Edgar Anzaldúa

Adelaide, South Australia Australia

User Experience Lead

Technology / Software / Internet

I'm a Human-Computer Interaction professional, with around 9 years’ experience in User Centered Design (UCD), and Design Thinking evangelist and practitioner. As the leader of the User Experience team in Schneider Electric I have managed to move the organization's processes from being purely tactical and focusing primarily in wireframing (mockups), interactive prototypes and heuristic evaluation to have a more strategic focus, including usability tests, usability analysis, usability studies, usability research, task analysis, etc. and building an UX knowledge base. My focus is on raising awareness about UX and user empathy across the organization. I strive to get relevant people invo...