Ad Agencies Need to Get Mobile
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Presentation made in Mobile, Alabama as part of the Go Mobile program with Google.
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Ad Agencies Need to Get Mobile
- 1. “I never bothered to learn about mobile.” Assistant Account Executive. Aged 42. Tuesday, November 15, 11
- 2. Tuesday, November 15, 11
- 3. 40,000 12 Tuesday, November 15, 11
- 4. Everything and everyone will be mobile Tuesday, November 15, 11
- 5. Search will be mobile Tuesday, November 15, 11
- 6. Content will be mobile Tuesday, November 15, 11
- 7. Travel will be mobile Tuesday, November 15, 11
- 8. Retail will be mobile Tuesday, November 15, 11
- 9. Retail will be mobile Tuesday, November 15, 11
- 10. Payments will be mobile Tuesday, November 15, 11
- 11. Banking will be mobile “ By 2012 50 percent of all Fidelity Investment customer trades and transfers will be made from a mobile device.” - Joe Ferra, Chief Wireless Officer, SVP, Fidelity Investments Tuesday, November 15, 11
- 12. Social media will be mobile Tuesday, November 15, 11
- 13. The physical world will be mobile Tuesday, November 15, 11
- 14. awareness consideration intent support loyalty advocacy Tuesday, November 15, 11
- 15. awareness consideration intent support loyalty advocacy Tuesday, November 15, 11
- 16. awareness consideration intent support loyalty advocacy Tuesday, November 15, 11
- 17. awareness consideration intent support loyalty advocacy Tuesday, November 15, 11
- 18. awareness consideration intent support loyalty advocacy Tuesday, November 15, 11
- 19. awareness consideration intent support loyalty advocacy Tuesday, November 15, 11
- 20. GOMO PLAYBOOK What do advertising agencies have to do? Tuesday, November 15, 11
- 21. Embrace the mobile mindset Dressing up is all fun and games again. With tons of brands like Blowfish, Levi’s, and AK Anne Klein, finding something to wear has never been so much fun. Scan this code to dress the doll. Tuesday, November 15, 11
- 22. Embrace the mobile mindset Dressing up is all fun and games again. With tons of brands like Blowfish, Levi’s, and AK Anne Klein, finding something to wear has never been so much fun. Scan this code to dress the doll. Tuesday, November 15, 11
- 23. Think utility over messages Tuesday, November 15, 11
- 24. Consider context over demographic Tuesday, November 15, 11
- 25. Change the team and the brief CW Mobile AD Social UX Tech Tuesday, November 15, 11
- 26. Learn from the start ups gaming dynamics deferred intent inspired sharing Tuesday, November 15, 11
- 27. Make your ideas collaborative Tuesday, November 15, 11
- 28. Find new sources of inspiration Tuesday, November 15, 11
- 29. Tuesday, November 15, 11
- 30. Think beyond the app Tuesday, November 15, 11
- 31. Do it to get it Tuesday, November 15, 11
- 32. Take advantage of this site Tuesday, November 15, 11
- 33. 100 Tuesday, November 15, 11
- 34. Percentage of clients who will insist that their agencies understand mobile Tuesday, November 15, 11
- 35. 0 Tuesday, November 15, 11
- 36. Percent of agencies that will still be around if they fail to learn about mobile Tuesday, November 15, 11
- 37. a lot Tuesday, November 15, 11
- 38. Money to be made by agencies who learn to think, market and create in the mobile space Tuesday, November 15, 11
- 39. It may be too late to be early But it’s still early enough not to be late Tuesday, November 15, 11
- 40. Tuesday, November 15, 11