the US. This section
allows for users to find the closest
location.
4) Make a purchase/order online
GOODBYE, SHIPPING....HELLO, AUTUMN - It is very common for people to
free shipping + free returns, now thru September 30th > see details 1 purchase from Anthropologie online.
Simply browse through the
collections, add what you wish to
purchase to your shopping bag, and
Image Image Image Image when your hearts content, click
“SHOPPING BAG” to check out.
Ladylike Sweaters Leifsdottir New Arrivals The Anthropologist
5) Search Engine - Anthropologie
the final layer for the a collection of Scandinavian-inspired the just-in, must-have, never-before online offers a great deal of
this month’s featured artist: information and it can easily become
polished and refined fashion that’s exclusively ours seen set Foster Hunington
3 overwhelming. The search engine
allows users to specify what they are
customer service catalog store locator privacy and security 800.309.2500 sign up for emails Submit looking for.
the ANTHROPOLOGIST
Thursday, September 1, 2011

3. Wire Frame of New Website 4
MY ACCOUNT SHOPPING BAG (#) Checkout
5
Search keyword or item # 5 most important tasks to be
1
2
performed by users:
Clothing Shoes Accessories Lounge & Beauty House & Home sale 1) Shop clothing - Instead of having to
click “Clothing” to open a new page, a drop
down menu of clothing categories should
(Drop Down Menu) (Drop Down Menu) appear when a user hovers the mouse over
“clothing”. Since clothing is most popular
searched category on the site, I also think the
large featured image on the website should
contain clothing information. When clicked,
the user would be redirected to the clothing
page.
2) Shop home decor - Same as above. An
additional option could be to have an image
that features some item of home decor,
where when clicked on, the user is redirected
to the “House & Home” page.
3) Store locator - After researching how
other retail store position their store locator
information, I genuinely believe it is already
1 most effective in its current placement - at
the bottom of the page where other customer
(Large image featuring new clothing arrivals) service categories are located.
4) Make a purchase/order online -
Considering this is where most retail stores
position their shopping bag, users are
GOODBYE, SHIPPING....HELLO, AUTUMN familiar with where they need to go when
free shipping + free returns, now thru September 30th > see details they are ready to check out. Therefore, I
think the current location of the shopping
bag is perfect: however, it would be better to
Image featuring in Image featuring new Image featuring new Image of “The have one clickable option to simply view or
season styles designer collections home decor arrivals Anthropologist” edit what’s your shopping bag, and another
to actually checkout and purchase the items
monthly artist in your shopping bag.
5) Search Engine - I would like to
relocated the search engine to the right side
of the website. Doing so would allow for the
3 user to read left to right, scanning the
categories first. This would increase the
customer service catalog store locator privacy and security 800.309.2500 sign up for emails Submit likelihood that customers will find and
purchase more than what they were initially
looking for)
the ANTHROPOLOGIST
Thursday, September 1, 2011