2. Online Marketing Proposal
• Where you are now
Client Name and URL
• How you can get there
• Where you could be Client photo here

3. Where you are now...
Here are just 5 search phrases that could be relevant to your business.
Source: Current Google search data
Search Phrase Your Page 1 UK Monthly Income to
Position Search Volume You
Party venues Wolverhampton 0 320 £0
Party venue Wolverhampton 0 170 £0
Wedding Venues Wolverhampton 0 880 £0
Wedding Venue Wolverhampton 0 590 £0
Function rooms Wolverhampton 0 480 £0
Total 0 2440 £0
Your website does not rank on page 1 of Google for any of these keywords.
2440 people failed to find your site when they were looking for a hospitality venue in
Wolverhampton
Value to your business from these 5 search terms: £0.00
Business Growth Through Expertise, Education & Execution

4. Where you could be...
In 6-12 months, your website could rank in the top 3 spots of Google for those keywords.
Assumption: your site gets only 30% of the 2440 searches = x enquiries per month
Assumption: you convert just 5% of these enquiries into customers = 49 new customers per
month
Assumption: each booking is worth £400 to your business
Value to your business at 49 x £400 = £19,600 per month
These slides are for illustration purposes only and are not guaranteed. Until you
tell us more about your business, we don’t know yet if these are exactly the right
keywords for you, or your average client value or conversion rates.
Optimisation generally includes between 20 and 120 keywords. We have used
only 5 for this short illustration.
Before we begin work on optimising your site, we will work with you to target
exactly the right keywords to send your ideal clients to your site.

5. How You Can Get There...
What makes us different from any other digital agency...
We take the time to walk you through an entire 7 step consultation that will help you:
Define Your Ideal Client
Understand Their Decision-Making
Choose a Niche Market
Innovate Your Business
EBS co-founder and online marketing
author Hanan Kattan
Craft a Compelling Elevator Pitch
Improve Your Sales Process
Convert with Persuasion Marketing
Why do we do this? So that when you start receiving substantial extra site traffic from our SEO efforts, you’ll be
attracting, retaining and converting many more of your visitors than before .
Because your online marketing spend should be an investment - not a cost
Business Growth Through Expertise, Education &Success

6. Who are we and why should you consider
partnering with us?
• You will join 1500 businesses our team of 300
specialists has placed on page 1 of Google resulting in
increased traffic and revenue to those clients
• TopSEOs have ranked us in the top 10 UK Search Engine
Optimisation firms
• You’ll be working with an official Google Agency partner
The new book by EBS co-founder Hanan Kattan
• Founder Hanan Kattan is a lifetime entrepreneur/brand
builder including a $8 million personal products
company. As a film producer, her features have won over
30 awards and have over 60 million YouTube hits
• She is the author of a new book (top right) detailing our
marketing and internet marketing methodology (Amazon
£8.99)
• As our SEO client, you gain free membership to our
exclusive ‘conversion university’ site (right). Developed
over 4 years at a cost of £1.5 million, the site has
hundreds of tools and guidance to help you convert your
traffic to sales.
Your exclusive members-only lead conversion
site

7. And isn’t it perfect to have one place to
go for everything?
Our team has specialists in every digital field including:
Search Engine Optimisation
Thousands of your ideal clients are already searching for your products and services every day. We’ll
bring them to you.
Social Media Marketing
From building Facebook apps to keeping on top of postings on Google +, Twitter, YouTube and a
host of forums, you can use social media to increase your leads and your customer engagement.
Web Design and Development
Fresh pages and content are part of your marketing in today’s world. Whether your site needs an
overhaul, a new e-commerce store, or just some more compelling calls to action, we work to make
changes fast and effectively. You keep your content and code - so you can do with it as you wish.
Mobile App Development
An app that makes your site easy and fun to access on a mobile targets your fastest-growing market
and marks you out from the competition. Our team’s apps sit on Android and iTunes store platforms.
Brand Creation
Your brand is unique and it should send a unique message to your core audience. Apple made sure we
all ‘Think Different’. Our marketers and designers will learn your business inside out to create a brand
message that hits your target.
Customised Software
With teams skilled in a range of programming languages, your custom software should make your
business run more smoothly, save money in the long term - and perhaps set the standard for others in
your industry too, giving you a product that you can license.

8. Our Process
We work with a 3 stage process
1. Identify Opportunities to 1. Dashboard Control - once
increase leads and revenue. you have approved a final list of 1. Track Conversions - how
keywords, we assign you a project many visitors call you or buy from
manager and a 24/7 dashboard so you?
2. Find your ‘ideal clients’ - you can see what we are doing and
people who are already searching how we are doing. 2. Is Your Site Working? Lead
for what your business offers are
capture capability is key in
easier to convert from visitors to
converting your leads into revenue.
clients 2. On-Page Site Optimisation
- our technical teams will fix your
3. ‘Conversion University’ -
code, tags and content (with
3. Website Analysis - what approval) find all the tools you need to
coding, tags and content are improve your messaging and
needed to make sure that search convert traffic to sales with free
engines rank you well. We fix 3. Off-Page Optimisation - membership of our exclusive site.
most incorrect site code as part manual link-building, article,
of our SEO service. directory and blog submissions
4. Sit back and enjoy
and any social media activities you
have requested. watching your business
grow.
4. Reporting - track your
rankings and submissions. Google
Analytics reports show you the
keywords that are sending visitors
to your site.

9. What our customers say
‘Enlightenment Business Solutions managed the SEO activity
‘Enlightenment Business Solutions helped us
for Send a Thought. Although it was only a short campaign
target people who wanted our products and
the results were very impressive, with a variety of important
made sure they found us. EBS are thorough,
keywords moving up the rankings within the first month! EBS
thoughtful and excellent. Reports are clear and
ensured the smooth running of the campaign and reported
contact is easy. I can’t recommend them
results back in a clear and efficient manner.' Claire Wilson,
enough.’ Lisa, Movie Sales Ltd, UK
Send a Thought
‘As an owner of a small B2B business ‘They are very punctual with deadlines. And
located in San Diego I am required to make always speedy with responses. Communication
online marketing decisions every day that is always flowing, which is very important. All in
affect my business outcome. Without any all they have been a very good partner’ Ayla
formal training and being pressed for time I Aviation
find this task stressful and often
overwhelming. I was looking for help with 'The members-only site has been a
my online marketing in an easily actionable revelation for us and has had a dramatic
format. EBS achieved this and more.’ Susan impact on the quality of our marketing and
Coll, Innovive Inc who we target. The results have been great
for our business, and we've only worked
‘It’s not as easy as setting up e-retail store through 25% of the resources on the site.
and letting it do the work for you. There are For any price, it's a steal, but to get it free
a few key marketing and merchandising with SEO and online marketing services is
strategies that need to be worked on incredible value.' Sue James, Robin James
constantly. If one is to keep ahead of the Builders Ltd
competition and up to date with e-
commerce then Hanan’s advice is
invaluable.’ Jessica Barkley, Jessica Barkley
Designs
Business Growth Through Expertise, Education &S

10. Case Studies
Case Study 1
A gift e-tailer contacted us because they wanted to
grow their online sales and awareness of their services Case Study 2
to a level where they could sell the company. Another
of our clients - a cosmetics company - recommended An online and high street retail store selling high end
us. women’s wear called us because retail sales were
dropping, and they wanted to focus on building their
After looking at her company and competition, we online sales.
were able to help pinpoint her ideal clients, and we
implemented SEO activity early this year with a 6 They already had an online store on their site, but it
month online marketing campaign to get those wasn’t doing well and they weren’t sure how to get
consumers to her site. more targeted visitors to come to it. They’d been
working for a year with another online marketing
The traffic to her site increased by 20% during the first company, but weren’t getting the results they wanted.
5 months and she reached the first page of Google for
60% of her keywords within 4 months time. Within 6 After helping them identify their ideal clients, we
months, her sales increased enough that she got the worked with them to increase their traffic and also
offer she wanted to sell the company, which she increase conversion to sales.
accepted.
The previous company had optimized 10 keywords,
and only 2 of them had any ranking. For the same
budget we optimized 100 keywords for them.
Within 6 months, their online revenue went up by 15%.
The cost of their campaign was $18,000 over those 6
months and the increase in online revenue was just
under $100,000.
Business Growth Through Expertise, Education &S

11. A proposal for your business...
You’ll find our initial suggestions below. If your budget or requirements are different,
please let us know and we’ll be happy to do all we can to accommodate you
Client
Client URL
Requirement
Solution
Pricing
Business Growth Through Expertise, Education &S

12. How to Find Us
Your Consultant: Phil Platt
Email: phil@ebsdigital.com
Telephone: +44 (0)20 8546 8819
EBS Digital
Warwick Lodge
73 Old London Road
Kingston-upon-Thames
Surrey
KT2 6ND
http://www.ebsdigital.com
Business Growth Through Expertise, Education &S