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BU PRSSA: What is Advertising
How to Grow an Ad Agency: A Story of Vision, Culture, Reinvention
Advertising and the role of creativity
John Lewis Monty Campaign: CM 527 Brand Content
The difference between PR and advertising. Helping students decide.
Five Approaches to TV and Video
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digital Age
The hero and the outlaw: a discussion of archetypes
Creating a portfolio on instagram
Fast isn't fast enough. (an e-book written and created in three hours)
SxSW 2014 Trends, Observations, Predictions
The Big Idea. Dead or Alive?
How To Make TV and Video: Five Creative Approaches
Courage, Creativity, Collaboration: How to Succeed in the new PR and Media Landscape.
The Creative Brief: An Introduction