Focus on why native advertising is a critical concept to consider for those in marketing, advertising and media. 8 rules to start moving your organization toward being native. Presented at Bend webCAM.

1. BECOMING
NATIVE
CHRIS MISMASH : BEND WEBCAM

2. OH TO BE A
PROPHET

3. WHEN BEST PRACTICE
KILLS

4. WHEN AUDIENCES ARE
TARGETS

5. BEWARE FALSE SENSE OF
SECURITY

6. CAUGHT UP IN ALL THE
PROCESS

7. MILLIONS SPENT
13 TALKING

8. THE BRAND THAT MAKE US
RETHINK

9. ACTION SPORTS UNLOCKS
COALITIONS

10. MAKE WHAT WE
WANT
TO SEE
NOT WHAT WE HAVE TO SEE.

11. IF YOU LIKE BAD ODDS, PLAY ADS
0.00144058

12. ½ OF YOUR CLICKS ARE
FAT
FINGERS

13. TELL THE TRUTH, YOU DVR TO
SKIP ADS

14. LOSING CONTROL MAKES ME
ANGRY

15. THIS INDUSTRY IS JUST A BIT
CRAZY

16. WE OPTIMIZE WHERE NO ONE IS
LOOKING

17. KEEP CALM, TRY NOT TO
PANIC

18. THINK BACK TO LOOK
FORWARD

19. IT IS TIME FOR
NEW RULES

20. RULE ONE
KEEP
MOVING
CHANGE WITH PURPOSE.
DON’T STOP DOING WHAT IS
WORKING FOR YOU TODAY.

21. RULE TWO
THINK
WWRBD
WHAT WOULD RED BULL DO?
KEEP FOCUSED ON BEING
AUTHENTIC, COMPELLING, RELEVANT
AND SOCIAL.

22. RULE THREE
SHIFT
PURPOSE
WINNING IN CONTENT HAS NEW
MEANING.
THE GOAL IS TO GET PEOPLE TO
POST AND OWN YOUR CONTENT AS
THEIR OWN, NOT TO CRAFT THE
MOST CLEVER TAGLINE.

23. RULE FOUR
BUILD THROUGH
PEOPLE
CREATE PARTICIPATION.
THINK ABOUT HOW TO CREATE
COALITION TO SHARE YOUR STORY
OVER USING MEDIA BUY TO PUSH
YOUR STORY.

24. RULE FIVE
BE ON THE
INSIDE
PEOPLE ARE CUTTING OUT THE
PERIPHERY.
IT IS CRITICAL TO BE A PART OF THE
STORY RATHER THAN SOMETHING
STAPLED ON TO THE SIDE OF IT.

25. RULE SIX
MAKE CONTENT THAT
COMPELS
HOLD A HIGHER STANDARD.
CONTENT HAS TO BE
SOMETHING PEOPLE SEE
BECAUSE THEY WANT TO, NOT
BECAUSE THEY HAVE TO.

26. RULE SEVEN
KEEP IT
REAL
WE CAN ALL SNIFF OUT FAKE.
SPEND TIME BEING RELEVANT AND
AUTHENTIC TO YOUR AUDIENCE, AND
FOCUS LESS ON EXECUTING
PERFECTLY “ON BRAND”.

27. RULE EIGHT
LEAN
FORWARD
THE FUTURE REWARDS
BRAVERY.
START NOW BY CARVING OFF
BUDGET TO EXPERIMENT
WITH NATIVE CONTENT.

28. GOOD
EXAMPLE
BEING NATIVE IS POSSIBLE,
NO MATTER YOUR SIZE OR
INDUSTRY. IT JUST REQUIRES
SOME CREATIVITY AND
THINKING.

30. LINKS
http://www.forbes.com/sites/theyec/2013/08/28/the-growing-impact-of-nativeadvertising-on-brand-marketing/
http://www.theguardian.com/media-network/media-network-blog/2013/jul/26/nativeadvertising-brands-publishers
http://www.adweek.com/news/press/details-uses-bloggers-native-advertising-152201
http://www.sharethrough.com/2013/03/new-native-advertising-study-from-nielsenand-sharethrough-shows-why-choice-beats-interruption/
http://www.stance.com/punks-and-poets
http://thecreatorsproject.vice.com/en_us
http://www.nowness.com/
http://devour.com/
http://cityhomecollective.com/
http://www.youtube.com/watch?v=LerdMmWjU_E

31. thanks
find me on twitter @The_Archetypist
or say hello on linkedin
or visit me on my where i work at
mismash.jux.com